This document discusses proximity marketing and provides examples of past campaigns. It summarizes the company's credentials, including being founded in 2005 and now having over 100 staff worldwide. Two case studies are described: a campaign for Nokia that delivered over 750k downloads over 8 weeks through Bluetooth at outdoor locations, and a campaign for Google in 3 US cities that resulted in tens of thousands of downloads over 3 weeks through Wi-Fi at airports and a shopping mall.

1. Spreading the Buzz Company Credentials April 2011

2. We are a company surrounded by innovation 2007 2008 2009 2010 2005 2006 2011 Acquired Founded Invested Backed Backed & Invested Backed

3. Redwood City • LA • New York • London •Tel Aviv • Singapore • Sydney 100+ staff worldwide and growing…

4. The mobile advertising market is going one way

5. We measure ourselves by the company we keep Communication Search & Games M-Commerce

6. Creative Proximity posters for Wi-Fi campaigns Creative

7. Proximity mobileCreate engaging localised Wi-Fi hotspots Media Use a mobile call-to-action in outdoor media Posters and video screens provided in high-dwell locations globally Media is bought as a hybrid deal, part fixed-cost,part performance

8. Nokia Proximity Marketing ad campaign Campaign Objective Increase distribution of Ovi client via Bluetooth download Increase awareness of Ovi Store; more downloads and registrations Results Over 750k Ovi Downloads delivered over an 8 week campaign Free outdoor media (Train stations, Buses, Bars, Cinemas, Malls) Pay for completed downloads of Ovi client

9. Proximity Marketing: Case Study Google US Campaign Objectives Increase distribution of Google application via Wi-Fi; application Downloads Increase awareness of Google application; New features/functionalities Increase Google Brand Awareness; Free Google Sponsored Wi-Fi Sites Boston, Indianapolis, Sacramento Airport Boston Prudential Center Shopping Mall Boston: 100 Bus Stop Sites Campaign Results 10’s of thousands of Downloads over a 3 week period High conversion rate Example of media included in campaign