Plastic surgery has become increasingly popular in the United States, with approximately 11.7 million cosmetic procedures performed in 2007. The three most common procedures for women were breast augmentation, liposuction, and eyelid surgery, while the top procedures for men were liposuction, eyelid surgery, and rhinoplasty. There has been a significant rise in both surgical and non-surgical cosmetic procedures since 1997, driven in part by the portrayal of seemingly flawless celebrities in the media which influences societal standards of beauty and pressure to achieve perfection through cosmetic enhancement.