“   REAL Entrepreneurs base their direction on
    purposeful innovation in response to consumer
    demand and not on the desire to make a quick



                                               ”
    buck.
 Do you want to be master of your own financial destiny?
 Do you want to be master of your own financial destiny?
 Are you willing to invest and possibly lose a large portion of your savings?
 Do you want to be master of your own financial destiny?
 Are you willing to invest and possibly lose a large portion of your savings?
 Are you prepared, if needed, to lower your standard of living until your business
    becomes profitable?
 Do you want to be master of your own financial destiny?
 Are you willing to invest and possibly lose a large portion of your savings?
 Are you prepared, if needed, to lower your standard of living until your business
    becomes profitable?
   Have your ever been involved in a business before?
 Do you want to be master of your own financial destiny?
 Are you willing to invest and possibly lose a large portion of your savings?
 Are you prepared, if needed, to lower your standard of living until your business
    becomes profitable?
   Have your ever been involved in a business before?
   Do you have the ability to conceptualize the whole of a business – and
    connect the dots?
 Do you want to be master of your own financial destiny?
 Are you willing to invest and possibly lose a large portion of your savings?
 Are you prepared, if needed, to lower your standard of living until your business
    becomes profitable?
   Have your ever been involved in a business before?
   Do you have the ability to conceptualize the whole of a business – and
    connect the dots?
   Are you imaginative, inventive and resourceful?
 Do you want to be master of your own financial destiny?
 Are you willing to invest and possibly lose a large portion of your savings?
 Are you prepared, if needed, to lower your standard of living until your business
    becomes profitable?
   Have your ever been involved in a business before?
   Do you have the ability to conceptualize the whole of a business – and
    connect the dots?
   Are you imaginative, inventive and resourceful?
   Do you constantly re evaluate and adjust your goals?
 Do you want to be master of your own financial destiny?
 Are you willing to invest and possibly lose a large portion of your savings?
 Are you prepared, if needed, to lower your standard of living until your business
    becomes profitable?
   Have your ever been involved in a business before?
   Do you have the ability to conceptualize the whole of a business – and
    connect the dots?
   Are you imaginative, inventive and resourceful?
   Do you constantly re evaluate and adjust your goals?
   Can you sell your ideas to others?
 Do you want to be master of your own financial destiny?
 Are you willing to invest and possibly lose a large portion of your savings?
 Are you prepared, if needed, to lower your standard of living until your business
    becomes profitable?
   Have your ever been involved in a business before?
   Do you have the ability to conceptualize the whole of a business – and
    connect the dots?
   Are you imaginative, inventive and resourceful?
   Do you constantly re evaluate and adjust your goals?
   Can you sell your ideas to others?
   Are you a person who never gives up?
 Do you want to be master of your own financial destiny?
 Are you willing to invest and possibly lose a large portion of your savings?
 Are you prepared, if needed, to lower your standard of living until your business
    becomes profitable?
   Have your ever been involved in a business before?
   Do you have the ability to conceptualize the whole of a business – and
    connect the dots?
   Are you imaginative, inventive and resourceful?
   Do you constantly re evaluate and adjust your goals?
   Can you sell your ideas to others?
   Are you a person who never gives up?
   Are you always looking for better ways of doing things?
 Do you want to be master of your own financial destiny?
 Are you willing to invest and possibly lose a large portion of your savings?
 Are you prepared, if needed, to lower your standard of living until your business
    becomes profitable?
   Have your ever been involved in a business before?
   Do you have the ability to conceptualize the whole of a business – and
    connect the dots?
   Are you imaginative, inventive and resourceful?
   Do you constantly re evaluate and adjust your goals?
   Can you sell your ideas to others?
   Are you a person who never gives up?
   Are you always looking for better ways of doing things?
   Can you recognize, admit to, and learn from your mistakes?
 Do you want to be master of your own financial destiny?
 Are you willing to invest and possibly lose a large portion of your savings?
 Are you prepared, if needed, to lower your standard of living until your business
    becomes profitable?
   Have your ever been involved in a business before?
   Do you have the ability to conceptualize the whole of a business – and
    connect the dots?
   Are you imaginative, inventive and resourceful?
   Do you constantly re evaluate and adjust your goals?
   Can you sell your ideas to others?
   Are you a person who never gives up?
   Are you always looking for better ways of doing things?
   Can you recognize, admit to, and learn from your mistakes?
   Are you good at making decisions?
 Do you want to be master of your own financial destiny?
 Are you willing to invest and possibly lose a large portion of your savings?
 Are you prepared, if needed, to lower your standard of living until your business
    becomes profitable?
   Have your ever been involved in a business before?
   Do you have the ability to conceptualize the whole of a business – and
    connect the dots?
   Are you imaginative, inventive and resourceful?
   Do you constantly re evaluate and adjust your goals?
   Can you sell your ideas to others?
   Are you a person who never gives up?
   Are you always looking for better ways of doing things?
   Can you recognize, admit to, and learn from your mistakes?
   Are you good at making decisions?
   Do you have a purpose, focus & direction in your life?
 Do you want to be master of your own financial destiny?
 Are you willing to invest and possibly lose a large portion of your savings?
 Are you prepared, if needed, to lower your standard of living until your business
    becomes profitable?
   Have your ever been involved in a business before?
   Do you have the ability to conceptualize the whole of a business – and
    connect the dots?
   Are you imaginative, inventive and resourceful?
   Do you constantly re evaluate and adjust your goals?
   Can you sell your ideas to others?
   Are you a person who never gives up?
   Are you always looking for better ways of doing things?
   Can you recognize, admit to, and learn from your mistakes?
   Are you good at making decisions?
   Do you have a purpose, focus & direction in your life?
   Do you have the courage to try new things or go against the grain and be
    different from other people without working too much about what they think?
 Do you want to be master of your own financial destiny?
 Are you willing to invest and possibly lose a large portion of your savings?
 Are you prepared, if needed, to lower your standard of living until your business
    becomes profitable?
   Have your ever been involved in a business before?
   Do you have the ability to conceptualize the whole of a business – and
    connect the dots?
   Are you imaginative, inventive and resourceful?
   Do you constantly re evaluate and adjust your goals?
   Can you sell your ideas to others?
   Are you a person who never gives up?
   Are you always looking for better ways of doing things?
   Can you recognize, admit to, and learn from your mistakes?
   Are you good at making decisions?
   Do you have a purpose, focus & direction in your life?
   Do you have the courage to try new things or go against the grain and be
    different from other people without working too much about what they think?
   Do you like make things happen instead of waiting for things o happen?
 Do you want to be master of your own financial destiny?
 Are you willing to invest and possibly lose a large portion of your savings?
 Are you prepared, if needed, to lower your standard of living until your business
    becomes profitable?
   Have your ever been involved in a business before?
   Do you have the ability to conceptualize the whole of a business – and
    connect the dots?
   Are you imaginative, inventive and resourceful?
   Do you constantly re evaluate and adjust your goals?
   Can you sell your ideas to others?
   Are you a person who never gives up?
   Are you always looking for better ways of doing things?
   Can you recognize, admit to, and learn from your mistakes?
   Are you good at making decisions?
   Do you have a purpose, focus & direction in your life?
   Do you have the courage to try new things or go against the grain and be
    different from other people without working too much about what they think?
   Do you like make things happen instead of waiting for things o happen?
   Does pressure feed you rather than get to you?
 Do you want to be master of your own financial destiny?
 Are you willing to invest and possibly lose a large portion of your savings?
 Are you prepared, if needed, to lower your standard of living until your business
    becomes profitable?
   Have your ever been involved in a business before?
   Do you have the ability to conceptualize the whole of a business – and
    connect the dots?
   Are you imaginative, inventive and resourceful?
   Do you constantly re evaluate and adjust your goals?
   Can you sell your ideas to others?
   Are you a person who never gives up?
   Are you always looking for better ways of doing things?
   Can you recognize, admit to, and learn from your mistakes?
   Are you good at making decisions?
   Do you have a purpose, focus & direction in your life?
   Do you have the courage to try new things or go against the grain and be
    different from other people without working too much about what they think?
   Do you like make things happen instead of waiting for things o happen?
   Does pressure feed you rather than get to you?
   Do you look forward to a good Challenge?
Reasons for Success



 Being at the right place at the right time

 Adaptive to change

 Good people will follow a visionary and a
  leader

 Customers will show loyalty when treated
  properly and shown the value proposition

 Capital will follow the management team that
  can demonstrate the ability to focus on their
  model and produce operational excellence
Reasons for Failure



 They fail the narrative test (the story doesn’t make
  sense) or the number test (the spreadsheet doesn’t
  add up)

 They underestimated the competition and how
  their model would stand up under pressure

      Retaliation of existing competitors or entry of new competitors

      Substitute products or services

 They fail to adjust to economic, social political,
  regulatory, industry, technology, environmental or
  competitive changes.
Facts you should know!



 Most businesses fail in less than two years

 Fewer than one percent of the business plans
  submitted to VCs get funded

 Failures are planned by lack of planning
Answer First Five!



 What important customer problem can you
  solve with your Idea?

 How are you going to do it?

 How many customers are there that are willing
  to buy from you?

 Why can only you provide the solution?

 How can you defend against others?
Top level issues!



 Are both market and industry attractive?

 Does the opportunity offer compelling customer
  benefits as well as sustainable advantage over
  other solutions to the customer needs?

 Can the idea deliver the results they seek and
  promise to others?
John Mullins
What’s That?



1. Market domain – macro level

2. Market domain – micro level

3. Industry domain – macro level

4. Industry domain – micro level

5. Team domain – aspirations

6. Team domain – execution capability

7. Team domain – connections or networks
Remember!



 Seven domains are not equally important

 A simple scoring sheet will not work

 Wrong combination of domains can kill a
  venture

 Sufficient strength in some domains can
  mitigate weaknesses in others – good
  opportunities can be found in not-so-attractive
  markets and industries
Market Analysis
                                       Macro Level


 Overall market – size (number of customers,
  aggregate money spent, number of usage
  occasions) (Secondary data from trade
  publications, business press)

 Where is the market on the “S curve” – is it
  nascent, growing or saturating (infer from
  historical data)

 Trends in broad categories – demographic,
  socio-cultural, economic, technological,
  regulatory
Market Analysis
                                        Micro Level


 Target segment benefits and attractiveness –
  customers buy benefits, not products or features.

 How large is the segment and how fast it is
  growing – combination of primary and
  secondary data

 Who you would like to be your FIRST customer –
  can you name him

 Clearly differentiated solution with value
  delivery unambiguously stated

 Does an entry in a segment facilitate lateral
  entry in other segments?
Industry Analysis
                                       Macro Level


 Standard Industry Classification

 Positioning is not obvious

 Michael Porter – “Competitive Strategy” -- Five
  Force Framework

 Suppliers, Buyers, Incumbents, New Entrants,
  Substitutes

 Competitive rivalry, threat of entry and
  substitutes, bargaining power of buyers and
  suppliers

 Which of these forces are favourable and
  unfavourable (SWOT analysis)
Industry Analysis
                                        Micro Level


 Sustainable competitive advantage – How long
  will your edge last ?

 IP Protection – patents, copyright, trade secrets

 Superior organizational processes that are
  difficult to replicate

 Economically viable business model –
  availability of finance for long term and
  working capital, contract enforcement and
  revenue collection cycles
Team Analysis



 Financers give as much importance to team as
  ideas.

 Accepted wisdom – Ideas come dime a dozen,
  who will execute?

 Aspirations, motivation and propensity for risk
  taking

 Ability to execute on critical success factors
  (CSFs) – unique to each industry market
  segment – better, cheaper, faster

 Connectedness up, down and across the value
  chain – ability to move from Plan A to Plan B
Venture
                    Characteristics
                     *Typology of
                       Ventures



       Heuristics                     Heuristics

                        Iterative




                                       Strategy to
                                          Exploit
Entrepreneurial                        *Research&
       Fit                                Analysis
 *Personal goals                         *Process
*Entrepreneurial       Heuristics       *Resources
   Capacity                              *Growth
Venture Typology
 Revolutionary ventures

 Niche ventures

 Ventures that are propagators of new
  technology or innovations

 Hustle ventures

 Speculative (deal) ventures
SWOT Analysis
 Strengths – identifying existing organisational
  strengths

 Weaknesses – identifying existing organisational
  weaknesses

 Opportunities – Identify existing and emerging
  market opportunities

 Threats – Identify threats to the future success of
  the business
PEST Analysis
 Political: local, national and international
  political developments – how will they affect
  the business ?

 Economic: what are the main economic issues
  – both nationally and internationally – that
  would have a bearing on the business.

 Social: Identify existing and emerging social
  trends that would have impact on the business
  and their implications for future planning

 Technological: Technological changes and
  their implications to competitive advantage.
PEST Analysis
 Political: local, national and international
  political developments – how will they affect
  the business ?

 Economic: what are the main economic issues
  – both nationally and internationally – that
  would have a bearing on the business.

 Social: Identify existing and emerging social
  trends that would have impact on the business
  and their implications for future planning

 Technological: Technological changes and
  their implications to competitive advantage.
Potter’s Five Force Model

              Determinates of Profitability
 Current
                                                   Suppliers
Competitors




                   The Company


 Potential                                        Substitute
Competitors                                       Products
                      Customers
Bob Fabio’s “WHAT”
 What messages . . . to reach

 What market(s) . . . with

 What product(s) . . . distributed through

 What channel(s) . . . against

 What competition . . . with

 What pricing and packaging . . . to deliver

 What value . . . in

 What time frame?
Bob Fabio’s “WHAT”
 What messages . . . to reach

 What market(s) . . . with

 What product(s) . . . distributed through

 What channel(s) . . . against

 What competition . . . with

 What pricing and packaging . . . to deliver

 What value . . . in

 What time frame?
Market Opportunities / Validations
 How will the product or service be priced?

 How will you reach the target customer?

 How much does it cost to acquire a customer in
  time and Money?

 How much does it cost to produce and deliver
  the product or service?

 How much does it cost to support a customer?

 How easy (expensive) is it to retain a customer?
Competition
 Who are the current competitors?

 What resources do they control and what are
  their strengths and weaknesses?

 How will they respond to our decision to enter
  the business and what can we do?

 Who else might notice and enter our market?

 Can we build barriers to competitors by forming
  alliances?
Effective Strategy Implementation Requires
In just about 12 slides



1                  2                  3                    4

      Intro             Company       Problem buy-          Your solution
                       overview and   in; Market and        and products;
    What $ you           elevator       opportunity
                          pitch;            size            with benefits
     are after
5                  6                  7                    8

      More                                                   Marketing
solution details   Technologies        Competition          and leverage
                                                               points

9                  10                 11                   12

  How you                                   Status;             Recap;
make money;        Management              Timeline;            Call-to-
 How much?            Team                 Use of funds         action
Venture Capital
                                   Early Stage Financing


 The SEED Stage – In this stage relatively small
  amounts of capital is used to prove concepts &
  finance feasibility studies.

 The START-UP Stage – In this stage funding is
  done for product development and initial
  marketing, but with no commercial sales yet
  (basically to get operations started).
Venture Capital
                                     Development Financing


 The SECOND Stage – In this stage working
  capital is used for initial growth phase, but no
  clear profitability or cash flow yet.

 The THIRD Stage – In this stage financing is done
  for major expansion for company with rapid
  sales growth, at break even or positive profit
  levels but still private company.

 The BRIDGE/PRE-PUBLIC Stage – In this stage
  Bridge financing is done so as to prepare the
  company for public offering.
Mind Your Business




                     shiftHAPPENED

Mind Your Business

  • 6.
    REAL Entrepreneurs base their direction on purposeful innovation in response to consumer demand and not on the desire to make a quick ” buck.
  • 8.
     Do youwant to be master of your own financial destiny?
  • 9.
     Do youwant to be master of your own financial destiny?  Are you willing to invest and possibly lose a large portion of your savings?
  • 10.
     Do youwant to be master of your own financial destiny?  Are you willing to invest and possibly lose a large portion of your savings?  Are you prepared, if needed, to lower your standard of living until your business becomes profitable?
  • 11.
     Do youwant to be master of your own financial destiny?  Are you willing to invest and possibly lose a large portion of your savings?  Are you prepared, if needed, to lower your standard of living until your business becomes profitable?  Have your ever been involved in a business before?
  • 12.
     Do youwant to be master of your own financial destiny?  Are you willing to invest and possibly lose a large portion of your savings?  Are you prepared, if needed, to lower your standard of living until your business becomes profitable?  Have your ever been involved in a business before?  Do you have the ability to conceptualize the whole of a business – and connect the dots?
  • 13.
     Do youwant to be master of your own financial destiny?  Are you willing to invest and possibly lose a large portion of your savings?  Are you prepared, if needed, to lower your standard of living until your business becomes profitable?  Have your ever been involved in a business before?  Do you have the ability to conceptualize the whole of a business – and connect the dots?  Are you imaginative, inventive and resourceful?
  • 14.
     Do youwant to be master of your own financial destiny?  Are you willing to invest and possibly lose a large portion of your savings?  Are you prepared, if needed, to lower your standard of living until your business becomes profitable?  Have your ever been involved in a business before?  Do you have the ability to conceptualize the whole of a business – and connect the dots?  Are you imaginative, inventive and resourceful?  Do you constantly re evaluate and adjust your goals?
  • 15.
     Do youwant to be master of your own financial destiny?  Are you willing to invest and possibly lose a large portion of your savings?  Are you prepared, if needed, to lower your standard of living until your business becomes profitable?  Have your ever been involved in a business before?  Do you have the ability to conceptualize the whole of a business – and connect the dots?  Are you imaginative, inventive and resourceful?  Do you constantly re evaluate and adjust your goals?  Can you sell your ideas to others?
  • 16.
     Do youwant to be master of your own financial destiny?  Are you willing to invest and possibly lose a large portion of your savings?  Are you prepared, if needed, to lower your standard of living until your business becomes profitable?  Have your ever been involved in a business before?  Do you have the ability to conceptualize the whole of a business – and connect the dots?  Are you imaginative, inventive and resourceful?  Do you constantly re evaluate and adjust your goals?  Can you sell your ideas to others?  Are you a person who never gives up?
  • 17.
     Do youwant to be master of your own financial destiny?  Are you willing to invest and possibly lose a large portion of your savings?  Are you prepared, if needed, to lower your standard of living until your business becomes profitable?  Have your ever been involved in a business before?  Do you have the ability to conceptualize the whole of a business – and connect the dots?  Are you imaginative, inventive and resourceful?  Do you constantly re evaluate and adjust your goals?  Can you sell your ideas to others?  Are you a person who never gives up?  Are you always looking for better ways of doing things?
  • 18.
     Do youwant to be master of your own financial destiny?  Are you willing to invest and possibly lose a large portion of your savings?  Are you prepared, if needed, to lower your standard of living until your business becomes profitable?  Have your ever been involved in a business before?  Do you have the ability to conceptualize the whole of a business – and connect the dots?  Are you imaginative, inventive and resourceful?  Do you constantly re evaluate and adjust your goals?  Can you sell your ideas to others?  Are you a person who never gives up?  Are you always looking for better ways of doing things?  Can you recognize, admit to, and learn from your mistakes?
  • 19.
     Do youwant to be master of your own financial destiny?  Are you willing to invest and possibly lose a large portion of your savings?  Are you prepared, if needed, to lower your standard of living until your business becomes profitable?  Have your ever been involved in a business before?  Do you have the ability to conceptualize the whole of a business – and connect the dots?  Are you imaginative, inventive and resourceful?  Do you constantly re evaluate and adjust your goals?  Can you sell your ideas to others?  Are you a person who never gives up?  Are you always looking for better ways of doing things?  Can you recognize, admit to, and learn from your mistakes?  Are you good at making decisions?
  • 20.
     Do youwant to be master of your own financial destiny?  Are you willing to invest and possibly lose a large portion of your savings?  Are you prepared, if needed, to lower your standard of living until your business becomes profitable?  Have your ever been involved in a business before?  Do you have the ability to conceptualize the whole of a business – and connect the dots?  Are you imaginative, inventive and resourceful?  Do you constantly re evaluate and adjust your goals?  Can you sell your ideas to others?  Are you a person who never gives up?  Are you always looking for better ways of doing things?  Can you recognize, admit to, and learn from your mistakes?  Are you good at making decisions?  Do you have a purpose, focus & direction in your life?
  • 21.
     Do youwant to be master of your own financial destiny?  Are you willing to invest and possibly lose a large portion of your savings?  Are you prepared, if needed, to lower your standard of living until your business becomes profitable?  Have your ever been involved in a business before?  Do you have the ability to conceptualize the whole of a business – and connect the dots?  Are you imaginative, inventive and resourceful?  Do you constantly re evaluate and adjust your goals?  Can you sell your ideas to others?  Are you a person who never gives up?  Are you always looking for better ways of doing things?  Can you recognize, admit to, and learn from your mistakes?  Are you good at making decisions?  Do you have a purpose, focus & direction in your life?  Do you have the courage to try new things or go against the grain and be different from other people without working too much about what they think?
  • 22.
     Do youwant to be master of your own financial destiny?  Are you willing to invest and possibly lose a large portion of your savings?  Are you prepared, if needed, to lower your standard of living until your business becomes profitable?  Have your ever been involved in a business before?  Do you have the ability to conceptualize the whole of a business – and connect the dots?  Are you imaginative, inventive and resourceful?  Do you constantly re evaluate and adjust your goals?  Can you sell your ideas to others?  Are you a person who never gives up?  Are you always looking for better ways of doing things?  Can you recognize, admit to, and learn from your mistakes?  Are you good at making decisions?  Do you have a purpose, focus & direction in your life?  Do you have the courage to try new things or go against the grain and be different from other people without working too much about what they think?  Do you like make things happen instead of waiting for things o happen?
  • 23.
     Do youwant to be master of your own financial destiny?  Are you willing to invest and possibly lose a large portion of your savings?  Are you prepared, if needed, to lower your standard of living until your business becomes profitable?  Have your ever been involved in a business before?  Do you have the ability to conceptualize the whole of a business – and connect the dots?  Are you imaginative, inventive and resourceful?  Do you constantly re evaluate and adjust your goals?  Can you sell your ideas to others?  Are you a person who never gives up?  Are you always looking for better ways of doing things?  Can you recognize, admit to, and learn from your mistakes?  Are you good at making decisions?  Do you have a purpose, focus & direction in your life?  Do you have the courage to try new things or go against the grain and be different from other people without working too much about what they think?  Do you like make things happen instead of waiting for things o happen?  Does pressure feed you rather than get to you?
  • 24.
     Do youwant to be master of your own financial destiny?  Are you willing to invest and possibly lose a large portion of your savings?  Are you prepared, if needed, to lower your standard of living until your business becomes profitable?  Have your ever been involved in a business before?  Do you have the ability to conceptualize the whole of a business – and connect the dots?  Are you imaginative, inventive and resourceful?  Do you constantly re evaluate and adjust your goals?  Can you sell your ideas to others?  Are you a person who never gives up?  Are you always looking for better ways of doing things?  Can you recognize, admit to, and learn from your mistakes?  Are you good at making decisions?  Do you have a purpose, focus & direction in your life?  Do you have the courage to try new things or go against the grain and be different from other people without working too much about what they think?  Do you like make things happen instead of waiting for things o happen?  Does pressure feed you rather than get to you?  Do you look forward to a good Challenge?
  • 27.
    Reasons for Success Being at the right place at the right time  Adaptive to change  Good people will follow a visionary and a leader  Customers will show loyalty when treated properly and shown the value proposition  Capital will follow the management team that can demonstrate the ability to focus on their model and produce operational excellence
  • 28.
    Reasons for Failure They fail the narrative test (the story doesn’t make sense) or the number test (the spreadsheet doesn’t add up)  They underestimated the competition and how their model would stand up under pressure  Retaliation of existing competitors or entry of new competitors  Substitute products or services  They fail to adjust to economic, social political, regulatory, industry, technology, environmental or competitive changes.
  • 31.
    Facts you shouldknow!  Most businesses fail in less than two years  Fewer than one percent of the business plans submitted to VCs get funded  Failures are planned by lack of planning
  • 33.
    Answer First Five! What important customer problem can you solve with your Idea?  How are you going to do it?  How many customers are there that are willing to buy from you?  Why can only you provide the solution?  How can you defend against others?
  • 34.
    Top level issues! Are both market and industry attractive?  Does the opportunity offer compelling customer benefits as well as sustainable advantage over other solutions to the customer needs?  Can the idea deliver the results they seek and promise to others?
  • 35.
  • 37.
    What’s That? 1. Marketdomain – macro level 2. Market domain – micro level 3. Industry domain – macro level 4. Industry domain – micro level 5. Team domain – aspirations 6. Team domain – execution capability 7. Team domain – connections or networks
  • 38.
    Remember!  Seven domainsare not equally important  A simple scoring sheet will not work  Wrong combination of domains can kill a venture  Sufficient strength in some domains can mitigate weaknesses in others – good opportunities can be found in not-so-attractive markets and industries
  • 39.
    Market Analysis Macro Level  Overall market – size (number of customers, aggregate money spent, number of usage occasions) (Secondary data from trade publications, business press)  Where is the market on the “S curve” – is it nascent, growing or saturating (infer from historical data)  Trends in broad categories – demographic, socio-cultural, economic, technological, regulatory
  • 40.
    Market Analysis Micro Level  Target segment benefits and attractiveness – customers buy benefits, not products or features.  How large is the segment and how fast it is growing – combination of primary and secondary data  Who you would like to be your FIRST customer – can you name him  Clearly differentiated solution with value delivery unambiguously stated  Does an entry in a segment facilitate lateral entry in other segments?
  • 41.
    Industry Analysis Macro Level  Standard Industry Classification  Positioning is not obvious  Michael Porter – “Competitive Strategy” -- Five Force Framework  Suppliers, Buyers, Incumbents, New Entrants, Substitutes  Competitive rivalry, threat of entry and substitutes, bargaining power of buyers and suppliers  Which of these forces are favourable and unfavourable (SWOT analysis)
  • 42.
    Industry Analysis Micro Level  Sustainable competitive advantage – How long will your edge last ?  IP Protection – patents, copyright, trade secrets  Superior organizational processes that are difficult to replicate  Economically viable business model – availability of finance for long term and working capital, contract enforcement and revenue collection cycles
  • 43.
    Team Analysis  Financersgive as much importance to team as ideas.  Accepted wisdom – Ideas come dime a dozen, who will execute?  Aspirations, motivation and propensity for risk taking  Ability to execute on critical success factors (CSFs) – unique to each industry market segment – better, cheaper, faster  Connectedness up, down and across the value chain – ability to move from Plan A to Plan B
  • 46.
    Venture Characteristics *Typology of Ventures Heuristics Heuristics Iterative Strategy to Exploit Entrepreneurial *Research& Fit Analysis *Personal goals *Process *Entrepreneurial Heuristics *Resources Capacity *Growth
  • 47.
    Venture Typology  Revolutionaryventures  Niche ventures  Ventures that are propagators of new technology or innovations  Hustle ventures  Speculative (deal) ventures
  • 48.
    SWOT Analysis  Strengths– identifying existing organisational strengths  Weaknesses – identifying existing organisational weaknesses  Opportunities – Identify existing and emerging market opportunities  Threats – Identify threats to the future success of the business
  • 49.
    PEST Analysis  Political:local, national and international political developments – how will they affect the business ?  Economic: what are the main economic issues – both nationally and internationally – that would have a bearing on the business.  Social: Identify existing and emerging social trends that would have impact on the business and their implications for future planning  Technological: Technological changes and their implications to competitive advantage.
  • 50.
    PEST Analysis  Political:local, national and international political developments – how will they affect the business ?  Economic: what are the main economic issues – both nationally and internationally – that would have a bearing on the business.  Social: Identify existing and emerging social trends that would have impact on the business and their implications for future planning  Technological: Technological changes and their implications to competitive advantage.
  • 51.
    Potter’s Five ForceModel Determinates of Profitability Current Suppliers Competitors The Company Potential Substitute Competitors Products Customers
  • 52.
    Bob Fabio’s “WHAT” What messages . . . to reach  What market(s) . . . with  What product(s) . . . distributed through  What channel(s) . . . against  What competition . . . with  What pricing and packaging . . . to deliver  What value . . . in  What time frame?
  • 53.
    Bob Fabio’s “WHAT” What messages . . . to reach  What market(s) . . . with  What product(s) . . . distributed through  What channel(s) . . . against  What competition . . . with  What pricing and packaging . . . to deliver  What value . . . in  What time frame?
  • 54.
    Market Opportunities /Validations  How will the product or service be priced?  How will you reach the target customer?  How much does it cost to acquire a customer in time and Money?  How much does it cost to produce and deliver the product or service?  How much does it cost to support a customer?  How easy (expensive) is it to retain a customer?
  • 55.
    Competition  Who arethe current competitors?  What resources do they control and what are their strengths and weaknesses?  How will they respond to our decision to enter the business and what can we do?  Who else might notice and enter our market?  Can we build barriers to competitors by forming alliances?
  • 56.
  • 59.
    In just about12 slides 1 2 3 4 Intro Company Problem buy- Your solution overview and in; Market and and products; What $ you elevator opportunity pitch; size with benefits are after 5 6 7 8 More Marketing solution details Technologies Competition and leverage points 9 10 11 12 How you Status; Recap; make money; Management Timeline; Call-to- How much? Team Use of funds action
  • 60.
    Venture Capital Early Stage Financing  The SEED Stage – In this stage relatively small amounts of capital is used to prove concepts & finance feasibility studies.  The START-UP Stage – In this stage funding is done for product development and initial marketing, but with no commercial sales yet (basically to get operations started).
  • 61.
    Venture Capital Development Financing  The SECOND Stage – In this stage working capital is used for initial growth phase, but no clear profitability or cash flow yet.  The THIRD Stage – In this stage financing is done for major expansion for company with rapid sales growth, at break even or positive profit levels but still private company.  The BRIDGE/PRE-PUBLIC Stage – In this stage Bridge financing is done so as to prepare the company for public offering.
  • 64.
    Mind Your Business shiftHAPPENED