PR(Evolution) Session Two Breakdown Of Social Media
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This document defines and discusses social media. It defines social media as online tools based on user participation and user-generated content. These tools fall into categories like social networking, bookmarking, notifications, and gaming. The document discusses why social media is used by both consumers and producers, and how businesses can benefit from understanding audiences and customizing tools. It also outlines divisions of closed, semi-open, and open social media tools.
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