Images from SPEAKER 2.0 BALI SEPTEMBER 2016

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The document provides highlights from a first retreat. It thanks everyone for participating and indicates it was enjoyable. No other key details are included in the short document.

Business

A FEW OF THE HIGHLIGHTS FROM THE FIRST RETREAT

El marketing digital se trata de implementar las herramientas del marketing tradicional pero en medios digitales. Debe ser contenido nteresante y que llame la atencion de tu audiencia meta para así generar leads y mejorar la imagen y el engagement de tus usuarios. El objetivo es que el usuario del medio electrónico deje sus datos y se convierta en cliente potencial. 4F´s: Flujo: El sitio web tiene que atraer la atención del consumidores lo suficiente, para que se genere tráfico en la red, entre más tráfco y mayor contenido de calidad en la web (ya sea por medio de redes sociales ligadas al sitio web) mayor será el número de persoas que visiten tu sitio web y hablen de él. Funcionalidad: Pagina fácil de utilizar, es decir cuánto tiempo se tarda en cargar tu sitio web, las personas pierden la atención si se tarda en cargar un tiempo mayor a los tres segundos. Tambien tiene que ver cómo este distribuido tu sitio web. Hoy en día se utiiza el scroll down para una mayor facilidad de ver los contenidos de la página web, las pestañas quedaron atras. Feedback: Saber que es lo que piensa el usuario de la página de internet, a traves de sus comentarios, es por ello que es de suma importancia tener un espacio en donde los prospectos y clientes puedan dar su opinion y dudas sobre los productos que se ofrecen, es importante para construir relaciones y por ello se recomienda contestar lo más rápido posible. Fidelización. No perder la atención de ninguno de los ya usuarios. Cuidar cada una de las relaciones ya formadas con los consumidores. Content Marketing: Es crear contenido de calidad e interesante para los clientes y prospectos, esto genereará tráfico en el sitio web y por lo tanto hay una mayor porbabilidad de generar una venta.

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