Pop music videos often link visuals to lyrics to help audiences remember songs. They edit video clips to match the beat of the music to engage viewers. Videos also feature bright lighting, costumes trendy for the target youth audience, and recurring symbols to make artists recognizable. Finally, they include many performance shots of the artist singing and dancing to portray them as skilled performers.

1. CONVENTIONS OF POP MUSIC
VIDEOS
By Shannon O’Hara

2. Examples of good pop music videos I
have been researching...
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Katy Perry- Last Friday Night (TGIF)
Little Mix- Wings
Carly Rae Jepsen- Call Me Maybe
FUN- We Are Young
Olly Murs- Heart Skips A Beat
Demi Lovato- Neon Lights

3. Linking visual and lyrics...
From research I have found that in pop music there are a
lot of links between lyrics and visuals..
“I got them moves like Jagger”
“the way that you flip your hair”
“ive got the eye of the tiger”
Linking the lyrics with the visuals helps the audience remember the lyrics of the song as
they can see it. Which then makes the person remember the song and hopefully want to
buy it.

4. Links between music and visuals...
• Editing clips to the beat is often used to make
a video more aesthetically pleasing.
In the video wings by little mix the
4 different shots of the band
members are edited to change
position to the beat of the music,
this makes it more interesting for
the audience.
A lot of rapid cuts are used in fast
paced music videos

5. Connotations of the genre..
• There is usually bright lighting and some form of bright prop
of costume in pop videos. This makes it stand out more to the
young target audience as it appears lively and fun which is
something young people are attracted too.

6. • Costume for the artist is usually whatever is in
fashion at that time.
Some artists like Olly Murs
have a trade mark piece of
clothing that they always
wear in videos, for example
his hat..
The clothes they wear make
them relatable to there target
audience as fashion is
important to young people and
teenagers.
“i love her T-Shirt”
Artists might
choose an item or
outfit or a
recurring symbol.
This makes them
recognisable, and
therefore, popular.

7. There are often references to the
artists name..
• This is important for example if a person turns on a
music channel half way through a song they can still
identify the artist

8. There is usually a lot of
performance in
music videos. This is
because a video
can’t be full of
narrative, otherwise
they would be
boring. They also
want to be taken
seriously as artists,
so they show
themselves
performing.
There can also be synchronised
dancing in music videos, this is
usually done by female pop artists
and shows them to be all round
performers and not just singers.

9. Shots..
• There are often close ups of the artist or the
band in the music video. This is because they
want to keep their faces relevant, as the world
of pop music is ever-changing.