Podcast Marketing Master Class - Ronsley Vaz, Amplify
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What if you could create a platform that allows your leads to qualify themselves? What if you could build trust, prove value and affirm authority by creating a piece of audio that you can repurpose all your marketing from? This is the Podcast Marketing MasterClass and in this session you will learn how to be creative with your podcast while attracting the right clients to your business.
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Podcast Marketing Master Class - Ronsley Vaz, Amplify
- 1. Ronsley Vazronsley@amplifyagency.media CHIEF EXECUTIVE OFFICER AMPLIFY SYDNEY, AUSTRALIA ~ AUGUST 22 - 23, 2018 DIGIMARCONAUSTRALIA.COM | #DigiMarConAustralia DIGIMARCONNEWZEALAND.CO.NZ | #DigiMarConNZ Podcast Marketing Master Class MASTERCLASS
- 3. Why Audio Stats, Studies & Slides Audience Builder 2.0 Podcast concept ROI
- 4. ★ the world’s first audio marketing agency ★ the Southern Hemisphere’s first podcasting conference ★ Australia’s first agency to partner with Amazon Australia ★ podcast audience of 8,000 - 12,000 per day ★ published book on the framework to create marketable audio
- 5. Deep Easy Shallow Hard BUY MY STUFF VIDEOS BILLBOARDS RADIO ADS BOOK AUDIOBOOK BRANDING VIDEOS INSTAGRAM IMAGES STORIES TWEETS AUDIO AMPLIFIED AUDIO the effort accelerates business growth the message creates renewable assets
- 6. Before 2018 15 million Amazon Echos shipped … projected to hit 244 million by 2022 Earcon is to the ear as an icon is to the eye 3D audio - Binaural headsets by Sennheiser Interactive audio … like Fedex’s interactive SoundTrack Audio based Experiential Brand Activations - Search Nike VaporScape Electric vehicle engine synthesis - Electric vehicles grew 641% from 2013-2016 Audio Renaissance - Consumption stats mean GE, NASA, Tinder, McDonalds, MasterCard are podcasting Retail audio environments … music keeps customers for longer Playlist marketing … streaming audio accounts for 41% of music consumption (2017) CK, Reebok, Bacardi, Volvo are advertising on Spotify Ad Studio
- 7. Around 67 million people listen to podcasts each month 85% of people who start a podcast listen to all of it Podcast advertising was up 85% from 2016 to 2017
- 16. Loud Clear Weak Vague WASTED the effort has no ROI the message is ignored HOPEFUL the effort is expensive the message is annoying CONSTRAINED the effort can’t scale the message doesn’t develop trust EFFECTIVE the effort returns on investment the message builds trust AMPLIFIED the effort accelerates business growth the message creates renewable assets
- 17. • Number of blog posts written per day: 59.3 million • 300 hours of video are uploaded to YouTube every minute • Podcasts with only 7 or less episodes: 93% • Authors with books in their garage: A LOT • Do you know how many abandoned blogs, video & audio channels are there?
- 18. it is really about digital marketing
- 19. KNOW LIKE TRUST INTRODUCTION FIRST DATE DATING PERIOD A RELATIONSHIP BUY ATTENTION ENGAGEMENT SALES A CLIENT when does someone… visitor subscriber prospect client/customer/member
- 20. KNOW LIKE TRUST INTRODUCTION FIRST DATE DATING PERIOD A RELATIONSHIP BUY ATTENTION ENGAGEMENT SALES A CLIENT when does someone… visitor subscriber prospect client/customer/ member public loyalist
- 21. KNOW LIKE TRUST INTRODUCTION FIRST DATE DATING PERIOD A RELATIONSHIP BUY ATTENTION ENGAGEMENT SALES A CLIENT If you solve a headache visitor subscriber prospect client/customer/ member public loyalist If you remove an obstacle If you address an aspiration If you help pursue a desire
- 27. KNOW LIKE TRUST INTRODUCTION FIRST DATE DATING PERIOD A RELATIONSHIP BUY ATTENTION ENGAGEMENT SALES A CLIENT If you solve a headache visitor subscriber prospect client/customer/ member public loyalist If you remove an obstacle If you address an aspiration If you help pursue a desire Automate this 1. Your people are on their own timeline 2. You create once - use many times 3. Conversions happen in conversations 4. You develop TRUST 5. You prove VALUE 6. You help them qualify themselves 7. They don’t feel pressure 8. They know how awesome you are
- 30. Familiarity with the term “podcasting” has grown from 72% to 78% in Australia. This represents twice the year-over-year increase that the US saw in 2017, and shows that podcasts are more widely known in Australia than in the US 13% percent of Australians have listened to a podcast in the last week, up from 10% in 2017. More Americans know what a podcast is than know who the Vice President is. When it comes to smart speaker ownership, 5% of Australians own them, compared to 17% of Americans and 8% of Canadians. 14% percent of weekly podcasts are by Australian radio stations or radio personalities. An average of 5 podcasts are listened to each week by those who are weekly podcast listeners. Australian listening audiences are growing, but they’re a few years behind US audiences.
- 35. Content as a conversion source
- 41. topic and, would love less of this… for who? because they want this… If we create a podcast that… This podcast will sound like this and the listener will be compelled this delivers ROI because And, one final thing… My Podcast Concept…
- 45. thank you :)