The document discusses the history and development of the pop music genre. It notes that pop music originated from rock and roll in the 1950s, with artists like The Beatles and Rolling Stones considered early pop artists. Over time, pop incorporated influences from other genres and became more produced. The document also addresses common representations of artists in pop music videos, such as female artists being portrayed as sex symbols. It provides examples of contemporary pop artists like Beyoncé and Lady Gaga, and notes conventions like depicting artists wearing trendy, modern clothing.

1. Part B: Genre Development
By Farida Islam

2. History of Pop
• Pop music is derived from the term popular music. This genre originated from the
1950’s in the form of rock and roll. An example of a historical pop band/artists
from the 1950’s era were The Beatles, ABBA, and The Rolling Stones. Although all
three of them didn’t play the same type of music they were all considered as pop
artists, as they were popular at the time and had a wide appeal to the audience.
Throughout the years Pop music continued to develop and grow by gaining
influences from other genres and using certain elements such as jazz, country,
dance, gospel, and classical. For example Michael Jackson, Madonna, and Whitney
Houston were Pop artists from the 90s. Their music in comparison to the 1950’s
was very developed in terms of production and had a lot of different elements e.g.
Michael Jackson had music which you could dance too. The genre pop is
constantly changing to match current trends that are popular. However there are
certain conventions that still continue to represent the genre pop.

3. Representation
• Artists within the Pop genre are represented in different ways
depending on their age and gender. For example female
artists above a certain age will be represented as sex symbols
i.e Rihanna, Beyonce. However there are exceptions in this
genre were the artists are represented as role models i.e
Taylor Swift.

4. Ideologies
• The main ideologies represented in recent music videos is
anything current and popular. Pop music videos have the
artist wearing modern clothing making it relatable to the
audience. This is because Pop music represents popular
culture i.e. fashion, music trends. However sometimes the
costumes are also flashy and on trend. Thus making the artist
seem superior to others. Also female artists are usually
represented in a sexual way to appeal to the male audience

5. Examples
• Some examples of contemporary pop artists are Beyonce,
Rihanna, Bruno Mars, Justin Timberlake, and Lady Gaga.
• An example of a conventional music video is Lady Gaga ‘Poker
Face’.
• http://www.youtube.com/watch?v=bESGLojNYSo
• This video is conventional to the Pop genre because the artist
is decked out in the latest trends i.e. a body suit and studded
clothing.

6. My Music Video
• During the production of my video I should take into consideration
different typical Pop conventions that I should include. Otherwise it
wouldn’t be obvious what the genre of my music video is. A convention
that I will use throughout my video is items that are in trend and popular
at the moment. For example as it is summer my artist will be wearing
summery clothes that are in trend. I should also take it into consideration
the representation of my artist.

7. My Music Video
• During the production of my video I should take into consideration
different typical Pop conventions that I should include. Otherwise it
wouldn’t be obvious what the genre of my music video is. A convention
that I will use throughout my video is items that are in trend and popular
at the moment. For example as it is summer my artist will be wearing
summery clothes that are in trend. I should also take it into consideration
the representation of my artist.