The test project at 14 stores for Danone and Lenta to increase sales of modern dairy products was so successful that it became a full category management project implemented across all Lenta stores. Key aspects of the project included analyzing underperforming segments, competitors, and developing recommendations to optimize assortment, shelf space, layout, and promotions. These changes led to a 17% increase in modern dairy sales, exceeding expectations, with some segments growing over 25%. The project approach is now being continued and expanded to additional stores.