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Planogram Assignment
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- 2. TASK Make a planogramof both Kroger & WalMart’s snack aisle then make recommendations for Kroger.
- 3. PROJECT OBJECTIVES Generate anunderstanding of product placement and pricing conventions for snack foods Gather insights to guide recommendations for increasing in- store sales conversions for snack foods
- 4. INDUSTRY OVERVIEW Revenue $35.2billion Profit Yr. Growth Phase $4.9 billion 4.2% Growth
- 5. Potato Chips 26.5% Nuts/Seeds 25.2 % TortillaChips 20.9% (IBIS World) Other Chips 18.9% Peanut Butter 4.8 % Other Snacks 3.7 % SNACKcategory composition
- 6. TOP SNACK FOODS (Sourcebakeryandsnacks.com) in the USA
- 7. KEY FACTORS Increase inPer capita disposable income + Increase in healthy eating index Stabilizing agricultural price index for industry growth + (IBIS World)
- 8. WHY PEOPLE BUYSNACKS 63% 60% 56% 59% Impulse Between meals Cravings Sales
- 9. WHO’S BUYING WHAT 59%64% 55% 35% 76%73% 70% 53%76%75%64% 53% 87%88%85% 70% 85%87%87% 70% 97%95%92%86% Potato chips Tortilla chips Popcorn Corn snack Pretzel Meat snack/Jerky No children under 18 Parents with kid(s) 5 & under Parents with kid(s) 6-11 Parents with kid(s) 12-17
- 11. Lays Lays KettleCooked Rold Gold Tostitos Doritos Ruffles Fritos Cheetos Funyuns Cape Cod Snyder’s of Hanover Utz Pringles Lays Stacey’s Great Value generic brand Smartfood Popcorn Slim Jim Jack Links Hannah’sSantitas Chester’s Munchies Magic Baken-Ets MedallionPork Skins Rudolph’s Mac’s Original Popcorn Indiana Chex Mix Popchips Kettle Brand Life Choice Gardetta’s Bugles Skinny Pop Terra Chips Food Should Taste Good Dirty TGIF Andy Capp’s Anderson Wild Oats Smart Snacks Good Health Natural Foods Riceworks Snack Factory Pretzel Balls Pretzlel Nuggets Variety Packs Duke’s World Kitchens Hillshire Farms Bridgeford Butterball Old Wisconsin Kracker Nuts shelving width: 48 inches aisle: 80 feet shelving height: 84 inches 20 shelving units in the aisle WALMART chip aisle
- 13. shelving width: 48 inches aisle: 40feet shelving height: 68 inches 10 shelving units in the aisle KROGER chip aisle Act II Quaker Popped Captain Willie’s Cracker Jack Crunch‘n MunchPringles Lays Chex Mix Simple Truth CHEEZ-IT Kroger generic brand Gardetta’s Andy Capp’s Bugles Combos Back to Nature Seapoint Farms Brad’s Raw Chips Crucha Ma Me Second Nature Glutino Sahale Snacks Annie Chun’s SeaSnax Royal Hawaiian DAVID Dang Psst Stuckey’sPlanters Emerald Old Wisconsin Jack Links Slim Jim World Kitchens Peanut Patch Kar’s Orville Redenbacher’s Jiffy Pop Blue Diamond Rhythm Pop Secret canned chips and nuts
- 14. shelving width: 48 inches aisle: 68feet shelving height: 68 inches 17 shelving units in the aisle chip aisle bagged chips and pretzels Private Selection private labelLundberg Real Deal Kroger generic brandGreen Mountain Gringo Muir Glen MunchosGlutino479 Degrees Garden of Eatin Mi Elote Organic Que Pasa Smartfood PopcornOn the Border Variety Packs Lays Kettle Cooked Rold Gold Tostitos Doritos Cheetos Cape CodUtz Chester’s Skinny Pop Popcorn Indiana Terra Chips Smart Puffs Boulder Eat Your Vegetables Good Health Natural Foods Unique Sun Chips Food Should Taste Good KROGER
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- 16. Rear right side 1592 WALMARTKROGER 59 910 3rd to last row in food area. Facing shelf has sodas and waters. BRANDS SKUS LOCATION 100
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- 20. ! Keep the chipswith the soda ! ! ! ! V RECOMMENDATION ONE We suggest moving other items (nuts etc.) closer to juices and packaged fruits Move beef jerky, and other non-potato chip chips to the chip side Stronger product association
- 21. Group brands bytype and mix lower priced and private label items with higher priced and national brands V RECOMMENDATION TWO Easier price comparison between private label and national brands lead to increase in private label sales Easier Price Comparison
- 22. ! Move Snack Aisle& Add non aisle product facings ! ! ! ! V RECOMMENDATION THREE Move aisle near other packaged food items - keep away from non-food items Add more product facings near point of purchase and frozen/prepared foods (end caps) Meet them where they are
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