Platform Presentation to Capstone Agency on Social/New Media
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The document discusses the importance of social media in professional fields. It defines social media as online tools based on user participation and user-generated content. Social media provides benefits for both consumers and producers by allowing them to interact, share information, and reach broader audiences. For businesses, social media allows them to better understand customers, track perceptions, and add new professional tools. It also discusses how social media has changed public relations practices by enabling more direct interaction with the public and real-time feedback.
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This document defines and discusses social media. It defines social media as online tools based on user participation and user-generated content. It categorizes social media tools and discusses why they are used by both consumers and producers. It outlines benefits of social media for businesses in understanding customers and communities. The document also discusses how social media allows for specialized tools to sort information and connect with users.
Web 2.0 Anatomy of A.Brand
Want to be able to critically assess brand development and appreciate the involvement of consumer generated content? Look no further then here.
Social Media for Family Physician Advocacy and Recruitment
This is a presentation that I gave to the Florida Academy of Family Physicians in Jacksonville, Florida on October 24, 2009. The content is a general introduction to social media theory, with an emphasis on how the elements of community, authenticity, family and intimacy found in social media directly correlate to family physicians. Additionally, FAFP has been engaging younger doctors through their Facebook page and are looking to take this to the next level.
Obama 2.0 KUDOS: Speakers notes
The document summarizes a presentation about lessons learned from Barack Obama's successful use of social media in his 2008 presidential campaign. It discusses how Obama and other Democrats had built on prior uses of social media in political campaigns. A key strategy Obama employed was creating his own social media platform, MyBarackObama.com, which encouraged supporter engagement and organization. The document analyzes MyBarackObama.com using the KUDOS framework to understand how it provided useful, desirable, open, and shareable content for both supporters and the campaign.
Social Media and Higher Education
Social media can positively impact higher education in several ways:
1) It allows for information gathering about how a university is portrayed and what competitors are doing.
2) It provides a platform to share and promote student work, broadcast events, and connect students, faculty and alumni.
3) Leading universities are using social media effectively on platforms like Facebook, Twitter, YouTube and blogs to engage students and share information.
Social Media 2009 - Pummill Marketing
This is a presentation I put together on social media in January of 2009. I found it recently and was surprised that a lot of the concepts and strategies still hold true today. The content is old, but it's interesting and even somewhat funny to see what was going on with social media almost five years ago. The landscape has changed dramatically in a very short period of time.
Technique: Notes
Tessa Johnson analyzed various marketing methods used by successful brands. She created a comprehensive list of marketing channels including online video/text/photography, print materials, environmental advertising, merchandise, other media, and maintaining a strong brand identity like (RED). The Obama presidential campaign effectively used social media platforms to build a cohesive brand and facilitate self-organization among supporters. Red Bull engages customers through creative contests and scavenger hunts that advertise the brand through non-traditional methods and fuel ongoing customer dialogue.
Connect Your Own Dots: Social Media Integration as a Best Practice
This session focuses on social media as a tool within your marketing and communications toolbox. Your audiences experience your brand and hear from you through an ever growing list of social media channels; but you can’t expect them to connect the dots. Instead, you need to develop a plan that will allow you to stay on message across multiple digital channels like social media aggregators, websites, editorial calendars, and social media campaigns. Remember, a social media strategy isolated from your broader communications/marketing strategy is a risk. We'll talk about specific suggestions and demonstrate best practices through case studies from educational institutions.
This presentation was offered at the 2012 CASE Annual Confer
How Nonprofits Should Adapt Their Social Media Strategy in 2020
Live webinar: How Nonprofits Should Adapt Their Social Media Strategy in 2020!
In this free online training, you will learn:
⚡️ The key changes in the current social media landscape that affect nonprofits;
⚡️ The three seismic shifts affecting donor behavior and preferences;
⚡️ How to make sense of the recent changes to Facebook's business model - and what to do about them;
⚡️ Tools and apps for social media management and content creation.
I'll also be taking questions and giving you more details about Social Media for Social Good Academy - my brand new online training program for nonprofit social media managers!
Using Social Media to Engage Your Audiences
1. Corey McPherson Nash discussed using social media to engage audiences by first understanding who the target audiences are and what goals and strategies will be used.
2. They recommend having authentic conversations to strengthen current audiences and engage new ones by providing remarkable content for people to discuss.
3. Organizations should monitor social media to understand their brand perception and engage with audiences by asking questions and facilitating discussions in a way that fits their culture.
Social Media Action Plan
This document discusses social media and outlines a social media action plan. It begins by defining social media and explaining why it matters for businesses. Social media allows for open conversations that encourage participation and connect people. It impacts brands' reputations and shifts power away from traditional media elite. The document then presents a 3 part social media action plan: 1) Listen to social media conversations to understand opinions in real time, 2) Engage in discussions to provide customer service and source ideas, and 3) Influence conversations by expanding touchpoints and measuring campaigns to stimulate recommendations. Continuous learning is important to leverage social media effectively.
Social media
This document provides an overview of the history and development of social media. It discusses how communication methods have evolved from verbal communication to printed materials, radio, television, and the internet. Early social media included message boards and chat rooms, while modern social media began with MySpace, Facebook, YouTube, and Twitter. The document outlines some pros and cons of social media, how brands can use social media for marketing, and provides examples of successful social media campaigns in Australia and Sri Lanka. It also introduces popular social platforms like Twitter, LinkedIn, and Foursquare, and discusses OpenArc's approach to social media marketing.
SMX East Everyone is Wrong about Influence. Except Your Customers.
What is influence? For a decade, Malcom Gladwell’s "The Tipping Point" has served as a touchstone for those who believe that influence resides in the hands of a select few. Not so, says a new generation of marketers. They believe that thanks to the democratizing power of the internet, anyone can be an Influential. Both camps are wrong. True influence flows from drawing together people with shared interests. This session focuses on the process of identifying areas of relevancy among your customers and prospects, building community, and allowing others to amplify your influence as you meet their needs.
Social media action plan (2010 update)
This document discusses social media and outlines a social media action plan. It begins by defining social media and explaining why it matters for organizations. Social media allows for open conversations that encourage participation and connect people. It impacts brands' reputations and allows consumers to have a voice. The document then presents a 3 part social media action plan: listen, engage, and influence. It provides examples of how to listen to social media conversations, engage with audiences, and measure campaigns to influence perceptions through word-of-mouth recommendations. The goal is to understand social media discussions to act on insights and stimulate positive conversations about products and brands.
Jatin
Mark Zuckerberg is the founder, CEO, and president of Facebook. He created Facebook in 2004 while attending Harvard University as a way for students to connect. Facebook has since expanded globally and now has over 330 million active users. It allows people to share updates, photos, videos, and connect with friends and family online. Though successful, some improvements could include limiting public profile information and simplifying profile page designs.
Developing a social media communications strategy - Melcrum Social Media Conf...
The document outlines strategies for developing an effective social media communications plan for an organization. It discusses evaluating different social media platforms, setting goals and guidelines, gaining stakeholder support, and providing tools and training to help employees adopt social media. Case studies from companies like McDonald's, Intel, and BT demonstrate how social media can strengthen internal communications and engage employees.
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The Power of Social Networks as Storytelling Media
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PR(Evolution) Session Two Breakdown Of Social Media
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SMX East Everyone is Wrong about Influence. Except Your Customers.
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Platform Presentation to Capstone Agency on Social/New Media
- 1. Platform Online Magazine The Importance of Social Media in Professional Fields ®Jessica Ayers | Jacob Summers | Molly McPherson
- 2. INTRODUCTION ®Jessica Ayers | Jacob Summers | Molly McPherson
- 26. Motrin Moms Protest against Motrin ad began with a single “tweet” and escalated into a full scale online riot within hours as Motrin account executives enjoyed their weekend Jessica Ayers | Jacob Summers | Molly McPherson
- 27. www.globeandmail.com www.twitter.com/jessicagottlieb Twitter Feed Jessica Ayers | Jacob Summers | Molly McPherson Motrin Moms
- 28. Embarrassing Apologies Jessica Ayers | Jacob Summers | Molly McPherson
- 30. Barack Obama Jessica Ayers | Jacob Summers | Molly McPherson
- 31. Barack Obama Jessica Ayers | Jacob Summers | Molly McPherson
- 32. Pepsi “ Today, I received three separate shipments, about 20 minutes apart delivered by courier service. I got two cases with empty cans showing off previous Pepsi logos and designs, and then finally I got a case with six full Pepsi cans showing the new design. Pepsi wanted me to know that they were doing something with their branding and their entire approach over the coming years. They even sent me a DVD to show me some history.” “ What’s interesting to me is that they reached out to me as one of 25 people to get this news. They presumed (correctly) that I’d blog about it. They figured I’d say something one way or the other.” Jessica Ayers | Jacob Summers | Molly McPherson Pepsi
- 33. Nike Jessica Ayers | Jacob Summers | Molly McPherson
- 34. Others Jessica Ayers | Jacob Summers | Molly McPherson
- 41. Thank You. ®Jessica Ayers | Jacob Summers | Molly McPherson