Mastering your Elevator Pitch
Robert Upton
Robert Upton
Sr. Business Development Manager
“Master Your Elevator Pitch”
What is the problem?
Connecting with your clients and
prospects is more difficult than ever.
Mastering Your Elevator Pitch
What is an Elevator Pitch
An elevator pitch is a concise
compelling statement about your
business designed to open a
conve...
4 Components of Successful Pitch
Mastering Your Elevator Pitch
• Introduction
• Product
• Why
• Transition
Rules for Every Marketing Effort
Easy to Understand
Relevant to the hearer
Compelling information
Answer the “Why?”
Use te...
What is our Goal?
• Engage with relevant, compelling, tangible
benefits
• Open conversation
• Qualify the person you are s...
Mastering Your Elevator Pitch
Your Unique Selling Proposition
Mastering Your Elevator Pitch
• Pick 5-10 benefits
• What problems do you solve for your c...
Transition Question
Mastering Your Elevator Pitch
• Tie your pitch to their need
• Engage and qualify
Tag Line
Mastering Your Elevator Pitch
• Summarize your value proposition
• Leave your audience with key words
• What is t...
Putting it all together
Who are you?
Who do you
serve?
• Hello my name
is
• From
• I work with
What your
company does?
• O...
Things to Remember
Mastering Your Elevator Pitch
• An Elevator Pitch is a conversation starter
• Engage with tangible info...
Thank You
Robert Upton
Red Door Solutions
@RedDoorSolution
Robert@RedDoorSolutions.net
Mastering Your Elevator Pitch
Get Connected & Learn More
www.MyGenFCU.org
Email: SmallBiz@MyGenFCU.org
Master Your Elevator Pitch
Master Your Elevator Pitch
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Master Your Elevator Pitch

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How to master your elevator pitch to drive meaningful relationships with your clients and prospects.

(Original presentation from 5/29 Sip & Social: Master Your Elevator Pitch)

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  • Emarketer.com
    712 minutes a day on media, 316 minutes on digital media this includes multitasking.

    Your Pitch makes no sense
    Your pitch is confusing
    Your pitch is not compelling
    Your pitch is a pitch not a conversations starter
    Self absorbed

  • Is your message effective?

    “Wow, Tell me More”
    “How do you do that”
  • Emarketer.com
    712 minutes a day on media, 316 minutes on digital media this includes multitasking.

    Your Pitch makes no sense
    Your pitch is confusing
    Your pitch is not compelling
    Your pitch is a pitch not a conversations starter
    Self absorbed

  • Emarketer.com
    712 minutes a day on media, 316 minutes on digital media this includes multitasking.

    Your Pitch makes no sense
    Your pitch is confusing
    Your pitch is not compelling
    Your pitch is a pitch not a conversations starter
    Self absorbed

  • Emarketer.com
    712 minutes a day on media, 316 minutes on digital media this includes multitasking.

    Your Pitch makes no sense
    Your pitch is confusing
    Your pitch is not compelling
    Your pitch is a pitch not a conversations starter
    Self absorbed

  • Emarketer.com
    712 minutes a day on media, 316 minutes on digital media this includes multitasking.

    Your Pitch makes no sense
    Your pitch is confusing
    Your pitch is not compelling
    Your pitch is a pitch not a conversations starter
    Self absorbed

  • Emarketer.com
    712 minutes a day on media, 316 minutes on digital media this includes multitasking.

    Your Pitch makes no sense
    Your pitch is confusing
    Your pitch is not compelling
    Your pitch is a pitch not a conversations starter
    Self absorbed

  • Master Your Elevator Pitch

    1. 1. Mastering your Elevator Pitch Robert Upton
    2. 2. Robert Upton Sr. Business Development Manager “Master Your Elevator Pitch”
    3. 3. What is the problem? Connecting with your clients and prospects is more difficult than ever. Mastering Your Elevator Pitch
    4. 4. What is an Elevator Pitch An elevator pitch is a concise compelling statement about your business designed to open a conversation and qualify a lead. Mastering Your Elevator Pitch
    5. 5. 4 Components of Successful Pitch Mastering Your Elevator Pitch • Introduction • Product • Why • Transition
    6. 6. Rules for Every Marketing Effort Easy to Understand Relevant to the hearer Compelling information Answer the “Why?” Use testimonials, statistics or hard facts Test Refine Test Be Different!!! Mastering Your Elevator Pitch
    7. 7. What is our Goal? • Engage with relevant, compelling, tangible benefits • Open conversation • Qualify the person you are speaking with • Develop a lead or referral source Mastering Your Elevator Pitch
    8. 8. Mastering Your Elevator Pitch
    9. 9. Your Unique Selling Proposition Mastering Your Elevator Pitch • Pick 5-10 benefits • What problems do you solve for your clients? • What measurable results can your clients expect?
    10. 10. Transition Question Mastering Your Elevator Pitch • Tie your pitch to their need • Engage and qualify
    11. 11. Tag Line Mastering Your Elevator Pitch • Summarize your value proposition • Leave your audience with key words • What is the thought you want them to remember
    12. 12. Putting it all together Who are you? Who do you serve? • Hello my name is • From • I work with What your company does? • Our company… 1-3 concise, powerful tangible benefits (USP) • By • With • So that Transition question or tagline • How does your company … • Tagline Mastering Your Elevator Pitch Introduction EngageWhyProduct
    13. 13. Things to Remember Mastering Your Elevator Pitch • An Elevator Pitch is a conversation starter • Engage with tangible information • Answer the “why” • Be concise • Test, refine, test
    14. 14. Thank You Robert Upton Red Door Solutions @RedDoorSolution Robert@RedDoorSolutions.net Mastering Your Elevator Pitch
    15. 15. Get Connected & Learn More www.MyGenFCU.org Email: SmallBiz@MyGenFCU.org

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