c and c

1. CODES AND CONVENTIONS
OF THE POP GENRE
Afra Malik

2. CONVENTIONS
 Artists in the pop genre are often clothed in fashionable, stylish and mainstream outfits.
 Artists are portrayed as happy, fun loving and content with life.
 The lyrics that are in the genre are usually based around love or relationships
 Often bands express the unity associated with teens, which is the main target audience for
this genre..
 Music genre is normally conveyed through the video and setting.
 Pop magazines are often themed with bright and bold colour which are normally associated
with positive vibes.
 A pop song is usually between 3-5 minutes long with a set structure and consistent beat.

3.  Another convention of pop music is that within the music industry it
tends to follow current trends rather than being independent and making
something new, unique and different to hear.
 The for normally follows a verse- chorus- verse structure and uses
hooks lines which are catchy therefore stays in the audiences mind.
 Pop music promotion is via radio stations and magazines. In the UK
pop songs are guaranteed to be heard everyday on well known radio
stations or through channels such as MTV or VIVA.

4. IMAGERY
 The songs usually are very dance- orientated.
 The genre is stereotypically associated with young people who enjoy
partying and clubbing and dancing, which is the main purpose of pop music.
 A lot of imagery created is based on partying and having a good time as
this is stereotypically what teens enjoy

5. MUSIC VIDEOS
It is often performance based and the performance
illustrates the lyrics.
•The pace of editing is very fast.
•Normally shot during the summer time.
•The artist mostly wears designer labels which suggest
wealth. The female costumes are often revealing and tight
emphasising the body figure and this also relates to the male
gaze. If the music video is shot on the beach then the female
would be wearing bikinis, other costumes may be high heels
and short skirts.
•A prop used would be sunglasses for example, which the
main artist would be wearing this might give out a cool
appearance.
•Females in the video are often wearing heavy make up.

6.  Mostly shot in luxurious and appealing
locations such as beaches, or large
mansions to connote a fun, party and not
so serious atmosphere. On the other hand
urban locations are also used such a the
artist preforming in front of a wall of
graffiti.
 Music videos typically incorporate a lot of
bright colours in terms of clothing, props,
and the overall editing of the video.
 There is often a party atmosphere with the
artist or crowds partying and dancing..
 Overall pop music videos are very upbeat
and light-hearted to appeal to its generally
younger audience.
 The lyrics are usually on the good things
on life this is shown through the mise-en-
scene.

7. REPRESENTATION OF
ARTISTS
 In pop music, the artists are usually females, under 25 and very
clean cut. They are often portrayed as very glamorous with perfect air
brushed faces and beautiful bouncy hair. Their costumes are bright and
bold and very girly. They are often smiling and happy. However, even
though male artists are also clean cut and young, they are usually
portrayed with quite an average look. For example, they will be wearing
clothes such as simple t- shirts or jeans and very rarely have anything
‘fancy’ to wear.
 The artists are mostly white and black and they are often portrayed
as quite rich and wealthy.