The document discusses the importance of social media marketing. It notes that 1 in 3 media minutes are now spent on mobile devices. There is a symbiotic relationship between customers, media industries, and companies as customers use media for entertainment and information while media industries rely on audiences to sell ads and products to. The document provides examples of how to use major social media platforms like Facebook, Instagram, Twitter, Snapchat and YouTube for marketing purposes. It emphasizes that most potential customers are active on social media, so brands should have a presence across different networks to engage customers and shape online discussions.

1. SOCIAL MEDIA
MARKETING
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By Linnea Jonsson

2. "TODAY,
1 IN 3 MEDIA MINUTES
IS MOBILE" (2)
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3. THERE IS A
MEDIA
SYMBIOSIS
BETWEEN
CUSTOMERS
AND
COMPANIES
INDIVIDUALS NEED
MEDIA FOR NEWS/
ENTERTAINMENT/
INFORMATION/
DIVERSION
MEDIA INDUSTRIES
NEED AUDIENCES
THEY CAN SELL
PRODUCTS TO,
AND/OR DELIVER
TO ADVERTISERS
(3)
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4. "SOCIAL MEDIA
PLATFORMS ENABLE YOU
TO ENGAGE WITH YOUR
CUSTOMERS IN REAL TIME
AND FIND OUT WHAT THEY
WANT, THINK OR FEEL ANY
GIVEN TIME" (1)
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5. Designed by Freepik
"SOCIAL RELATIONSHIP
MARKETING DELIVERS UPLIFT
IN BRAND RECALL" (4)

6. "92% OF MARKETERS IN 2014
CLAIMED THAT SOCIAL MEDIA
MARKETING WAS IMPORTANT FOR
THEIR BUSINESS, WITH 80%
INDICATING THEIR EFFORTS
INCREASED TRAFFIC TO THEIR
WEBSITES" (5)
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7. "WHEN NOTHING IS
OCCUPYING MY
ATTENTION, THE FIRST
THING I DO IS REACH
FOR MY PHONE"
ANSWERED 77% OF
PEOPLE IN THE AGE
18-24 YEARS IN A
SURVEY (6)
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8. AS PEOPLE SPEND MORE TIME ON THE
INTERNET, MANAGING REPUTATION ON
SOCIAL MEDIA BECOMES INCREASINGLY
IMPORTANT FOR PUBLIC RELATIONS (7)
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9. "INTERNET USERS SPEND
MOST OF THEIR TIME ON
SOCIAL NETWORKS, AND
HALF OF ALL SOCIAL
MEDIA USERS SAID THAT
AT LEAST ONCE A MONTH
THEY HAD EXPRESSED
COMPLAINTS OR
CONCERNS ABOUT
BRANDS OR SERVICES ON
SOCIAL MEDIA..."
(7)
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10. ... BY HAVING A BRAND
PRESENCE ON SOCIAL
NETWORKS IT ENABLES
BRANDS AND COMPANIES
TO POSITIVELY SHAPE
ONLINE DISCUSSION
REGARDING THEIR PRODUCT
AND REPUTATION. (8)
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11. WWW.EUSS.EDU
ONE OF SOCIAL
MEDIA'S
STRONGEST
ADVANTAGES ARE
THROUGH THE
ENDLESS AND
CREATIVE WAYS
YOU CAN REACH
THE CUSTOMERS...
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12. THROUGH SNAPCHAT
WITH OVER 100 MILLION
USERS... (9)
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13. "SNAPCHAT IS ALL ABOUT LETTING
YOUR BRAND PERSONALITY SHINE
AND RELATING TO YOUR TARGET
AUDIENCE ON A TOTALLY HUMAN
LEVEL" (9)
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14. THROUGH
INSTAGRAM
WITH OVER 300
MILLION MONTHLY
ACTIVE USERS... (10)
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15. “INSTAGRAM HELPS CREATE A VISUAL
CONNECTION BETWEEN A BRAND
AND A CONSUMER OR POTENTIAL
CUSTOMER” (10)
By: markusspiske

16. THROUGH
FACEBOOK
WITH OVER
890 MILLION
PEOPLE
SIGNING IN
A DAY (11)
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17. "CREATE
OPTIMIZED
FACEBOOK ADS
TARGETED AT
THE RIGHT
AUDIENCE" (11)
Designed By: Cuncon

18. "MOST (IF NOT ALL)
OF YOUR POTENTIAL
CUSTOMERS ARE
LIKELY A PART OF
FACEBOOK'S
MASSIVE
COMMUNITY"
(11)
By: Unsplashed

19. THROUGH
TWITTER
WITH 313
MILLION
MONTHLY
ACTIVE USERS
(12)
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20. "THE CHALLENGE
COMES WITH
FIGURING OUT HOW
TO LEVERAGE THIS
POPULAR,
140-CHARACTER
MARKETING TOOL
TO DRIVE MORE
TRAFFIC TO YOUR
WEBSITE" (13)
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21. 7 CREATIVE WAYS YOU
CAN USE TWITTER:
1. HUMANIZE THE
EXPERIENCE
2. INVOLVE YOUR
AUDIENCE
3. USE INFORMATION
WISELY
4. KNOW THE LOCAL
CROWD
5. BE TIMELY
6. REMEMBER HOLIDAYS
7. TIE INTO TOP
INFLUENCERS (13)
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22. THROUGH YOU TUBE
"WITH OVER A BILLION USERS — ALMOST
ONE-THIRD OF ALL PEOPLE ON THE
INTERNET" (14)
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23. "YOUTUBE ENCOURAGES
THE VIEWER TO
CONSTANTLY KEEP
CLICKING FROM ONE
IMAGE SOURCE TO THE
NEXT, AND WITH MANY OF
THE ADS STARTING
AUTOMATICALLY AT THE
TOP OF THE VIDEO (...) THE
TEMPTATION TO CLICK ON
THE VIDEO TO SEE WHAT
IT MIGHT OFFER IS ALMOST
OVERWHELMING" (15)
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24. SO MAKE
SURE TO USE
SOCIAL MEDIA
MARKETING
IN YOUR NEXT
MARKETING
STRATEGY!
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25. REFERENCES
(1) Coles, L. (2015). Marketing with Social Media. Milton, Qld.: J. Wiley & Sons Australia.
(2) Matrix, S. (2016). Module 1; Part 1 Course Introduction: Media Convergence. Lecture, Queen's University.
(3) Matrix, S. (2016). Module 1; Part 2 Media Use Research. Lecture, Queen's University.
(4) Matrix, S. (2016). Module 2; Part 1 Advertising Strategies. Lecture, Queen's University.
(5) DeMers, J. (2014). The Top 10 Benefits Of Social Media Marketing. Forbes.com. Retrieved 23 October 2016, from
http://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/#2a1c070a2a4d
(6) Krashinsky, S. (2015). Advertisers cash in on attention spans of digitally savvy Canadians. The Globe and Mail.
Retrieved 23 October 2016, from
http://www.theglobeandmail.com/report-on-business/industry-news/marketing/microsoft-study-looks-at-attention-s
pan-of-digitally-savvy-canadians/article24359527/
(7) Ott, L. & Theunissen, P. (2015). Reputations at risk: Engagement during social media crises. Public Relations Review,
41(1), 97-102. http://dx.doi.org/10.1016/j.pubrev.2014.10.015
(8) Facts, S. Statistics and facts about brands on social media. www.statista.com. Retrieved 23 October 2016, from
https://www.statista.com/topics/2057/brands-on-social-media/
(9) Kolowich, L. (2016). 10 of the Best Brands on Snapchat Right Now (And Why They're So Great). Blog.hubspot.com.
Retrieved 23 October 2016, from
http://blog.hubspot.com/marketing/snapchat-best-brands#sm.0001tw710tmdiev4thy2e38ujbw4h
(10) Egan, J. (2015). 14 eye-opening Instagram statistics. Prdaily.com. Retrieved 23 October 2016, from
http://www.prdaily.com/Main/Articles/14_eyeopening_Instagram_statistics_18058.aspx
(11) Sibley, A. (2015). 11 Examples of Facebook Ads That Actually Work (And Why). Blog.hubspot.com. Retrieved 23
October 2016, from
http://blog.hubspot.com/blog/tabid/6307/bid/33319/10-examples-of-facebook-ads-that-actually-work-and-why.aspx#s
m.0001tw710tmdiev4thy2e38ujbw4
(12) Twitter: number of active users 2010-2016 | Statista. (2016). Statista. Retrieved 23 October 2016, from
https://www.statista.com/statistics/282087/number-of-monthly-active-twitter-users/
(13) Bishop, E. (2014). 7 Of The Most Creative Twitter Campaigns. Adweek.com. Retrieved 23 October 2016, from
http://www.adweek.com/socialtimes/7-creative-twitter-campaigns/496376
(14) Statistics - YouTube. (2016). Youtube.com. Retrieved 23 October 2016, from
https://www.youtube.com/yt/press/statistics.html
(15) Morphy, E. (2014). YouTube Does Social Media Marketing Best. Ecommercetimes.com. Retrieved 23 October 2016,
from http://www.ecommercetimes.com/story/81003.html