iOS App Development and Marketing
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The document provides an overview of iOS app development and marketing. It discusses the iOS vs Android market, how to become an iOS developer, iOS app development tools and process, and strategies for marketing iOS apps, including pricing apps effectively, implementing a marketing plan, using in-app purchases, and integrating mobile ads. The document aims to educate people on developing and promoting apps for the lucrative iOS market.
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iOS App Development and Marketing
- 1. iOS App Development & Marketing Dong Gyu PARK dongupak@gmail.com
- 2. Contents • Introduction • Portfolio • iOS vs Android market • iOS App Development • App Marketing • Conclusions
- 3. Introduction • DongGyu PARK(Dennis PARK) • Associate Professor, Changwon National University, S. KOREA • Visiting Scholar at TAMU(2012. Feb-.) • Visiting Researcher at CMU(2007-2008), Pittsburgh, PA • iOS App Developer(Individual Developer)
- 4. Changwon National Univ. • 8,400 Undergraduate Students • 1,800 Graduate Students • Established in 1969 • Changwon City-Located at South East of Korea • Well known Industrial City • 1 million population
- 5. Busan Busan International Film Festival is the Biggest Film Festival in Asia
- 6. Portfolio • Coke Shake http://itunes.apple.com/us/app/coke-shake!/id448242537?mt=8
- 7. Portfolio • Pocket Windmill http://itunes.apple.com/us/app/pocket-windmill/id439495371?mt=8
- 8. Portfolio • Monster Buster http://itunes.apple.com/us/app/pocket-windmill/id439495371?mt=8
- 9. iOS vs Android Market
- 13. Revenue per active User http://blog.flurry.com/bid/83604/For-Generating-App-Revenue-Amazon-Shows-Google-How-to-Play
- 14. Pros & Cons Android iOS • Wider SP(Scale- independent Pixels) model choice availability • Low to high-end smart • Only one high-end device is involved phones End • Wider App distribution • Consistent UI Users channels available(OEM, • One App distribution channel(Apple App Store) carrier & Googles) • Easy OTA OS upgrade push • Apps incompatibility among for every iOS user devices/choice availability per OS • Less UI consistency
- 15. Pros & Cons Android iOS • Apps: Upward compatibility, • Third-party APIs banned but OS features evolved too rapidly and heavily • Tight control by Apple customized to foresee • Upward-compatible apps Third- • Easy apps upgrade Party • Third-party APIs can be • Consistent UI tweaked(freedom of creative Develo services) • Consistent architecture pers • App compatibility issues • Quality of apps at the iTunes App Store is far better arise from missing API compared to the Android components or died/altered Market APIS
- 16. Pros & Cons Android iOS • Freedom of SW • Proprietary to Apple customization for UI layer and middle layer • Apple automatically pushes Device uniform OTA OS upgrades • Complex OS version OEMs upgrade for preloaded apps • Realization of Apple’s consistent system of device vendors and architecture carriers
- 19. To be an iOS Developer • Development is FREE • Developer Enrollment(Appstore Uploading) • Individual Developer-99.99$/yr • Company-99.99$/yr • Enterprise-299.99$/yr • make in-house application for internal deployment
- 20. Developer Enrollment • Unlimited number of apps on Appstore • review process before distribution • 7:3 profit share • monthly financial report and payment • iAd network • FREE apps can make a revenue
- 21. iOS Dev Center
- 22. And more • Mac Developer program • Small market but also has an opportunity • Same Development tool and programming language and similar frameworks with iOS • Safari Developer program
- 23. Community
- 24. Prerequisites • Mac OS • iOS is based on Mac OS kernel(it’s small unix machine) • Objective-C • High Level Object Oriented Language • Smalltalk style messaging to C language
- 25. Smalltalk? • Appeared in 1972 • High level Object- Oriented Language publicly available at 1980s • Influenced on Objective- C, Python, Ruby and many other OOP languages
- 26. OS X • Latest Released Version is Lion(OS X.7) • iOS shares the core Darwin code and many frameworks with OS X • Darwin is Open source POSIX-compliant OS • Many parts of OS X and iOS is open source
- 27. OS X • Released from 2001 • Formerly named as “Mac OS X” • POSIX-compatible(Unix like OS) • APIs are based on NextStep OS API
- 29. Xcode • Developing Software for Mac OS and iOS • Provides Compiler, Editor, Interface Builder, Debugger, Performance Tool • Supports C, C++, Objective-C, Objective-C ++, Java, AppleScript, Python, Ruby(and supports many third party compiler) • Available on Mac App Store(FREE)
- 30. Xcode
- 31. Xcode
- 33. UI design on iOS • Interface design is very easy and supports powerful tools(Drag & Drop UI Design) • Automatic Code Generation on UI component • Supports consistent UI design • Also supports custom view-subclass of standard view object
- 34. Performance tool Memory leak detection and code performance check (do not provide Garbage memory collection)
- 35. Device Organizer Add new device for development & easy distribution
- 36. App Life Cycle
- 39. Objective-C • Object-Oriented programming language that add Smalltalk-style messaging • Thin layer on top of C • compatible with C program • Very simple language • Single inheritance • Dynamic runtime typing(majority of its type checking is at run-time), loosely typed language
- 41. header file
- 43. Supported Libraries • Multimedia • Audio,Video frameworks supports many audio/video filers too • LBS • Mapkit, CoreLocation framework • Game and Network • Game Center, GameKit, CoreBluetooth framework, GL Kit
- 44. Supported Libraries • Ad • iAd framework • SNS • AddressBook, AddressBookUI framework • and much more
- 45. 3rd Party Libraries • Game • Cocos2d, Unity 3D, Corona SDK • AR • Wikitude AR, Layar Player SDK, ARKit,... • QR code, barcode API, and much more • Libraries based on C/Obj-C and Cocoa libraries are allowed
- 46. Supporting Sensors • 3-axis accelerometer, gyroscope, digital compass, GPS • Camera, Microphone • Apple provides framework for all these sensors
- 49. Good Reference Huge number of video tutorials are supported(FREE)
- 51. App marketing
- 52. Gold Rush
- 53. Facts • More than 100+ apps and 700+ apps are published on Apple App Store for a DAY • There are already more than 580,000 apps on App Store
- 54. Facts
- 55. Instagram • Founded at Oct. 2010 • Photo sharing program • take a photo, digital filter, share it on Social Networking service • 30 million accounts in April 2012 • April 9, 2012, Facebook acquired the company for $1 billion in cash and stock(13 employee)
- 56. App Pricing • You can choose appropriate price tier for your app • You can make a discount event during some period(Black Friday Sale, Easter Sale,...) • Or FREE apps for marketing
- 57. App store price tier ...
- 58. App marketing • Understand Your App’s Unique Value and Message IT • Deliver Your Message to your Targeted Audience • Price Your App Effectively • Implement a Brief Marketing Plan
- 59. Meta Data
- 60. Meta Data
- 61. Meta Data(Localization) Korean Description
- 63. App promotion • Ask a review about your app http://maniacdev.com/2011/08/ios-app-review-sites/
- 64. App promotion
- 65. In App Purchase • allows customers to purchase upgrades, new content, and complementary features directly within your app • without having to go back to the App Store • simplifying and shortening the path to purchase, you’re more likely to keep your customer interested
- 67. Mobile Ad
- 68. iAd • iAd • Apple provides mobile advertising platform • Provides interactive advertising service • Apple retains 30% of the revenue, 70% for developers • Free apps can make revenues
- 69. Mobile Ad • eCPM(Click Per Mille) • (Total Earning/Impression)*1000 • great performance measure for ad units • iAd eCPM depends on its Click Through Rate(CTR)
- 70. iAd eCPM CTR: Click Through Rate, Higher CTR makes high eCPM
- 72. Admob • Admob(Advertising on mobile) is founded in 2006. • 2009 google acquired Admob • Supports Android OS, iOS, webOS, Flash Lite, WP 7 mobile platforms
- 73. Admob • House Ad is available • lower eCPM comparing to iAd
- 74. eCPM • Coke Shake!- iAd • Coke Shake!- Admob
- 75. Mobile Ad adRequest iAd Response
- 76. Mobile Ad adRequest iAd failToReceiveAd adRequest Response Admob
- 78. Conclusions • Mobile app market is the fastest growing marketing • Android and iOS market will be a main app market • Many ways to make a revenue(Own Business Model) • In App Purchase and Mobile Ads are also very good target
- 79. Video
- 80. Questions?