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Why advertising with us


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Why advertising with us

  1. 1. Online Advocate Why our Audience is the perfect match <ul><li>Housewives with Kids </li></ul><ul><li>They are not overly sophisticated in their use of digital media and when they go online to research holidays, are often faced with so many options it becomes highly confusing. </li></ul><ul><li>Net Mum </li></ul>
  2. 2. Net Mum We have created a “Net Mum” group by combining those who conform with at least 7 of the following 10: There are 1 million “Net Mum” Base: All Internet Female Users Source: GB TGI Q2 2009 <ul><li>When I need information, the first place I look is the Internet (Any agree) </li></ul><ul><li>I often refer to the Internet before making a purchase (Any Agree) </li></ul><ul><li>You have to be careful about the quality of things you buy in the Internet (Any Agree) </li></ul><ul><li>I like to go on holidays where activities are organised for me (Any Agree) </li></ul><ul><li>I would never thinking of taking a package holidays (Any Disagree) </li></ul><ul><li>Holidays taken in the UK </li></ul><ul><li>Buying holidays & travel tickets online </li></ul><ul><li>Visiting Holidays Centres </li></ul><ul><li>Love spending time with my family when on holidays </li></ul><ul><li>Likely to spend over £750 for their holidays </li></ul>Net Mum
  3. 3. 88% more likely to be classified as Net Mum Source: GB TGI 2009 Q2 Base: All Internet Female Surfers (Adults 15+)
  4. 4. Which sites they visited <ul><li>1. Index 916 </li></ul><ul><li>Index 306 </li></ul><ul><li>3. Index 173 </li></ul><ul><li>Index 170 </li></ul><ul><li>Index 107 </li></ul>Compared to the average Internet user, people who visited our site in the last 4 weeks are more likely to have visited all of these Holiday Parks websites Base: All Tiscali Surfers (Adult age 15+) Source: Comscore September 2009 – Cross Visiting Report
  5. 5. Why Advertising with Us Before the campaign we were driving 0.0014% of our visitors to Disney World Paris, whilst during the campaign this percentage rose to 0.026% representing an uplift of more than 1,857%.