Food retailers continue to face challenging economic times as the Great Recession, albeit now officially over, has changed and accelerated changes in consumer behavior and the retail marketplace. Shopping patterns have shifted as consumers have re-evaluated the price-value equation, and the lines dividing retail channels continue to blur.
Capitalizing on Opportunities in Fresh Prepared FoodsL.E.K. Consulting
With the increased focus on investing in the perimeter of the grocery store, fresh prepared foods is one of the most interesting growth areas for U.S. grocers. The lines of retail and foodservice have been blurring as grocers realize there is a golden opportunity to capitalize on consumers’ desire for fresh prepared foods and drive foot traffic.
This Executive Insights profiles the high-growth category of fresh prepared foods and why retailers and suppliers alike can expect to find significant opportunities in this market for years to come.
Capitalizing on Opportunities in Fresh Prepared FoodsL.E.K. Consulting
With the increased focus on investing in the perimeter of the grocery store, fresh prepared foods is one of the most interesting growth areas for U.S. grocers. The lines of retail and foodservice have been blurring as grocers realize there is a golden opportunity to capitalize on consumers’ desire for fresh prepared foods and drive foot traffic.
This Executive Insights profiles the high-growth category of fresh prepared foods and why retailers and suppliers alike can expect to find significant opportunities in this market for years to come.
Top 8 Insights From the 2018 Beauty, Health & Wellness SurveyL.E.K. Consulting
Think nutritional supplements and skincare are of interest only to consumers of a certain age? Think again. According to L.E.K. Consulting’s third installment of a biennial survey of the healthy living marketplace, this one focusing on nutrition and skincare, some 80% of health and wellness (H&W) consumers across generations — from millennials to baby boomers — are highly engaged with both categories.
The survey captured insights from more than 1,600 respondents, representing roughly 77% of the U.S. adult population who identify with H&W themes, and generated eight key insights across categories. Together these insights make clear that consumer interest in nutritional supplements and skincare often lasts a lifetime.
Restaurant and food retail industry overview -investment bank.comNate Nead
Investment banking report on the restaurant and food retail industries. This report covers general trends in M&A and other ancillary benefits of the food, beverage and restaurant sectors.
5 Opportunities in the Nutritional Supplements IndustryL.E.K. Consulting
According to the third installment of a biennial survey L.E.K. Consulting conducted on the healthy living marketplace, U.S. adult consumers spend, on average, a reported $635 on nutritional supplements each year: $433 on vitamins, minerals and herbal supplements (VMS), and $202 on sports nutrition products. And yet, within both categories, there is still room for further growth.
Indeed, when asked about their prior month’s purchases, just 55% of consumers who make H&W a priority said they bought VMS, and only 25% had purchased sports nutrition products. In other words, for retailers and brands there are some significant opportunities — and even a lurking threat — to be found.
Stiff competition, evolving consumer preferences and a challenging organic growth environment are driving many food retailers to consider strategic alternatives, including M&A, in order to optimize capital allocation and growth opportunities.
Natural and Organic Foods and Beverages in the U.S., 4th EditionMarketResearch.com
An outline of the Natural and Organic Foods and Beverages in the U.S., 4th Edition report which examines sales and growth potential, identifying key issues and trends that will affect the marketplace through 2019. The report also analyzes and profiles major marketers and retailers, examines marketing and new product trends, and tabulates consumer attitudes and behaviors toward natural/organic foods and beverages and the corresponding retail shopping patterns. Numerous tables, charts, graphs, and illustrations highlight and reinforce key points.
This Euromonitor market report provides market trend and market growth analysis of the Consumer Foodservice by Location industry in Italy. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry.
Food and beverage_services_global market report_2018_sampleGUDURUSRIKANTH1
The global food and beverage services market was valued at around $5 trillion in 2017. Asia Pacific was the largest region in the food and beverage services market in 2017, accounting for around 49% market share.
Full report: https://www.thebusinessresearchcompany.com/report/food-and-beverage-services-global-market-report-2018
Top 8 Insights From the 2018 Beauty, Health & Wellness SurveyL.E.K. Consulting
Think nutritional supplements and skincare are of interest only to consumers of a certain age? Think again. According to L.E.K. Consulting’s third installment of a biennial survey of the healthy living marketplace, this one focusing on nutrition and skincare, some 80% of health and wellness (H&W) consumers across generations — from millennials to baby boomers — are highly engaged with both categories.
The survey captured insights from more than 1,600 respondents, representing roughly 77% of the U.S. adult population who identify with H&W themes, and generated eight key insights across categories. Together these insights make clear that consumer interest in nutritional supplements and skincare often lasts a lifetime.
Restaurant and food retail industry overview -investment bank.comNate Nead
Investment banking report on the restaurant and food retail industries. This report covers general trends in M&A and other ancillary benefits of the food, beverage and restaurant sectors.
5 Opportunities in the Nutritional Supplements IndustryL.E.K. Consulting
According to the third installment of a biennial survey L.E.K. Consulting conducted on the healthy living marketplace, U.S. adult consumers spend, on average, a reported $635 on nutritional supplements each year: $433 on vitamins, minerals and herbal supplements (VMS), and $202 on sports nutrition products. And yet, within both categories, there is still room for further growth.
Indeed, when asked about their prior month’s purchases, just 55% of consumers who make H&W a priority said they bought VMS, and only 25% had purchased sports nutrition products. In other words, for retailers and brands there are some significant opportunities — and even a lurking threat — to be found.
Stiff competition, evolving consumer preferences and a challenging organic growth environment are driving many food retailers to consider strategic alternatives, including M&A, in order to optimize capital allocation and growth opportunities.
Natural and Organic Foods and Beverages in the U.S., 4th EditionMarketResearch.com
An outline of the Natural and Organic Foods and Beverages in the U.S., 4th Edition report which examines sales and growth potential, identifying key issues and trends that will affect the marketplace through 2019. The report also analyzes and profiles major marketers and retailers, examines marketing and new product trends, and tabulates consumer attitudes and behaviors toward natural/organic foods and beverages and the corresponding retail shopping patterns. Numerous tables, charts, graphs, and illustrations highlight and reinforce key points.
This Euromonitor market report provides market trend and market growth analysis of the Consumer Foodservice by Location industry in Italy. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry.
Food and beverage_services_global market report_2018_sampleGUDURUSRIKANTH1
The global food and beverage services market was valued at around $5 trillion in 2017. Asia Pacific was the largest region in the food and beverage services market in 2017, accounting for around 49% market share.
Full report: https://www.thebusinessresearchcompany.com/report/food-and-beverage-services-global-market-report-2018
Black Legend Capital and CEO Claudia Della Mora report on the Food and Beverage industry and changing consumer habits dictate industry trends, as well as investment climate in Food and Beverage.
Soupman, Inc.
Business Plan
Marketing Plan
Team 2: Brandi Seich, Mark Seich, Jonathan Downes, Jessica Gonzalez, Yiren Jiang, Jiachen Li
2-27-2017
Market Analysis Summary
Soupman, Inc. focuses on reaching three primary segments under the name “Original Soupman”:
1.1. The Convenience, Quality Shopper. Someone interested in purchasing a consistently tasteful quality, fresh product for themselves and/or their family, which can be prepared with ease and convenience.
1.2. The Business Folk. Local business workers within the tri-state area of NY, NJ and CT in search of a local dining experience for lunch or a quick dinner.
1.3. The Educational Consumer. Buyers within the educational market of high schools and colleges looking to provide vegetarian, quality products to students and faculty.
Market Segmentation
Soupman, Inc. under the name Original Soupman will continue to focus on three key market segments: convenience, quality shoppers; business folk; and educational consumers. There are multiple delivery systems to service these three markets including: grocery locations, food services – brick-and-mortar and mobile; and educational.
The convenience, quality shopper would be those individuals shopping at a grocery or soon to come convenience store location looking for a quality, convenient product they feel confident in for their own consumption or their families. Their needs are met through the Original Soupman soups which are available in 17 ounce Tetra Pak cartons delivered through the grocery segment in 6,500 grocery stores. The soups have prime positioning beside market leaders such as Campbell’s and Progresso. Some of the prestigious retailers within the grocery segment include Kroger, Costco, Safeway, Albertson’s, Publix, Wegman’s, HEB, Shoprite, Acme, Shaw’s and Winn Dixie among other regional chains as well.
The business folk are those within the NY, NJ, and CT area who are looking for a quick, convenient, but consistently tasteful dining experience for lunch, dinner or anything in between. In addition to soups, sandwiches and salads are also available. These consumers are served in one of our eight franchised and licensed brick-and-mortar locations. They can also be served by our mobile location, which provides a daily calendar for consumer convenience. This mobile market is served through using heat ‘n service pouches to ensure consistent flavoring no matter the location of choice.
The educational consumer is served in a number of schools and colleges in the NY area. This segment is serviced through the use of bulk flash-frozen soups and other products (e.g., Mexicali Beans, Stewed Pinto Beans and Curried Chick Peas with Tomatillos).
Soupman has identified substantial distribution opportunities in national restaurant chains, college campuses, stadiums as well as other food service venues. Early testing has begun within a national restaurant chain and has been quite successful.
Significant opportunities reside within the grocery se.
The U.S. Food Consumer: Presentation for ProMexico on today's trendsLina Bush
An economic look at food spending across the U.S.A. this presentation by The Food Institute details real-dollar expenditures at restaurants and various grocery stores. Discover where consumers are finding food products and how they decide to purchase these goods in today's economy.
Page 1 of 10 To John Mackey, CEO – Whole Foods MarkVannaJoy20
Page 1 of 10
To: John Mackey, CEO – Whole Foods Market, Inc.
From:
Re: Whole Foods Competitive Position and Analysis
Date: January 26, 2011
Introduction
Whole Foods Market is a multi-national retailer of organic and natural foods. According to
the Organic Trade Association (OTA) and Nutrition Business Journal, the organic and natural foods
industry’s revenue is currently approximately $26 billion in the U.S.1 and $71 billion worldwide2.
The OTA says that the organic and natural food category grew between 15% and 20% each year
through 2008 before being stifled by the economic downturn in 2009 with only 5.1% growth3.
Similar growth trends are expected for the next few years. With increased competition from more
traditional grocers like Kroger and Safeway, as well as supercenters like Wal-Mart and Super
Target, is Whole Foods’s fate in jeopardy?
Competitive Position
Whole Foods’s position in the organic and natural foods sector is dominant. With
approximately 33.6% market share in the U.S. in 2010, no other single competitor comes close to
the organic food volume of Whole Foods4. Exhibit 1 shows Whole Foods’s revenue and market
share from 2003 to 2009. Since 1980, Whole Foods has concentrated on offering the highest
variety of organic and natural food products5. With exception of Whole Foods, the organic and
natural food market is fragmented with many customer buying channels. Competition exists from
direct competitors like The Fresh Market, extended product offerings from traditional grocers and
supercenters like Kroger and Wal-Mart, and local farmers’ markets and coops such as those found
around Charlottesville, VA. The threat of new entrants is high as more existing food retailers chase
the product differentiation and variety of organic foods. Exhibits 2 and 3 show a list of
competitors, key figures, and strategies of those competitors.
Whole Foods has the advantage of being the first large mover in the organic retail industry.
Substitutes in the organic and natural food segment are limited although more food retailers are
now offering organic food selections. Whole Foods takes advantage of its above industry average
selection with higher prices than most competitors on the hard to find organic products. With few
complete channels to buy organics, buyer power is low for those products with limited selection,
and high for those organic products being offered in many channels. According to a United States
Department of Agriculture (USDA) study, suppliers are limited but are growing to larger regional
and national positions6. Unlike the traditional grocers and supercenters, Whole Foods has the
advantage of close partnerships with over 2,000 organic suppliers world-wide7. This enables
Whole Foods to retain control, get more products year round, and keep prices as low as possible for
customers. A complete five forces analysis is found in Exhibit 4.
Currently, Whole Foods’s c ...
More than one trillion posts from sources like Twitter, Facebook, Tumblr, Reddit and forums between 2010 and 2016. and data from nonsocial are used to analyze ....
sources
Lottery is banned in various states in the US mainly due to its impacts on the society. The purchase of lottery can be addictive, hence impacting the livelihood of many. However, due to easier ROI, the demand for lottery has increased. Higher jackpot values have raised the demand for tickets with larger jackpot amount in state lotteries of the US. This lures casual players into the game as they buy the lottery tickets only when the prize is highly attractive. A large audience was attracted to the prize money of $100 million in 2013. However, due to the influence of jackpot fatigue, the lottery vendor's revenue flow is restricted as fewer people are buying lottery tickets, which is affecting the growth of the market in the country. With jackpot fatigue creeping in the US lottery market, prize amount as high as $300 million is expected to fetch more players.
Domestic Bedroom Furniture Market Report – UK 2016-2020 AnalysisMarketResearch.com
Domestic Bedroom Furniture Market Report 2016-2020, assesses the market for bedroom furniture, which has followed an interesting path in recent years, experiencing a period of volatility, which has included reasonable growth in 2014 followed by more modest performance in 2015. The report examines the various aspects driving change in the industry and assesses the likely future prospects for the sector through to 2020.
Fleet management (FM) is an ambiguous term used in reference to a wide range of solutions for different vehicle-related applications. Berg Insights definition of a fleet management solution is a vehicle-based system that incorporates data logging, satellite positioning and data communication to a backoffice application. The history of fleet management solutions goes back several decades. On-board vehicle computers first emerged in the 1980s and were soon connected to various satellite and terrestrial wireless networks. Today, mobile networks can provide ubiquitous online connectivity in many regions at a reasonable cost and mobile computing technology delivers very high performance, as well as excellent usability. All of these components combined enable the delivery of vehicle management, transport management, driver management and mobile workforce management applications linking vehicles and enterprise IT systems.
Cuba - Telecoms, Mobile, Broadband and Digital Media - Statistics and AnalysesMarketResearch.com
Normalisation of relations with the US lifts restrictions in telecom equipment importsCuba still has the lowest mobile phone and internet penetration rates in the region, and is also among the lowest for fixed-line teledensity. Fixed-line and mobile services remain a monopoly of the government-controlled Empresa de Telecomunicaciones de Cuba (ETESCA Cubacel).
Circulating Tumor Cell, Cell Free DNA, Exosome and Vesicle Cancer Diagnostic ...MarketResearch.com
A revolution in cancer diagnostics is occurring using in vitro blood testing to identify cancer DNA. GRAIL, a new company with impressive backing, has announced a single blood test to detect all cancers. The technology is moving faster than the market. New technology that definitively identifies disease conditions from blood samples is poised to replace expensive invasive surgical biopsy procedures. The market is still in its infancy but has outstanding growth potential. The impact on the health care industry is enormous. The report forecasts the market size out to 2020. In addition, the report looks at potential market sizes by country, by cancer and by the three different opportunities: detection, management and screening.
The Automotive industry is going through a phase of digitalization. Five years down the line, vehicles would be transformed into communication objects. 24*7 connectivity access is the need of the hour, as people wish to stay connected with the outer world even while travelling in their vehicles. This task of transforming a vehicle into a connectivity device is a crucial challenge faced by automobile manufacturers. Use of 3G and 4G internet services for providing connectivity in vehicles would help transform cars into smart portable devices. New hi-tech devices, smart phones, high-speed internet, various applications & open sources such as android systems have transformed the concept of connected vehicles.
In-Flight Wi-Fi is a revolutionary service that enables people to remain connected and updated with the latest activities all across the globe even while travelling above 3,000 meters in the air. The global in-flight Wi-Fi connectivity market is projected to register a substantial compound annual growth rate (CAGR) of 14.50% over the forecast period.The global in-flight Wi-Fi market is likely to be fuelled by increasing number of commercial aircrafts all over the world, which are anticipated to reach to 40,020 by 2032.
IoNT is a network of nanoscale devices, sensors, and machines integrated into everyday physical objects that are connected to the Internet for effective data communication. It improves operational efficiency by increasing the pace of communication over the existing infrastructure and enhances business productivity in any industrial setup. IoNT focuses on improving the process capabilities by expanding the data storage and computing capacity at the basic sensor level. The IoNT is embedded with nanotechnology allowing integration of nanoscale devices with the existing communication infrastructure and the Internet. It creates smart communication environments, such as smart homes, smart shopping, smart transportation, and smart healthcare. The IoNT can efficiently monitor and manage many interconnected nanoscale devices.
Customer Experience (CX) in Physician and HCP EngagementMarketResearch.com
Customer Experience Management: What are the essential ingredients for delivering a successful CX programme?
All in it together? There is a tendency for pharma to think in silos - how can this be challenged to deliver coherent company-wide customer communications?
Same goal, different needs: How can pharma meet the differing content and communication preferences of physicians and other healthcare professionals?
Something different: How will high levels of customer satisfaction differentiate your product in a crowded market place and encourage wider use?
Getting it wrong: Why do so many digital initiatives fail to engage physicians and HCPs?
Wider support: How can stakeholders work with pharma to create a mutually beneficial customer experience?
Global Open Loop Prepaid Cards Market Intelligence, Innovation, Strategy, and...MarketResearch.com
In the last few years, open loop prepaid cards have transformed the global payments landscape in more ways than ever imagined. Use of the card category has evolved from a tool promoting financial inclusion among the unbanked and underbanked population to a payment method delivering convenience and security to consumers across various segments. Consumers continue to demand greater functionality in their open loop prepaid cards which is resulting in innovations across the card category globally. This report discusses market drivers and innovations of major open loop prepaid card categories – general purpose reloadable cards, travel cards, payroll cards, government benefit cards, and gift cards.
Connected Sports and Fitness Apparel, Smart Footwear, Fashion Apparel, Baby and Pregnancy Monitors, Heart Rate Monitors, Headbands, Posture Monitors, 3D Trackers, Wrist Devices, Movement Sensors, and Wearable Patches: Market Analysis and Forecasts Smart clothing and body sensors can be considered the ultimate wearables, something that integrates into your life as a garment, footwear, or a sensor device that can track or measure a specific physiological or biometric attribute. Unlike fitness trackers, smart watches, or smart glasses, which have fairly well-defined form factors and use cases, smart clothing and body sensors are seeing a greater degree of experimentation and innovation in use cases. The applications for smart clothing and body sensors span multiple domains including sports, consumer, healthcare, public safety, industrial, and enterprise. The market for smart clothing and body sensors is developing rapidly, although the body sensors market is likely to be larger in the long run due to a wider variety of device types and application markets. Healthcare is expected to be one of the biggest drivers for body sensors, particularly connected wearable patches, but other key application markets will include consumer, sports, enterprise, and industrial. Tractica forecasts that total shipments of smart clothing will grow from 968,000 units in 2015 to 24.8 million units in 2021. Meanwhile, body sensor shipments are expected to increase from 2.7 million in 2015 to 68.0 million units annually by 2021.
Global Telecoms - The Big Picture 2016 and Key Industry StatisticsMarketResearch.com
This report provides a summary of key trends for the global telecoms sector as well as an overview of developments at a regional level. This valuable report also includes recent key statistics for the overall global telecoms industry as well as statistics for the mobile, mobile broadband, Internet, satellite and fixed broadband sectors. It also includes a ranking of the top telcos (2014) as well as global telecoms and mobile CAPEX and revenue.
Companies in this industry design and publish computer software. Major companies include US-based Activision Blizzard, Adobe Systems, IBM, Microsoft, Oracle, Salesforce.com, and Symantec, as well as Dassault Systemes (France), The Sage Group (UK), and SAP (Germany).Global revenue from sales of packaged software is about $430 billion per year, according to International Data Corporation. The US is the worlds top software-producing country in terms of revenue; other major producers include Germany, the UK, and Japan. Many US-based software companies outsource some of their production work to other countries due to the high cost of domestic labor.The US computer software industry involves about 9,000 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $170 billion.
The market for green household cleaning products in the U.S grew at a blistering pace between 2007 and 2010, cooled off, and actually declined from 2010 to 2014 at a compound annual growth rate (CAGR) of 2%. Packaged Facts estimates total retail sales, including both household cleaners and laundry products, at $600 million in 2014. The green market remains a niche, accounting for about 3% of the total household cleaner and laundry product market.
Functional Foods: Key Trends by Product Categories and BenefitsMarketResearch.com
An overview of the Functional Foods: Key Trends by Product Categories and Benefits report. Within the vibrant U.S. functional food and beverage market, weight management and satiety, sports nutrition, and energy are areas showing exceptional activity, in part due to the growth of products and categories targeting breakfast and snacking occasions. As a result, important shifts in brand positioning, benefits and product claims are taking place.
An overview of the Human Capital Management Market by Solution report. Human Capital Management Market by Solution (Core HR, Workforce Management, Compensation Management, Performance Management, Recruiting, Learning Management, Employee Collaboration and Engagement), by Industry Verticals , & by Region - Global Forecast to 2019
Power Packaging Technology Trends and Market ExpectationsMarketResearch.com
An overview of Power Packaging Technology Trends and Market Expectations report. In this report you will find detailed descriptions of standard power module packaging designs. There are special focuses on each part: substrate, thermal interface materials, baseplate, encapsulation, die attach and interconnection. Both technological and marketing points of view are considered. Technological innovations are presented, and market metrics and forecasts are given for each part.
Weight Management: U.S. Consumer Mindsets by Packaged FactsMarketResearch.com
The upward trend in obesity that has vexed public health officials for decades may have leveled out and the healthy eating movement remains on the upswing. Still, nearly 100 million Americans are watching their diet to lose weight or to maintain their current weight. Successful weight management remains a tough and never-ending battle for many Americans trying to stay on a traditional diet plan. The majority of overweight Americans find that the very idea of a strict diet poses an obstacle to their weight loss desires. Most agree that they would like to lose weight but assert that they find it too hard to stick to a strict diet plan or eating strategy.
Moreover, dieters trying to stick to their current diet plan or eating strategy face challenges from all sides, especially from the temptation posed by foods they crave but aren’t supposed to eat regularly. As a result, a majority of those on a diet plan have been on it for less than nine months.
Against this background, Weight Management: U.S. Consumer Mindsets takes an in-depth look at the transformation that is now underway in the culture of weight management in America. Using data compiled by Packaged Facts National Online Consumer Survey, the report digs deeply into the mindsets of consumers immersed in managing their weight.
Weight Management: U.S. Consumer Mindsets by Packaged Facts
The Future of Food Retailing in the U.S., 3rd Edition
1. Get more info on this report!
The Future of Food Retailing in the U.S., 3rd Edition
February 1, 2011
Food retailers continue to face challenging economic times as the Great Recession,
albeit now officially over, has changed and accelerated changes in consumer behavior
and the retail marketplace. Shopping patterns have shifted as consumers have re-
evaluated the price-value equation, and the lines dividing retail channels continue to
blur. Growing competition, emerging and merging retail formats, price wars, the
burgeoning strength of private labels, retailers as arbiters of wellness and nutrition
management, SKU rationalization (or not), and experiments with Internet marketing and
digital technologies are just a few of the trends that promise to reshape food retailing in
the near-term future. More than ever, retailers and marketers of consumer packaged
goods need to keep a close watch on macro and micro trends alike, and adjust their
merchandise assortments, pricing, and marketing strategies accordingly.
The Future of Food Retailing in the U.S. offers a comprehensive examination of the
overriding trends in the market, highlighting opportunities and strategies retailers and
CPG marketers can use to optimize their businesses during the coming years. The
report provides detailed analysis of trends in the key retail channels through which
foods and beverages are sold, including Grocery (major and independent supermarkets,
natural food stores, ethnic supermarkets, traditional small grocery stores, and
gourmet/specialty stores), Value (supercenters, mass merchandisers, warehouse clubs,
dollar stores, and limited assortment stores), Convenience (convenience stores), and
Alternative (drugstores, farmers’ markets, online grocery services, vending machines,
and other alternative venues). In-store merchandising and food preparation trends,
category sales trends, marketing trends, and media trends including use of new social
media are also covered.
Market Insights: A Selection from the report
Almost Two out of Three Consumers Buy Supermarket Take-Out
2. A February 2010 proprietary consumer survey by Packaged Facts determined that—not
surprisingly—with its strong value, cost, and convenience propositions, the fast-food
industry enjoys usage consumer that approaches saturation (93%). However, almost
two out of three (64%) survey respondents have bought ready-to-eat and heat-and-eat
food from a grocery store/supermarket in the past month, a testament to the high
likelihood of grocery store/supermarket use and the continuing growth of prepared foods
in that retail channel.
[Figure 3-1]
Warehouse Clubs to Push the Prepared Foods Envelope
With its strong private-label program (driven by the well-known Kirkland brand, generally
known for both high-quality and competitive prices) we believe Costco has significant
potential to grow its prepared foods sales. Its strong, high-quality private-label presence
is an ideal platform: Costco’s private-label Kirkland brand has strong brand equity and a
loyal consumer following. This private-label halo can only give consumers confidence in
similarly marketed prepared foods. Costco does not break out its prepared foods sales.
However, in a November 11, 2010 telephone interview with Packaged Facts, Costco
CFO Richard Galanti said that Costco now sells “close to 50 million rotisserie chickens”
annually.
Prepared Foods in C-Stores
As discussed in Chapter 5—”Convenience Channel Trends,” according to Convenience
Store News’ latest “Industry Report” (June 2010) foodservice now accounts for 13% of
in-store sales at convenience stores, making it the largest in-store category after
cigarettes. Many cstore operators have successfully turned their stores into popular
destinations for both hot and cold foods prepared on-site, such as deli sandwiches, flat
breads, hoagies, breakfast sandwiches, hamburgers, pizza, grilled chicken sandwiches,
salads, soups and wraps.
Yet, with competition from drugstores on the horizon, convenience stores will no longer
be the only “around the corner” pick-up-and-go choice. With respondents to Packaged
Facts’ February 2010 proprietary survey giving c-stores relatively low scores on food
enjoyment, great taste, and high quality, convenience stores may find customers going
elsewhere for food that offers better taste and quality.
A Look at the Future
Looking a bit further down the road, we believe that hybridized food retailers and
restaurants will, in fact, be the rule rather than the norm, representing a seismic shift in
both the food retailing and foodservice industries. Accordingly, Packaged Facts expects
to see both food retailing and foodservice channels continue to converge around fresh
prepared foods, working fervently to make their consumption more convenient. As a
result, the competitive lines between grocery stores, restaurants, convenience stores,
and other channels will continue to blur.
3. Table of Contents
Chapter 1: Executive Summary
Scope of Report
Report Methodology
A Broad Spectrum of Retail Channels
Total Retail Food and Beverage Sales Almost $560 Billion
Table 1-1: U.S. Retail Sales of Foods and Beverages, 2006-2015 (in millions of
dollars)
C-Stores Outnumber Supermarkets Four to One
Supermarkets Ring Up Over Half of 2010 Food and Beverage Sales
Figure 1-1: Share of Food and Beverage Dollar Sales by Retail Channel, 2010
(percent)
The Top 20 U.S. Food Retailers
Market Outlook
Table 1-2: Top 20 U.S. Retailers by Estimated Food and Beverage Sales, 2010
(in billions of dollars)
Some Stores Walloped; Others Thrive in the New Economy
Conservative Spending Expected to Continue
Consumers Dining Out Less, Cooking More
The Overriding Trend: Value
More Competition
Small Is Big
SKU Rationalization
Increased Private-Label Penetration
In-Store Foodservice
Fresh Formats
Health and Wellness
Sustainability Is Profitability
4. Marketing and Media Trends
Chapter 2: Introduction
Market Overview
Scope of Report
A Broad Spectrum of Retail Channels
Share-of-Stomach Competition Also Includes Foodservice
Total Retail Food and Beverage Sales Almost $560 Billion
Table 2-1: U.S. Retail Sales of Foods and Beverages, 2006-2015 (in millions of
dollars)
Other Estimates in the Same Ballpark
Figure 2-1: Sales of Food-at-Home and Food-Away-from-Home, 1959-2009 (in
billions of dollars)
Retail Food and Beverage Sales Will Near $700 Billion by 2015
Market Composition
C-Stores Outnumber Supermarkets Four to One
Supermarkets Ring Up Over Half of 2010 Food and Beverage Sales
Figure 2-2: Share of Food and Beverage Dollar Sales by Retail Channel, 2010
(percent)
Table 2-2: Competitive Analysis of Retail Food and Beverage Channels, 2010
The Competitive Landscape
The Top 20 U.S. Food Retailers
Table 2-3: Top 20 U.S. Retailers by Estimated Food and Beverage Sales, 2010
(in billions of dollars)
Recent Mergers and Acquisitions
Market Outlook
Economic Environment
Inflation + Deflation, But Food Prices Projected to Rise in 2011
Table 2-4: Changes in Consumer Price Indexes for Food, 2008-2011
Some Stores Walloped; Others Thrive in the New Economy
5. Conservative Spending Expected to Continue
Consumers Dining Out Less, Cooking More
Government Regulation
Food Safety Bill Passes Congress
USDA to Require Nutrition Labels on Meat
Chapter 3: Trend Overview
The Overriding Trend: Value
The Top Consumer Priority
More Competition
More Types of Stores Focusing on Foods
Channel Migration: Who’s on the Winning Side of the Equation
Table 3-1: Consumer Packaged Goods Household Penetration by Retail
Channel, 2010 (percent)
Different Channels Satisfy Different Trip Missions
Small Is Big
Pendulum Swinging Back to Smaller Store Formats
Fresh & Easy Inspired Seismic Market Shifts
Walmart Experiments with Several Smaller Formats
Walmart Plans Small Format Urban Stores
Safeway Also Testing Smaller Format
How Viable Are Smaller Stores?
SKU Rationalization
Product Proliferation Is Rampant
Table 3-2: U.S. Food and Beverage New Product Launches, 2001-2010
(number)
SKU Rationalization (or Not)
Examples of SKU Rationalization Strategies
Kroger Successfully Eliminates 30% of Cereal SKUs
6. Walmart Cuts Too Deep
How Giant-Carlisle Analyzes Categories
Jewel-Osco Slashes SKUs by as Much as 25%
Doing SKU Optimization Wrong—and Right
Increased Private-Label Penetration
Private Label a Top Retail Differentiation Strategy
Private Label Ripe with Opportunities
Table 3-3: U.S. Retail Sales of Private-Label Foods and Beverages, 2009-2014
(in millions of dollars)
Private-Label Introductions Double in 2010
Table 3-4: U.S. Private-Label Food and Beverage New Product Launches, 2006-
2010 (number)
Fresh & Easy Leads in Private-Label Introductions
Table 3-5: Top 20 U.S. Retailers/Wholesale Grocers Launching Private-Label
Foods and Beverages by Number of SKUs, 2006-2010 (number)
Poor Economy Helps Private Label Get Ahead
Private Label vs. National Brands
Safeway and Supervalu Strengthen PL Hold
In-Store Foodservice
Food Retailers Morphing into Foodservice
How that Translates to Dollars
Almost Two out of Three Consumers Buy Supermarket Take-Out
Figure 3-1: Foodservice Use in Past 30 Days: By Channel, February 2010
(percent)
Mean Use of Foodservice
Figure 3-2: Foodservice Mean Use in Past 30 Days: By Channel, February 2010
Foodservice by Usage Occasions
Figure 3-3: Foodservice Use Occasions in Past 30 Days: By Channel, February
2010
7. Prepared Foods in Supermarkets
Figure 3-4: Supermarket Deli Prepared Foods, Share of Sales: By Food Type,
2009 (percent)
Walmart Moving into Prepared Foods with Marketside
Target Creates Springboard for Prepared Foods
Warehouse Clubs to Push the Prepared Foods Envelope
Prepared Foods in C-Stores
Drugstores Moving into Prepared Foods Territory
Turning Grocery Stores into Restaurants
A Look at the Future
Fresh Formats
Emphasis on Fresh Foods Continues to Grow
Organic Foods Slowing, But Remain an Area of Opportunity
Local and Artisanal Foods Are Growing Trends
A Return to In-Store Butchers?
Illustration 3-1: TOPS “Real Meat — Real Butchers” Ad
Health and Wellness
Retailers Becoming Arbiters of Wellness and Nutrition Management
Health and Wellness a Marketing Hook
Healthy Eating Programs
Supermarkets Offering In-Store Dietitians
Retailers’ Nutrition Ratings
Sustainability Is Profitability
Ethical Consumerism
Retailers Spearhead Animal Welfare Standards
Cage-Free Eggs a Hot Button
More Retailers and Dairies Go Hormone-Free
Fair Trade Going Mainstream
8. Greener Stores
Walmart’s Sustainability Scorecard Makes Slow Progress
Sustainability = Profitability
Plastic or Paper?
Tesco Testing Zero-Carbon Supermarket in England
Chapter 4: Grocery Channel Trends
Grocery Channel Leads Food Sales
Figure 4-1: Growth of Sales at Traditional Food Stores, 1999-2009 (percent)
Even National Supermarket Operators are Regional Players
Table 4-1: Top 10 U.S. Supermarket Chains by Retail Dollar Sales, 2009 (in
billions of dollars, percent, and number)
Kroger: Solid Strategies Mean Solid Gains
Kroger Is Sophisticated in Mining Consumer Data
Private Label a Competitive Strength
Safeway Combines Lifestyle with Price Parity
Lifestyle Format Stung by Recession
Safeway Experiments with Small Formats
Targeting More Private Label
Supervalu Realigning Its Business
New Focus is Consumer-Centric, Hyper-Local
SKU Rationalization, Clean Floor Strategy
Supervalu Sells Some Supermarkets; Expands Save-A-Lot Discount Chain
Supervalu Targets Consumers with Health and Wellness Options
A&P’s Struggles Continue
While Winn-Dixie Rises from the Ashes
Regional Chains Set Exemplary Examples
Publix a Public Favorite
Publix’s GreenWise Market
9. Wegmans Raises the Bar on Grocery Shopping
Whole Foods: The Natural Leader Reemerges as a Growth Leader
Focusing on Value Yields Rewards
Good Deeds
New Sustainable Seafood, Animal Welfare, and Healthy Eating Initiatives
Strong Focus on Prepared Foods and In-Store Dining
Ethnic Food Markets Thriving
Specialty Food Stores
The Secrets of Trader Joe’s
Chapter 5: Value Channel Trends
Supercenters
Walmart Is the Nation’s Largest Food Retailer
Groceries Grow to 51% of Walmart’s Sales
Walmart Revamps Great Value Private-Label Brand
Economy Hits Walmart Customers Hard
Walmart Makes Serious Mistakes…
…and Tries to Correct Them
Thinking Small, Walmart Is Downsizing Stores for Urban Markets
Walmart Testing Pick Up and Delivery Services
Supermercado de Walmart Opens in Houston
Walmart Seeks Collaborative Sourcing with Suppliers
Target-ing Foods
Target Pushing into Fresh Foods
And Opening Smaller Format Urban Stores
Kmart Still Struggling to Find a Path
Warehouse Clubs Maintain Balance, But Not Status Quo
Costco Wholesale Corp
10. Costco Looking to Open More Stores in Malls
Sam’s Club Seeks to Catch Up with Costco in Foods
Sam’s Targets Hispanics with Mas Club
BJ’s Wholesale Club
Dollar Stores Adding More Food to Their Product Mix
Dollar General Revamping Store Format(s)
Family Dollar
Dollar Tree
Limited Assortment Chains Making Waves
Chapter 6: Convenience Channel Trends
Convenience Stores and Drugstores Filling in for Mom-and-Pop
C-stores Changing With—and Changing—the Times
Foods and Beverages 37.5% of C-Store In-Store Revenues
C-Stores a Growing Competitor for Foodservice Dollars
7-Eleven’s “First, Best, and Only” Strategy
Illustration 6-1: 7-Eleven’s 7-Select Store-Brand Packaged Snacks
Fresh & Easy: British Invasion Falls Short
The Fresh & Easy Model
Tesco Also Imported its Own Infrastructure
Sheetz, Inc.
Wawa, Inc
Several Supermarket Chains Also Have C-Stores
Kroger Is One of the Largest C-Store Operators
Giant Eagle Uses Supermarkets and C-Stores to Create Synergies
Drugstores Also Compete on the Convenience Angle
Drugstores Fight Back as Retail Lines Blur
Drugstores Testing Fresh Foods
11. Walgreens Creating “Food Oases”
Duane Reade Setting Food Examples
Illustration 6-2: Duane Reade’s DR Delish Premium Private-Label Snacks and
Beverages
CVS Caremark Doubling Food Sections in Nearly Half Its Stores
Rite Aid Piloting Co-Branded Stores with Save-A-Lot
Can the Drugstore Channel Compete in Fresh Foods?
Drugstores Will Become the New Neighborhood Grocers
Chapter 7: Alternative Channel Trends
Farmers’ Market Count Increases 16% Since 2009, to Over 6,100
Figure 7-1: Growth in Number of Farmers’ Markets, 1994-2010
Two Types of Farmers’ Markets
Produce by Prescription
Farmers’ Markets Complain About Grocery Competition
Community Supported Agriculture Programs (CSAs)
Vending Machines Offer Convenience 24/7
Vending Homes in on Fresh Fruit and Vegetables
Kraft Foods Testing Interactive Vending Machines
Japan Testing Vending Machines with Facial Recognition
Online Grocery Services
FreshDirect an Interesting Model
Big Guns Testing Online Ordering Services
Thinking Outside the Box
Mobile Food Trucks
Pop-Up Stores
Other Alternative Channels Target Impulse Sales
Chapter 8: Marketing and Media Trends
Shopper Marketing
12. What, Exactly Is Shopper Marketing?
Technology Is Changing Marketing Vehicles
Advertising Trends
Biggest Media Spender Is Walmart
Table 8-1: Advertising Spending for Selected Top Food and Beverage Retailers,
2007-2009 (in millions of dollars)
Bloom’s Grill-Board Uses Traditional Ad Medium in a Non-Traditional Way
Illustration 8-1: Bloom Grocery’s Steak-Scented Billboard
Resurgence in Coupons
Digital Coupons Soaring
Customized Coupons Leverage Loyalty Card Data
Kroger the Pioneer in Personalized Coupon Offers
Sam’s Club eValues a Perk for Plus Club Members Only
Safeway Just for U
Illustration 8-2: Safeway’s Online Coupon Center
Meijer’s mPerks uses Phone Numbers, Not Cards
Coupon Strategies
Using Social Media
Making Use of Websites and Social Media
Illustration 8-3: Whole Foods Market’s Facebook Newsletters
Illustration 8-4: Safeway’s Facebook Page Blog
Twitter
Table 8-2: Selected Retailers’ Facebook and Twitter Fan Bases, January 7, 2011
(actual count)
F-Commerce Is Coming
The Smartphone Revolution
QR Codes
Illustration 8-5: Port Townsend Food Co-op’s On-Shelf QR Code Signage
13. Illustration 8-6: QR Replica Displayed by Dave’s Killer Bread
Illustration 8-7: Dole/Price Chopper Promotion Utilizing QSR Code Technology
Check-in Apps
Illustration 8-8: CheckPoints Mobile App Featuring Tyson Any’tizers
Harnessing the Power of Word-of-Mouth
In-Store Messaging Evolves with Technology
Direct Consumer Research
Illustration 8-9: Walmart Great Value Round Table Survey/Promo Feature
Illustration 8-10: Fresh & Easy Favorites Feedback Opt-in Email Program
In-Store Merchandising Trends
Smartphone App Helps Shoppers Navigate Meijer Supercenters
Carpeted Flooring?
New On-Site Food Equipment
“Clean Floor” Policies Limit Marketers’ Displays
Supervalu De-Cluttering In-Store Messaging
Appendix: Addresses of Selected Industry Associations and Retailers
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