The document provides an overview of key concepts for an exam on the music press, including language, institutions, audience, and representation. It discusses genres and conventions of print and online music publications and how their format, content, and design relate to their target audiences. It also addresses the ownership and financing of media institutions in the music industry, who comprises their audiences, and how the music press represents artists and influences listeners.
The document profiles various audience tribes that can be targeted on uktribes.com. It describes the interests, passions, and characteristics of tribes such as Young Alts, Skaters, Hardcore, Gamers, Superfans, Metallers, Punks, Geeks, Cosplayers, Chavers, Fan Girls, Chavs, Sports Junkies, Blingers, Townies, Boy Racers, Makers, Rahs, Activists, Creatives, Urban Artists, DIYers, Scenesters, Get Paid Crew, Stylers, Trackies, Wasteman, Trendies, Vloggers/Bloggers, Hypebeasts, New Casuals,
The document discusses the conventions and forms used in a music magazine created by Tom Bond. It follows standard conventions such as an eye-catching cover, contents page, interviews, competitions, and reviews. It pushes boundaries by having a unique theme carried through each page and targets teenagers by featuring genres and content they enjoy. Pictures and language are informal to appeal to this audience, and the magazine could be distributed by IPC Media due to its different target than other music magazines.
This regional magazine focuses on fashion, music, and local events. It provides reviews and recommendations on high street versus high-end fashion and makeup trends. The magazine also profiles local fashionistas and musicians, and highlights upcoming events and concerts. Readers can find the best buys as well as fashion then and now comparisons. Vouchers and unique content are also included.
The document discusses the relationship between pop music and youth culture from two perspectives. Pop stars are constructed to appeal to specific markets with certain values, but youth audiences are unpredictable in their tastes. Record companies try to target audiences but can never truly know how. Pop stars represent shared cultural values that fans who agree with will support and potentially imitate. The document uses Kylie Minogue as an example of how a pop star's image can change over time to appeal to different audiences and values. It also presents examples of student research projects focusing on the relationship between pop music and youth subcultures.
The target audience for a music magazine is 16-25 year olds who are passionate about music. They enjoy wearing vintage clothes, playing video games, and discovering underground artists on YouTube. They see themselves as independent thinkers who do not follow trends. Their subculture identity involves being fans of hip-hop and R&B music, displaying their fandom through merchandise and phone backgrounds. In the magazine, they would want to read interviews with their favorite artists, learn about new album releases, and discover emerging artists to expand their musical knowledge. Some readers may also be musicians who can gain tips and advice from interviews.
A music magazine covers the latest news in the music industry for specific genres and provides information and entertainment for music lovers and aspiring musicians. Typical content includes interviews, tour dates, new songs/artists, reviews, and giveaways. Images would feature artists, concerts, festivals, studios, and instruments. All music magazines have visual styles featuring artist pictures, genre-specific language, periodic publication schedules ranging from weekly to monthly, costs between £2.50-£4.50, and glossy formats with online presences. Key features like mastheads, coverlines, and music information are present to persuade, entice, and relate to consumers.
The document provides an overview of key concepts for an exam on the music press, including language, institutions, audience, and representation. It discusses genres and conventions of print and online music publications and how their format, content, and design relate to their target audiences. It also addresses the ownership and financing of media institutions in the music industry, who comprises their audiences, and how the music press represents artists and influences listeners.
The document profiles various audience tribes that can be targeted on uktribes.com. It describes the interests, passions, and characteristics of tribes such as Young Alts, Skaters, Hardcore, Gamers, Superfans, Metallers, Punks, Geeks, Cosplayers, Chavers, Fan Girls, Chavs, Sports Junkies, Blingers, Townies, Boy Racers, Makers, Rahs, Activists, Creatives, Urban Artists, DIYers, Scenesters, Get Paid Crew, Stylers, Trackies, Wasteman, Trendies, Vloggers/Bloggers, Hypebeasts, New Casuals,
The document discusses the conventions and forms used in a music magazine created by Tom Bond. It follows standard conventions such as an eye-catching cover, contents page, interviews, competitions, and reviews. It pushes boundaries by having a unique theme carried through each page and targets teenagers by featuring genres and content they enjoy. Pictures and language are informal to appeal to this audience, and the magazine could be distributed by IPC Media due to its different target than other music magazines.
This regional magazine focuses on fashion, music, and local events. It provides reviews and recommendations on high street versus high-end fashion and makeup trends. The magazine also profiles local fashionistas and musicians, and highlights upcoming events and concerts. Readers can find the best buys as well as fashion then and now comparisons. Vouchers and unique content are also included.
The document discusses the relationship between pop music and youth culture from two perspectives. Pop stars are constructed to appeal to specific markets with certain values, but youth audiences are unpredictable in their tastes. Record companies try to target audiences but can never truly know how. Pop stars represent shared cultural values that fans who agree with will support and potentially imitate. The document uses Kylie Minogue as an example of how a pop star's image can change over time to appeal to different audiences and values. It also presents examples of student research projects focusing on the relationship between pop music and youth subcultures.
The target audience for a music magazine is 16-25 year olds who are passionate about music. They enjoy wearing vintage clothes, playing video games, and discovering underground artists on YouTube. They see themselves as independent thinkers who do not follow trends. Their subculture identity involves being fans of hip-hop and R&B music, displaying their fandom through merchandise and phone backgrounds. In the magazine, they would want to read interviews with their favorite artists, learn about new album releases, and discover emerging artists to expand their musical knowledge. Some readers may also be musicians who can gain tips and advice from interviews.
A music magazine covers the latest news in the music industry for specific genres and provides information and entertainment for music lovers and aspiring musicians. Typical content includes interviews, tour dates, new songs/artists, reviews, and giveaways. Images would feature artists, concerts, festivals, studios, and instruments. All music magazines have visual styles featuring artist pictures, genre-specific language, periodic publication schedules ranging from weekly to monthly, costs between £2.50-£4.50, and glossy formats with online presences. Key features like mastheads, coverlines, and music information are present to persuade, entice, and relate to consumers.
The document discusses the music industry and the roles of various players within it. It outlines that music itself is the main product being bought and sold, and that artists must be relatable to audiences to succeed. It describes different types of artists and the jobs they perform, such as rappers, singers, audio engineers, photographers, videographers, graphic designers, and DJs. It also discusses the importance of venues, audiences, relationships, record labels, radio, the internet, teams, endorsements, promotion, and social media to the music industry.
The document discusses defining target audiences for artists. It states that the most important aspect of creating an artist is determining their target audience. The first step in defining a target audience is establishing the demographic characteristics, such as age, gender, race, interests and location. Of these, age is often the most important characteristic, with many artists targeting teens specifically. The document also notes that location can influence the type of music that resonates with audiences in different areas. Overall, the key to creating a successful artist is identifying and promoting to the appropriate target demographic.
A music magazine covers a specific music genre and provides entertainment, information, and advertising to readers within that genre. The magazine interviews artists, previews tours and new releases, includes reviews, photos, and ads to both engage and promote to readers who are listeners and artists of that genre.
This document outlines initial plans for a fashion magazine project including:
- A mood board analyzing repeated colors, styles, and tones to influence the final product.
- Key elements of an attractive magazine cover, headline, introduction, and main articles on trends, beauty, celebrities, and lifestyle.
- Necessary components like professional photos, pull quotes, captions, and masthead design.
- The target audience of teenagers and students interested in 2020 fashion trends.
- Discarded ideas of a film and nature portfolio with reasons for choosing the magazine concept instead.
Negus discusses two approaches to developing artists' careers - the organic ideology and synthetic ideology. The organic approach does not alter the artist's voice, image, or name which Amy Winehouse exemplified. Her success was based on her authentic talent despite losing some fans due to her behavior. The synthetic approach constructs every aspect of the artist's image like Lady Gaga, who sees herself as "theatre." Record companies balance both organic and synthetic acts to ensure steady revenue from a variety of fan bases.
Philips headphones: Getting to know a consumerFame Per Second
FPS did this study on behalf of Philips headphones as to what influences a consumer to buy a pair of headphones and how varied this consumer segment is.
Luke Taylor is pitching a new music magazine that would cover rock, indie rock, and metal genres. It would provide up-to-date news on popular and up-and-coming artists, reviews of music items, and interviews with musicians. The target audience is late teens and twenty-somethings interested in these genres of music. Existing magazines have become outdated, so the new magazine aims to fill a market gap.
Sony Music uses 4 trends in the music industry: online marketing, visual themes, content innovation, and artist brand management. They successfully applied these strategies to Jolin Tsai's album "What A Life" through elements like music videos, album artwork, and social media. However, they failed to launch singer Nickthereal as an idol due to contradictions between her private life and public image that made her seem inauthentic compared to K-pop artists at the time. Overall, Sony Music's strategic use of new trends helped boost the careers of artists like Jolin Tsai.
The document outlines plans for a new music magazine called HEY magazine. It will be available in both physical print and online versions. The physical print will be monthly and feature exclusive interviews and content with both smaller, upcoming artists as well as more popular artists. The online version will provide additional exclusive content like extended interviews. The target audience is younger people aged 13-19 who want to discover new artists and music. The magazine will cover a variety of music genres.
The document discusses constructing a star image for a new female artist. Some key points:
- The artist will have a synthetic image that is carefully constructed but also possess some organic qualities.
- She will be a young mixed-race singer portrayed as multicultural to appeal to wider audiences.
- Her unique and recognizable look will include a large wig, like Erykah Badu's style.
- The music video will feature only female characters and experiment with sexuality and feminism to seem current.
- The artist's extraordinary dance and fashion style will inspire fans and attract both male and female viewers.
The document discusses several factors that can influence a band or artist's musical style, including pressures of artistic expression, the need to evolve their style over time to stay relevant, changing social trends, commercial pressures from TV talent shows, emphasis on image, and advances in voice-altering technology. It provides examples of artists like Adele who drew from personal experiences, and Avril Lavigne who unsuccessfully changed her style later in her career.
1) Subcultures are influenced by celebrity style and fashion trends promoted in media. Different music genres appeal to different youth subcultures defined by their styles of dress.
2) Retailers capitalize on these music-based subcultures by opening genre-specific shops that appeal to targeted demographics.
3) To make an authentic music video for their alt-rock band Kunk, the document's author must understand and represent the style and image associated with the alt-rock genre.
Be The Talk Of The Town - How To Maximize Your Media CoverageJim Norris
Have you shared your music and story with dozens or even hundreds of media outlets and received little to no response or publicity? There are probably many reasons for that, and what's more, they likely have little or nothing to do with the quality of the music.
Regardless of whether they work in print, television, radio, or the blogosphere, every music and arts journalist in the country receives dozens of pitches every week - even every day - and pays attention to only a small fraction of them. So what separates the artists that score coverage from those who don't?
Join us for this webinar to find out.
Canadian Musician's Andrew King and Mike Raine will put you into the mindset of a music journalist and explain why and how they decide to cover certain artists.
Topics will include:
- Who to target in the media
- Making a first impression
- Putting together an effective media kit
- Finding & telling your story
- What media wants from you
- Effective follow-up
This document provides information about the target audience for a new music magazine. It describes the audience as being males and females aged 16-25 who are students or young professionals interested in rock music genres like indie, alternative and soft rock. Key points made include that the magazine will focus on these music styles and include information about upcoming concerts and festivals. It also notes that while most music magazines target males, there is a lack of options for females in this age group who enjoy alternative rock. The ideal reader is described as aspiring musicians who look up to bands like Arctic Monkeys and style icons like Lana Del Rey. The magazine aims to represent the alternative social group by focusing on authentic, non-mainstream music.
This document discusses audience demographics, segmentation, psychographics, and lifestyles as ways to define target markets. It analyzes the demographics, psychographics, and lifestyles of typical readers of metal music magazines in order to determine the best target market for a new metal music magazine. Based on this analysis, the target market segments identified are people in social classes C1, C2, and D who have some disposable income, as well as "explorers" and "hedonists" who spend on experiences like live music.
The target audience for the indie/alternative music magazine is individuals aged 16-25 of any gender. This age range listens to indie music and can attend concerts. Younger people are more open to new music. The magazine profiles two potential readers, Hermione and Bertie, aged 19-21 who enjoy indie bands and fashion. Their interests in music, fashion, and art align with the magazine's content. The magazine would appeal to indie individuals seeking to discover new, unconventional artists alongside music, fashion, and art. Vloggers and those interested in alternative styles and scenes may also be interested in the magazine's new music introductions.
The document discusses different target audiences for marketing:
1) Leading Edge Tribes are early adopters who collaborate across interests to set trends in music, publishing, and online content. They reject passive consumption and influence tastes across many segments.
2) Scenesters have replaced Hipsters as trendsetters, blending diverse fashion and music into new trends that spread rapidly. They move quickly from new to mainstream.
3) The target audience for a new magazine is 16-24 year olds, mainly girls, who enjoy discovering new music artists and fashion trends that are unique but stylish, using monochrome colors with occasional bright accents.
This document discusses fashion trends for ages 15-22 and invites readers to become trendspotters. It notes trendy styles like conservative, preppy, ripped jeans, and skinny jeans as well as pointed shoes. Readers are encouraged to try new products, participate in surveys, and receive free samples if they sign up to be trendspotters who help identify hot new fashion and music trends for ages 15-22.
The document discusses how a media product represents social groups. It notes that the artist on the front cover of the magazine represents teens who listen to pop music through her gold pop dress and fun appearance. The magazine also features existing pop artists like Justin Bieber, Rihanna, and The Weeknd, further reflecting the pop genre focus. The target audience of the magazine is described as mainstream listeners who are interested in current pop culture trends and copy the crowd rather than having unique individual tastes.
This document profiles the target audience for POP magazines. It is teenage girls between 13-17 years old who enjoy popular music, movies, dancing, and shopping. They care deeply about their appearance and fashion and are influenced by major brands. They seek to emulate popular celebrities and styles and are the mainstream consumers interested in the latest trends.
The document defines and provides examples of different types of structures including shells, solids, frames, beam bridges, truss bridges, suspension bridges, and arch bridges. Beam bridges are flat and supported at both ends while truss bridges use a framework of joined beams. Suspension bridges hang from main cables anchored at both ends and can handle heavy loads. Arch bridges can withstand heavy loads by being supported by arches.
Dokumen tersebut membahas tentang struktur cangkang. Struktur cangkang adalah bentuk struktural tiga dimensi yang kaku dan tipis dengan permukaan lengkung. Dokumen tersebut menjelaskan pengertian, sifat, persyaratan struktur, klasifikasi berdasarkan bentuk geometri dan penyaluran beban pada struktur cangkang. Beberapa contoh struktur cangkang dijelaskan seperti Sydney Opera House, Teater Imax Keong Emas
The document discusses the music industry and the roles of various players within it. It outlines that music itself is the main product being bought and sold, and that artists must be relatable to audiences to succeed. It describes different types of artists and the jobs they perform, such as rappers, singers, audio engineers, photographers, videographers, graphic designers, and DJs. It also discusses the importance of venues, audiences, relationships, record labels, radio, the internet, teams, endorsements, promotion, and social media to the music industry.
The document discusses defining target audiences for artists. It states that the most important aspect of creating an artist is determining their target audience. The first step in defining a target audience is establishing the demographic characteristics, such as age, gender, race, interests and location. Of these, age is often the most important characteristic, with many artists targeting teens specifically. The document also notes that location can influence the type of music that resonates with audiences in different areas. Overall, the key to creating a successful artist is identifying and promoting to the appropriate target demographic.
A music magazine covers a specific music genre and provides entertainment, information, and advertising to readers within that genre. The magazine interviews artists, previews tours and new releases, includes reviews, photos, and ads to both engage and promote to readers who are listeners and artists of that genre.
This document outlines initial plans for a fashion magazine project including:
- A mood board analyzing repeated colors, styles, and tones to influence the final product.
- Key elements of an attractive magazine cover, headline, introduction, and main articles on trends, beauty, celebrities, and lifestyle.
- Necessary components like professional photos, pull quotes, captions, and masthead design.
- The target audience of teenagers and students interested in 2020 fashion trends.
- Discarded ideas of a film and nature portfolio with reasons for choosing the magazine concept instead.
Negus discusses two approaches to developing artists' careers - the organic ideology and synthetic ideology. The organic approach does not alter the artist's voice, image, or name which Amy Winehouse exemplified. Her success was based on her authentic talent despite losing some fans due to her behavior. The synthetic approach constructs every aspect of the artist's image like Lady Gaga, who sees herself as "theatre." Record companies balance both organic and synthetic acts to ensure steady revenue from a variety of fan bases.
Philips headphones: Getting to know a consumerFame Per Second
FPS did this study on behalf of Philips headphones as to what influences a consumer to buy a pair of headphones and how varied this consumer segment is.
Luke Taylor is pitching a new music magazine that would cover rock, indie rock, and metal genres. It would provide up-to-date news on popular and up-and-coming artists, reviews of music items, and interviews with musicians. The target audience is late teens and twenty-somethings interested in these genres of music. Existing magazines have become outdated, so the new magazine aims to fill a market gap.
Sony Music uses 4 trends in the music industry: online marketing, visual themes, content innovation, and artist brand management. They successfully applied these strategies to Jolin Tsai's album "What A Life" through elements like music videos, album artwork, and social media. However, they failed to launch singer Nickthereal as an idol due to contradictions between her private life and public image that made her seem inauthentic compared to K-pop artists at the time. Overall, Sony Music's strategic use of new trends helped boost the careers of artists like Jolin Tsai.
The document outlines plans for a new music magazine called HEY magazine. It will be available in both physical print and online versions. The physical print will be monthly and feature exclusive interviews and content with both smaller, upcoming artists as well as more popular artists. The online version will provide additional exclusive content like extended interviews. The target audience is younger people aged 13-19 who want to discover new artists and music. The magazine will cover a variety of music genres.
The document discusses constructing a star image for a new female artist. Some key points:
- The artist will have a synthetic image that is carefully constructed but also possess some organic qualities.
- She will be a young mixed-race singer portrayed as multicultural to appeal to wider audiences.
- Her unique and recognizable look will include a large wig, like Erykah Badu's style.
- The music video will feature only female characters and experiment with sexuality and feminism to seem current.
- The artist's extraordinary dance and fashion style will inspire fans and attract both male and female viewers.
The document discusses several factors that can influence a band or artist's musical style, including pressures of artistic expression, the need to evolve their style over time to stay relevant, changing social trends, commercial pressures from TV talent shows, emphasis on image, and advances in voice-altering technology. It provides examples of artists like Adele who drew from personal experiences, and Avril Lavigne who unsuccessfully changed her style later in her career.
1) Subcultures are influenced by celebrity style and fashion trends promoted in media. Different music genres appeal to different youth subcultures defined by their styles of dress.
2) Retailers capitalize on these music-based subcultures by opening genre-specific shops that appeal to targeted demographics.
3) To make an authentic music video for their alt-rock band Kunk, the document's author must understand and represent the style and image associated with the alt-rock genre.
Be The Talk Of The Town - How To Maximize Your Media CoverageJim Norris
Have you shared your music and story with dozens or even hundreds of media outlets and received little to no response or publicity? There are probably many reasons for that, and what's more, they likely have little or nothing to do with the quality of the music.
Regardless of whether they work in print, television, radio, or the blogosphere, every music and arts journalist in the country receives dozens of pitches every week - even every day - and pays attention to only a small fraction of them. So what separates the artists that score coverage from those who don't?
Join us for this webinar to find out.
Canadian Musician's Andrew King and Mike Raine will put you into the mindset of a music journalist and explain why and how they decide to cover certain artists.
Topics will include:
- Who to target in the media
- Making a first impression
- Putting together an effective media kit
- Finding & telling your story
- What media wants from you
- Effective follow-up
This document provides information about the target audience for a new music magazine. It describes the audience as being males and females aged 16-25 who are students or young professionals interested in rock music genres like indie, alternative and soft rock. Key points made include that the magazine will focus on these music styles and include information about upcoming concerts and festivals. It also notes that while most music magazines target males, there is a lack of options for females in this age group who enjoy alternative rock. The ideal reader is described as aspiring musicians who look up to bands like Arctic Monkeys and style icons like Lana Del Rey. The magazine aims to represent the alternative social group by focusing on authentic, non-mainstream music.
This document discusses audience demographics, segmentation, psychographics, and lifestyles as ways to define target markets. It analyzes the demographics, psychographics, and lifestyles of typical readers of metal music magazines in order to determine the best target market for a new metal music magazine. Based on this analysis, the target market segments identified are people in social classes C1, C2, and D who have some disposable income, as well as "explorers" and "hedonists" who spend on experiences like live music.
The target audience for the indie/alternative music magazine is individuals aged 16-25 of any gender. This age range listens to indie music and can attend concerts. Younger people are more open to new music. The magazine profiles two potential readers, Hermione and Bertie, aged 19-21 who enjoy indie bands and fashion. Their interests in music, fashion, and art align with the magazine's content. The magazine would appeal to indie individuals seeking to discover new, unconventional artists alongside music, fashion, and art. Vloggers and those interested in alternative styles and scenes may also be interested in the magazine's new music introductions.
The document discusses different target audiences for marketing:
1) Leading Edge Tribes are early adopters who collaborate across interests to set trends in music, publishing, and online content. They reject passive consumption and influence tastes across many segments.
2) Scenesters have replaced Hipsters as trendsetters, blending diverse fashion and music into new trends that spread rapidly. They move quickly from new to mainstream.
3) The target audience for a new magazine is 16-24 year olds, mainly girls, who enjoy discovering new music artists and fashion trends that are unique but stylish, using monochrome colors with occasional bright accents.
This document discusses fashion trends for ages 15-22 and invites readers to become trendspotters. It notes trendy styles like conservative, preppy, ripped jeans, and skinny jeans as well as pointed shoes. Readers are encouraged to try new products, participate in surveys, and receive free samples if they sign up to be trendspotters who help identify hot new fashion and music trends for ages 15-22.
The document discusses how a media product represents social groups. It notes that the artist on the front cover of the magazine represents teens who listen to pop music through her gold pop dress and fun appearance. The magazine also features existing pop artists like Justin Bieber, Rihanna, and The Weeknd, further reflecting the pop genre focus. The target audience of the magazine is described as mainstream listeners who are interested in current pop culture trends and copy the crowd rather than having unique individual tastes.
This document profiles the target audience for POP magazines. It is teenage girls between 13-17 years old who enjoy popular music, movies, dancing, and shopping. They care deeply about their appearance and fashion and are influenced by major brands. They seek to emulate popular celebrities and styles and are the mainstream consumers interested in the latest trends.
The document defines and provides examples of different types of structures including shells, solids, frames, beam bridges, truss bridges, suspension bridges, and arch bridges. Beam bridges are flat and supported at both ends while truss bridges use a framework of joined beams. Suspension bridges hang from main cables anchored at both ends and can handle heavy loads. Arch bridges can withstand heavy loads by being supported by arches.
Dokumen tersebut membahas tentang struktur cangkang. Struktur cangkang adalah bentuk struktural tiga dimensi yang kaku dan tipis dengan permukaan lengkung. Dokumen tersebut menjelaskan pengertian, sifat, persyaratan struktur, klasifikasi berdasarkan bentuk geometri dan penyaluran beban pada struktur cangkang. Beberapa contoh struktur cangkang dijelaskan seperti Sydney Opera House, Teater Imax Keong Emas
Secure Shell (SSH) is a protocol for secure network communication that provides encrypted transmission and authentication between devices. It was created as a secure replacement for insecure remote login protocols like Telnet. SSH operates using three main protocols - the transport layer protocol provides host authentication and encrypted data transmission. The user authentication protocol authenticates users through methods like passwords or public keys. The connection protocol runs on top of the encrypted transport layer and allows for multiplexed channels for remote sessions, file transfers, and other network functions through features like port forwarding.
SSH is a protocol for secure remote access to a machine over untrusted networks.
SSH is a replacement for telnet, rsh, rlogin and can replace ftp.
Uses Encryption.
SSH is not a shell like Unix Bourne shell and C shell (wildcard expansion and command interpreter)
Shells can be classified in several ways, including by the material used and thickness. Thin concrete shells are lightweight structures made of reinforced concrete without internal supports. Common thin concrete shell types include barrel shells, folded plates, hyperbolic paraboloids, domes, and translation shells. Barrel shells carry loads longitudinally and transversally, while domes provide a strong, stiff structure with double curvature. Thin concrete shells offer wide open interior spaces but require sealing and ventilation to prevent moisture issues.
Shell structures- advanced building constructionShweta Modi
This document discusses different types of shell structures used in construction. It begins by defining shell structures as thin curved membranes or slabs, usually of reinforced concrete, that function as both structure and covering. It then describes various forms of curvature for shells including surfaces of revolution, translation, and ruled surfaces. It discusses developable and non-developable shells and provides examples of different shell structures like barrel vaults, domes, folded plates, and more. It also covers topics like suitable materials, centering, and construction of reinforced concrete barrel vaults.
Music in the marketplace unit l. stephensLeah Stephens
This document provides a lesson plan for a unit on music in the Chinese marketplace. The unit is designed for 8th grade general music students. In the unit, students will examine the sounds of the Chinese marketplace and compare it to sounds in their own neighborhood. They will analyze different sales techniques, aesthetics, and uses of music. As a performance task, students will choose a product and compose an original soundscape to accompany a presentation of the product. They will then participate in a mini-marketplace to test the effectiveness of their soundscape and sales plan. The goal is for students to gain an understanding of the role of music and sensory elements in commerce.
This seminar discusses the changing music industry and business models for artists. It uses the band Enter the Haggis as a case study to examine how they have adapted their strategy over time. The seminar covers the evolution of how consumers access music and the rise of free streaming options. It also evaluates whether Enter the Haggis would have been better served pursuing a major label contract in the past or continuing with their independent approach emphasizing free music and touring revenues. The session solicits participants' thoughts on alternative strategies for the band.
This document provides an overview and guidelines for analyzing music press publications like magazines and websites. It introduces the CLAIR framework for examining codes and conventions, language, audience, institutions, and representation. It discusses exploring features, genres, design elements, portrayed audiences, funding sources, regulations, and how artists and other groups are depicted. The exam will ask students to analyze what appeals to audiences, create their own music publication for a specific demographic, and design/evaluate an element to appeal to that audience.
The document discusses youth subcultures and their relationship to mainstream culture and the pop music industry. It defines a subculture as a group united through shared values, tastes, and position outside the mainstream. Subcultures can be understood through their unique values and responses to topics like individuality versus conformity. The document also examines different theoretical perspectives on subcultures, such as the Birmingham School's view that they form in reaction to the mainstream versus the postmodern view that sees more diversity and fluidity in groups.
The music market in the UK has changed significantly in recent years. Younger people aged 14-25 rarely buy CDs and no longer use record shops to purchase music. Many in this age group will only download music illegally or listen to music on their phones. While downloading is still preferred to streaming, the music industry is trying to prevent illegal downloading. New media technologies have given artists more freedom and control over how they market and distribute their music, bypassing the traditional record label system. This represents a major shift in how the music industry operates.
A target audience is necessary to guide the creation of a product or service. Without a clear target audience, creators will not know who their intended consumers are and will have no parameters to work within when designing the product. This could result in a product that appeals to no one or everyone equally. Identifying a target audience allows creators to tailor their product with features and messaging that specifically appeal to that audience. It also enables effective marketing and research like surveys and focus groups.
What is music marketing? | Virginie Berger, Don't believe the hype | MIDEM ex...midem
Music strategist and founder of marketing and promo agency Don't believe the hype's Virginie Berger explains why marketing is important for all artists. With case studies... and without exceptions!
Fiona Hall's artwork 'Tender' examines environmental and cultural issues through her use of natural materials. She constructs the artwork using dried plant specimens collected from the Australian bush and arranges them in an installation. The work explores themes of humanity's relationship with nature and dependence on the environment for resources. It reflects the social and political issues of its time period and aims to raise awareness of ecological concerns.
A companion slide show for the Rule 4081 holistic workshop directed specifically towards artist in their own navigation and development of an online marketing plan. twitter.com/rule4081
This document provides guidance for analyzing album covers and music videos. It includes questions to consider when deconstructing elements of album covers like images, text, and relationships between elements. It also provides topics for researching the target audience of a genre of music, including how the audience consumes and identifies with the music. Finally, it lists essential questions for analyzing the relationship between music, lyrics, and visuals in music videos, considering genre, performance, narrative elements, and references.
Anne Torreggiani's presentation about arts attenders in the UK and The Audience Agency's new segmentation tool, Audience Spectrum. This presentation was delivered at the Arts Marketing Association Conference in Bristol on 23 July 2014.
The student created a music magazine aimed at 16-19 year olds in the UK. They modeled it after Vibe magazine in terms of style and topics of interest to urban youth. The magazine represents young people in a positive light through photos, polls and competitions. Potential distributors of the magazine include supermarkets, music shops, clothing stores and concert venues as these locations would appeal to the target audience. The student attracted readers by including popular artists, competitions and diverse topics that relate to the interests of young people such as music, fashion and culture.
The target audience for the music video is teens aged 16-21 who enjoy watching music videos regularly, especially on YouTube. Research found they prefer abstract, heavily edited music videos filmed using a VHS-style camera in settings with mixed lighting. Interviews confirmed editing is important to convey an artistic vision and help artists grow their career. The music video will appeal to this audience by incorporating VHS-style filming, abstract editing, and lighting mixes to fully express the artist's vision.
Project 3Pop Culture Across Cultures Context & Description.docxwkyra78
Project 3
Pop Culture Across Cultures
Context & Description
South Korean pop artist Psy’s smash hit single “Gangnam Style” is more than just a song. It is a cultural phenomenon. The video has gone viral on YouTube, garnering over 600 MILLION hits in just three months, becoming the third-most viewed video on the website (YouTube.com). “Gangnam Style” has been remade and parodied by hundreds of people all around the world. Psy’s popularity has crossed over from South Korea to many countries including the United States. He has granted interviews to the Today Show and the Ellen DeGeneres Show, danced “Gangnam Style” with Britney Spears, and become one of the most popular Halloween costumes of 2012. And through this buzz in the United States, one thing remains the same: the song is sung in Korean (not English).
“Gangnam Style” is one of the many K-Pop (Korean Pop) songs in what Chinese journalists called the Korean wave (韓流), “a phenomenon that refers to the onslaught of South Korean entertainment in Asia and, more recently, in other parts of the world” (Valerio). Despite differences in language, Psy’s song is now a mainstay in popular (pop) culture in the United States and beyond. However, Psy’s “Gangnam Style” is definitely not the first K-Pop song to exist: groups like 2NE1 and BIGBANG are certainly popular in Korea, but they did not make as big of a splash as Psy’s hit. What was it that made “Gangnam Style” so popular? Why Psy? Why now? Is it Psy’s appearance? The dance associated with the song? The music itself? The lyrics? The splashy, fun music video? Or is it the catchy concept, “Dress classy and dance cheesy”? And what might be the influence of this song on K-Pop music in the US in the future?
The purpose of this project is to explore the nature of popularity by examining a transnational flow of pop culture--a situation that requires the negotiation of different values, assumptions and tastes. What makes a popular artifact from one culture “cross over” to other cultures? What makes the artifact popular in the first place? Why are people drawn to artifacts from certain countries? Why do people seek alternatives from other cultures? What ideological, social, cultural, political, economic, and/or historical factors affect the popularity of an artifact in different countries? What makes one artifact internationally appealing while other artifacts from the same country do not gain the same kind of popularity? How does the success of one artifact open the door for other artifacts from the same country?
Write a feature magazine article that analyzes a transnational cultural artifact: a song, music video, user-created video, movie, blog, book, fashion style, celebrity, etc. In preparation for this project, explore the criteria that help explain what makes a cultural artifact popular in one context and consider how the same criteria may or may not apply to another context. Then, identify a pop culture artifact. It may be something that ha ...
3. genre research and audience expectationsTracey Spavins
This document provides instructions for a genre research assignment involving creating a music video. It outlines four parts: 1) Creating a word cloud of genre conventions; 2) Answering questions about the genre's origins, evolution, artist representations, and ideologies in music videos; 3) Conducting a vox pop to get audience expectations; 4) Reflecting on what was learned from the genre research and if audience expectations matched conventions. The goal is to understand a genre's conventions to appropriately craft an original music video that meets those expectations.
Media Studies - Year 1 - Intro to course and representationElle Sullivan
This document provides an overview of a first year media studies course. Students will be assessed through two exams worth 70% of their grade and a non-examined music video coursework project worth 30%. The exams cover media language and representation as well as audiences and industries. The coursework involves producing a music video and writing a reflective evaluation. Other course content includes studying advertising, newspapers, television, magazines, online media, and topics like representation, industries, and audiences. The document provides advice on doing well in the course through organization, attendance, practice, and asking for help when needed.
This document provides a summary of research conducted for a music video project commissioned by Mediale, an international media arts festival in York, UK. The research includes:
- An analysis of the target 16-24 year old audience in York, noting their interests in music, mental health issues, and social media use.
- A survey of over 100 people regarding music video preferences, with results showing a preference for visuals over narrative and discovering new artists through music videos.
- Details on York demographics and the commission from Mediale to create an inspiring, creative, and challenging piece for audiences.
- Analyses of existing music videos focusing on visual style and effects to draw inspiration from for the
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- After Effects: Digitally enhance or add visual flair to elements like the text message, tea steeping/pouring, or actor's rushed movements. This brings an artistic element
Similar to L. stephens music in the marketplace powerpoint (20)
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L. stephens music in the marketplace powerpoint
1.
2. Unit Essential Questions
Does music impact commerce?
Why do people choose one product over another?
How do people around the world use music in daily
life?
3. Enduring Understandings
Sales tactics and sensory elements greatly impact
the popularity of a product on any given day
Understanding connections to varied contexts and
daily life enhances musicians’ creating, performing,
and responding
4. Lesson 1:
Day to Day Sounds Around
the World
Objectives:
Demonstrate understanding of the variety of marketplaces in China
and in their own neighborhood
Describe the soundscape of a particular place in their
neighborhood and compare it to recordings from a marketplace in
China
5. Unit Essential Questions
Does music impact commerce?
Why do people choose one product over another?
How do people around the world use music in daily
life?
6. Xi’an Market,
Example #1
What do you hear
with regard to….
• Dynamics (volume)
• Timbre (tone color)
• Type (voice,
instruments, etc.)
Please see:
https://www.youtube.com/watch?v=RPiaxSkN-T4&feature=youtu.be
7. Xi’an Market,
Example #2
What do you hear
with regard to….
• Dynamics (volume)
• Timbre (tone color)
• Type (voice,
instruments, etc.)
Please see:
https://www.youtube.com/watch?v=z-CJtojQzLo
8. Xi’an Market,
Example #3
What do you hear
with regard to….
• Dynamics (volume)
• Timbre (tone color)
• Type (voice,
instruments, etc.)
Please see:
https://www.youtube.com/watch?v=RTLZSPcLp-s&feature=youtu.be
9. Exit Slip
How does the marketplace at
which you frequently shop
compare with the marketplace you
heard in China? Use the musical
elements dynamics and timbre in
your response.
10. Lesson 2:
Point of View & Aesthetics
Objectives:
Describe the variety of aesthetic ideas present in different shopping
venues
Consider multiple points of view (cultural, gender, age, etc.) when
examining a product or advertisement
11. Unit Essential Questions
Does music impact commerce?
Why do people choose one product over
another?
How do people around the world use music in daily
life?
13. Music in Your Life
Think-Pair-Share
When and where do you hear music in
your daily life?
14. Music in Your Life: Point of
View
How might this change if you were 10 years
older? 20 years older?
How might this change if you were in
Florida? Canada? England? China?
How might this change if you were of the
opposite gender?
16. Aesthetics
The concept of what is beautiful, tasteful, or artistic;
the philosophy of beauty
17. Questions for Group
Discussion
Use your “lens” to answer the following
questions:
Do I want this product? Why or why not?
What aesthetic devices are being used to
appeal to me?
Would I see this advertisement/product in a
place where I usually go?
18. Lens #1
• 25 year old Chinese
female
Lens #2
• 25 year old Chinese
male
Lens #3
• 65 year old American
male
Shanghai, China
19. Shanghai, China
Lens #1
• 12 year old Chinese
female
Lens #2
• 18 year old Chinese
male
Lens #3
• 6 year old American
female
20. Chongqing, China
Lens #1
• 10 year old Chinese male
Lens #2
• 10 year old American male
Lens #3
• 22 year old American
female
21. Soundscape
As a class, choose one advertisement and one lens
to create a soundscape that targets the desired
audience
22. Lesson 3:
Community & Daily Life
Objectives:
Compare their community to a Chinese community
Evaluate the solidarity of their community
Explain how music and the arts have a role in the life of
communities around the world
23. Unit Essential Questions
Does music impact commerce?
Why do people choose one product over another?
How do people around the world use music in
daily life?
24. A Sense of Community
Public Park in Beijing
Please see:
https://www.youtube.com/
watch=6xrc2AClN_I&featu
re=youtu.be
Please see:
https://www.youtube.com/watc
h?v=CC2S8jJVYvM
25. A Typical Saturday
After watching the two videos, discuss:
How many people are there?
What activities are the people engaged in?
What role does music play in the daily life of the
people involved?
How are people demonstrating their sense of
community?
26. For the next few slides…
Discuss the similarities and differences
between the pictures/people you see and
your own community
30. Solidarity
What is the effect of the communal dancing? The
small crowd gathering around the guitar player?
What do these acts say about people in China?
How is your community as a whole like the glimpse
of China you experienced through these videos?
31. Application
Describe a typical weekend day in the life of your
community. How do the arts and/or music play a part
in the community?
32. Lesson 4:
The Sales Pitch
Objectives:
Describe the methods used to attract customers in a
given situation and critique the effectiveness of those
methods
33. Unit Essential Questions
Does music impact commerce?
Why do people choose one product over
another?
How do people around the world use music in daily
life?
35. Methods
How effective are the methods employed by the
seller?
36. Sales Tactics
Rugs/Textiles for
Sale
Selling water on the
bus
Please
see:https://www.youtube.co
m/watch?v=9y57lIOmoG8&
feature=youtu.be
Please see:
https://www.youtube.co
m/watch?v=deKnqPlyV
zE&feature=youtu.be
37. Methods
What are the methods used the sellers to sell their
goods?
How effective are the methods employed by the
sellers?
Editor's Notes
The woman in the first video is leading a work-out/dance group in a public park. We later saw her dancing with one man to a different style of music, complete with a tip jar.
The man in the second video has drawn a crowd with his rendition of “Greensleeves” on the slide guitar.
This man was at one of many public parks in Beijing, where exercise equipment is available for all to use. His flexibility is clearly on display here.
The banana pie on the left is a typical offering at McDonalds in China.
The food on the right is just an assortment of typical meats and vegetables. It is included to highlight the variety of food and the eating utensil.
The children on the left are using a water bottle to practice drawing characters. We saw this often, with both water bottles and paintbrushes in water. Students might draw a comparison with children in the US using sidewalk chalk.
The people on the right had set up an improvisatory bike repair shop on the sidewalk.
“Patter”: The musician was selling these instruments, among a variety of other items. I could hear him from very far away, as he was drawing customers to him with his informal performances.
Croaking frog instruments: The colorful display was organized by size and shade, drawing a crowd with an appealing, eye-catching tactics.
Rugs/Textiles for Sale: The person in the first video is drawing a crowd by practicing their craft out in the open.
Selling water on the bus: The man in the second video is using a rhythmic chant to announce his wares for sale.