The test project in 14 stores was successful, leading to the launch of a category management project across all stores. Key segments like cheese, kids products, and digestion were underperforming compared to the market. Recommendations included increasing assortments, promotions, and space for these segments. New layouts were developed based on analytics. The results exceeded expectations, with the modern dairy category increasing 17% while the traditional category grew only 5%. Growth was seen across all stores, with the defense and deinkable yoghurt segments growing over 20%.
Retail Promotional Compliance for FMCG and CE during the World CupBeMyEye
Are your brands ready for the World Cup? Millions are spent by FMCG and Consumer Electronic manufacturers on in-store promotional activity, but are they making it to the shop floor? This presentation looks into the missed opportunity that brands are facing by not focusing on the last 2cm of retail execution.
n April 2016, Singapore hosted the first ever Food Vision Asia event. Food Vision Asia focused exclusively on this high growth market and the challenges it faces as increased consumer buying power drives its consumer’s appetite for a diet predicated on ‘world food’ choice and variety.
Vivian Hoffmann and Sarah Kariuki
WEBINAR
Catalyzing the Use of Aflatoxin Control Technologies in Kenya and Ghana
NOV 26, 2019 - 09:00 AM TO 11:00 AM EST
Retail Promotional Compliance for FMCG and CE during the World CupBeMyEye
Are your brands ready for the World Cup? Millions are spent by FMCG and Consumer Electronic manufacturers on in-store promotional activity, but are they making it to the shop floor? This presentation looks into the missed opportunity that brands are facing by not focusing on the last 2cm of retail execution.
n April 2016, Singapore hosted the first ever Food Vision Asia event. Food Vision Asia focused exclusively on this high growth market and the challenges it faces as increased consumer buying power drives its consumer’s appetite for a diet predicated on ‘world food’ choice and variety.
Vivian Hoffmann and Sarah Kariuki
WEBINAR
Catalyzing the Use of Aflatoxin Control Technologies in Kenya and Ghana
NOV 26, 2019 - 09:00 AM TO 11:00 AM EST
New Product Audit PowerPoint Presentation SlidesSlideTeam
Deliver best of the products and services using professionally designed content-ready New Product Audit PowerPoint Presentation Slides. Conduct brainstorming session, evaluate ideas, assess market trends, analyse competition, prepare for launch and more with new product audit PPT presentation templates. Using this ready-made new product audit PPT presentation slides for better development of the product. Ensure you meet customer’s expectations and deliver best of the products to the consumers. Have a competitive edge in the market with new product audit PowerPoint presentation templates. This deck covers templates such as product analysis example, new product portfolio management, strategic opportunity matrix, detailed analysis, product performance, detailed analysis, product analysis, category analysis, porter’s five forces model, etc. These templates are editable. You can use these slides as per your requirement. Create your own strategy of bringing newly developed product in the market with our ready-to-use new product audit PowerPoint presentation slideshow. Define the agenda with our New Product Audit Powerpoint Presentation Slides. Establish the criteria to be fulfilled.
New Product Analysis PowerPoint Presentation Slides SlideTeam
Presenting new product analysis PowerPoint presentation slides to entice more customers. These PPT designs will help you to execute a business analysis, guiding you to determine the costs involved in your proposed new product development, and determine the profits you may make from the product in future economic years. These slides include topics, product analysis example, new product portfolio management, strategic opportunity matrix, detailed analysis, product performance which included size, cost, aesthetics, safety manufacture function, client-focused approach. Various flat designs, circular designs, one stage processes are included here and further elaboration on Porter's five forces model can be demonstrated. We have conceptualized bar graphs and charts in the presentation slides for a detailed study. The costs of expanding a product are substantial and we have kept a comprehensive approach to cover up the most. Decisive step left here is to download these alluring new product PPT templates and taking your experience to a new level. Download to get started now. Companies introduce new products and services to attract more and more customers. To survive the competition, it becomes necessary to fulfil the customers requirements. Hence comes the new product development and its analysis. We bring you the professionally designed new product analysis PowerPoint presentation to help you navigate the path to introduce the new product in the market. This readymade new product analysis PPT templates will help you conduct a product analysis, detailed analysis, category analysis and more. It covers various areas of product development analysis such as product performance, product portfolio management, strategic opportunity matrix and so on. These professional PPT slides will make sure that the newly developed product is safe and works effectively. Conduct a market testing using new product analysis presentation slides. It will help you evaluate consumer’s reaction on the product before making a large investment in the market. To conclude, we must say that this new product analysis complete deck is a useful presentation to completely analyse the newly developed product. Get your hands on this professionally designed PPT to make sure you attract the customers with your new product. Encourage folks to express inner joy with our New Product Analysis Powerpoint Presentation Slides. It helps begin the jubilation.
New Product Analysis Powerpoint Presentation SlidesSlideTeam
"You can download this product from SlideTeam.net"
Presenting new product analysis PowerPoint presentation slides to entice more customers. These PPT designs will help you to execute a business analysis, guiding you to determine the costs involved in your proposed new product development, and determine the profits you may make from the product in future economic years. These slides include topics, product analysis example, new product portfolio management, strategic opportunity matrix, detailed analysis, product performance which included size, cost, aesthetics, safety manufacture function, client-focused approach. Various flat designs, circular designs, one stage processes are included here and further elaboration on Porter's five forces model can be demonstrated. We have conceptualized bar graphs and charts in the presentation slides for a detailed study. The costs of expanding a product are substantial and we have kept a comprehensive approach to cover up the most. Decisive step left here is to download these alluring new product PPT templates and taking your experience to a new level. Download to get started now. Companies introduce new products and services to attract more and more customers. To survive the competition, it becomes necessary to fulfil the customers requirements. Hence comes the new product development and its analysis. We bring you the professionally designed new product analysis PowerPoint presentation to help you navigate the path to introduce the new product in the market. This readymade new product analysis PPT templates will help you conduct a product analysis, detailed analysis, category analysis and more. It covers various areas of product development analysis such as product performance, product portfolio management, strategic opportunity matrix and so on. These professional PPT slides will make sure that the newly developed product is safe and works effectively. Conduct a market testing using new product analysis presentation slides. It will help you evaluate consumer’s reaction on the product before making a large investment in the market. To conclude, we must say that this new product analysis complete deck is a useful presentation to completely analyse the newly developed product. Get your hands on this professionally designed PPT to make sure you attract the customers with your new product. Encourage folks to express inner joy with our New Product Analysis Powerpoint Presentation Slides. It helps begin the jubilation. https://bit.ly/3GzCqmT
This is a presentation I created for the Food Lion grocery chain when I was a Key Account Manager w/ J&J. I used Cat-Man principles and consumer insights to educate the customer. I pulled and compiled all data and even created the POG myself. Besides J&J items, I suggested adding more private label items in the set and a competitive Colgate sku that was performing well in the market. My approach resulted in 7 incremental sku's for J&J and an easier shopping experience for the consumer. The customer, as well as all vendors, would benefit from the “rising tide”. Please focus on slides 6 - 9.
New Product Audit PowerPoint Presentation SlidesSlideTeam
Deliver best of the products and services using professionally designed content-ready New Product Audit PowerPoint Presentation Slides. Conduct brainstorming session, evaluate ideas, assess market trends, analyse competition, prepare for launch and more with new product audit PPT presentation templates. Using this ready-made new product audit PPT presentation slides for better development of the product. Ensure you meet customer’s expectations and deliver best of the products to the consumers. Have a competitive edge in the market with new product audit PowerPoint presentation templates. This deck covers templates such as product analysis example, new product portfolio management, strategic opportunity matrix, detailed analysis, product performance, detailed analysis, product analysis, category analysis, porter’s five forces model, etc. These templates are editable. You can use these slides as per your requirement. Create your own strategy of bringing newly developed product in the market with our ready-to-use new product audit PowerPoint presentation slideshow. Define the agenda with our New Product Audit Powerpoint Presentation Slides. Establish the criteria to be fulfilled.
New Product Analysis PowerPoint Presentation Slides SlideTeam
Presenting new product analysis PowerPoint presentation slides to entice more customers. These PPT designs will help you to execute a business analysis, guiding you to determine the costs involved in your proposed new product development, and determine the profits you may make from the product in future economic years. These slides include topics, product analysis example, new product portfolio management, strategic opportunity matrix, detailed analysis, product performance which included size, cost, aesthetics, safety manufacture function, client-focused approach. Various flat designs, circular designs, one stage processes are included here and further elaboration on Porter's five forces model can be demonstrated. We have conceptualized bar graphs and charts in the presentation slides for a detailed study. The costs of expanding a product are substantial and we have kept a comprehensive approach to cover up the most. Decisive step left here is to download these alluring new product PPT templates and taking your experience to a new level. Download to get started now. Companies introduce new products and services to attract more and more customers. To survive the competition, it becomes necessary to fulfil the customers requirements. Hence comes the new product development and its analysis. We bring you the professionally designed new product analysis PowerPoint presentation to help you navigate the path to introduce the new product in the market. This readymade new product analysis PPT templates will help you conduct a product analysis, detailed analysis, category analysis and more. It covers various areas of product development analysis such as product performance, product portfolio management, strategic opportunity matrix and so on. These professional PPT slides will make sure that the newly developed product is safe and works effectively. Conduct a market testing using new product analysis presentation slides. It will help you evaluate consumer’s reaction on the product before making a large investment in the market. To conclude, we must say that this new product analysis complete deck is a useful presentation to completely analyse the newly developed product. Get your hands on this professionally designed PPT to make sure you attract the customers with your new product. Encourage folks to express inner joy with our New Product Analysis Powerpoint Presentation Slides. It helps begin the jubilation.
New Product Analysis Powerpoint Presentation SlidesSlideTeam
"You can download this product from SlideTeam.net"
Presenting new product analysis PowerPoint presentation slides to entice more customers. These PPT designs will help you to execute a business analysis, guiding you to determine the costs involved in your proposed new product development, and determine the profits you may make from the product in future economic years. These slides include topics, product analysis example, new product portfolio management, strategic opportunity matrix, detailed analysis, product performance which included size, cost, aesthetics, safety manufacture function, client-focused approach. Various flat designs, circular designs, one stage processes are included here and further elaboration on Porter's five forces model can be demonstrated. We have conceptualized bar graphs and charts in the presentation slides for a detailed study. The costs of expanding a product are substantial and we have kept a comprehensive approach to cover up the most. Decisive step left here is to download these alluring new product PPT templates and taking your experience to a new level. Download to get started now. Companies introduce new products and services to attract more and more customers. To survive the competition, it becomes necessary to fulfil the customers requirements. Hence comes the new product development and its analysis. We bring you the professionally designed new product analysis PowerPoint presentation to help you navigate the path to introduce the new product in the market. This readymade new product analysis PPT templates will help you conduct a product analysis, detailed analysis, category analysis and more. It covers various areas of product development analysis such as product performance, product portfolio management, strategic opportunity matrix and so on. These professional PPT slides will make sure that the newly developed product is safe and works effectively. Conduct a market testing using new product analysis presentation slides. It will help you evaluate consumer’s reaction on the product before making a large investment in the market. To conclude, we must say that this new product analysis complete deck is a useful presentation to completely analyse the newly developed product. Get your hands on this professionally designed PPT to make sure you attract the customers with your new product. Encourage folks to express inner joy with our New Product Analysis Powerpoint Presentation Slides. It helps begin the jubilation. https://bit.ly/3GzCqmT
This is a presentation I created for the Food Lion grocery chain when I was a Key Account Manager w/ J&J. I used Cat-Man principles and consumer insights to educate the customer. I pulled and compiled all data and even created the POG myself. Besides J&J items, I suggested adding more private label items in the set and a competitive Colgate sku that was performing well in the market. My approach resulted in 7 incremental sku's for J&J and an easier shopping experience for the consumer. The customer, as well as all vendors, would benefit from the “rising tide”. Please focus on slides 6 - 9.
Questions list.
1. Summarize the proposal that Tahki Yazzie submitted to the board.
2. Do a SWOT analysis relating to her proposal.
3. Propose another solution that relies on the reduction of costs and not rebranding the product.
4. Identify the areas that costs can be reduced effectively and calculate the impact it will have on profitability.
An analysis of the Harvard Business Review case study on Natureview Farm.
This presentation was created by G.Krupakhar, IIITDM Kancheepuram during a marketing internship under Prof. Sameer Mathur, IIM Lucknow.
2. How the test has become a project! In January 2009 Danone and Lenta finished test in 14 stores and started Category Management project in all stores!
3.
4. For Health For Pleasure Kids products Beauty Cholesterol Digestion Defense Yoghurts Drinkable Yoghurts Cheese Desserts
8. Net Gain GFK MAT We chose priority segments Cheese “Pyaterochka” Karusel 0 -5000000 -10000000 -15000000 5000000 Dixi Perekrestok Total Metro Semiya Aushan Pyaterochka Okey Total -10645294 -6627039,5 -816782 -492293 230354,9 820063,3 955773,1 2245219 Kids products “ Pyaterochka” and “Dixi” Karusel 0 -5000000 -15000000 5000000 Dixi Perekrestok Total Metro Semiya Aushan Pyaterochka Okey Total -29496648 -11162638 -682798,1 126015,4 201216,2 1084408,4 12503996,4 3284513,5 -30000000 Digestion “ Pyaterochka” Karusel 0 2000000 Dixi Perekrestok Total Metro Semiya Aushan Pyaterochka Okey Total -72383808 2577667 5689777 799635 10484146 41066012 56451684 57372840 -80000000 -20000000 6000000 4000000 Defense “ Karusel” and “Okey” Karusel 0 -5000000 -10000000 -15000000 5000000 Dixi Perekrestok Total Metro Semiya Aushan Pyaterochka Okey Total -10886030 -2432758 -2143641 -415492 0 0 0 282352,9 Who are the main competitors in these segments?
9.
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12. Recommendations on additional listing, that were made based on analyses of competitors sales, were accepted in underperforming segments. As well as were accepted recommendations to list innovations of dairy market. For example: Defense segment There were no Immunele Cherry, Actimel Orange, innovation Actimel Sea Buckthorn – Peach and 2 SKU of multipacks in assortment Whereas these positions had good share of sales in other retailers Innovations Launch 100 г. х4 напиток Актимель натуральный 15 % 100 г. х4 Актимель Черника-Ежевика 12 % 100 г. х4 Актимель Гранат 11 % 100 г. х4 Актимель Персик-Облепиха 10 % 100 г. х6 Актимель Черника-Ежевика 9 % 100 г. х4 напиток Актимель Мультифрукт 9 % 100 г. х4 напиток Актимель Клубника 8 % 100 г. х6 Актимель Клубника 6 % 100 г. х4 Актимель Малина-Клюква 6 % 100 г. х4 напиток Актимель Апельсин 4 % 100 г. Кисломол.+Сок Иммунеле Мультифрукт 2 % 100 г. Кисломол.+Сок Иммунеле Ассорти 2 % 93.7 кефир 0% Актимель 2 % 93.7 кефир 0% Актимель Клубника 2 % 93.7 х6 Актимель 0% с лесными ягодами 1 % 100 г. Кисломол.+Сок Иммунеле Ассорти 1 % 100 г. Кисломол. напиток Иммунеле 9% натуральный 2 % 100 г. Кисломол.+Сок Иммунеле Ассорти 0 %
13.
14. Customer flow New segmentation with separate Health Block is now used in all stores and is positively perceived by consumers Customer flow Health Pleasure Before After
17. Design of decoration was created jointly, each segment received unique color code. It helps customers orient in the section, quickly find needed products and as result saves their time. Apart from usual toppers and stoppers, colored shelf carpets and nets on the back wall of the fridge were used in order to help customers differentiate concrete bounds of the segments.
18. Project was implemented in first 14 stores in 3 nights, furthermore we implemented city after city during 2009. Before After
19. The results exceeded expectations – modern dairy category increased by 17%, while traditional category, that were not included in project, grew only by 5% Highest growth! Modern category grew in all stores! +13% +19% +11% +17% +13% +8% +24% +12% +25% +18% +17% +21% +16% 15 17 +19%
20. Growth by segments Based on analyses of sales additional opportunities for growth were defined – in some stores Lay-out was corrected, vertical blocks were implemented and innovations, that were not presented in assortment on implementation date, were listed Segment Growth Comments Recommendations Defense +27,5% м ²↑ {block} Health block: Functional products place in Defense Digestion +20,5% {block} Deinkable Yoghurts +20% м ²↓ {block} Make vertical blocks Desserts +13% м ²↓ SKU ↑ Optimize assortment Yoghurts +7% м ²↓ , Gaps in brand shares remained Improve planogramm, controle OOS Kids products +6% OOS Cheese +2% м ²↓ Vertical blocks were not implemented
8 steps: Define frames of the category Define role of the category Category analyses Category goals Category strategy Category tactics Implementation Analyses of results
8 steps: Define frames of the category Define role of the category Category analyses Category goals Category strategy Category tactics Implementation Analyses of results
8 steps: Define frames of the category Define role of the category Category analyses Category goals Category strategy Category tactics Implementation Analyses of results
Stars: Segments which belong to Stars quadrant are crucial to retailer. Decrease in these segments will have negative impact on customer loyalty to the category and, probably, to retailer in whole. Potential: These segments may have low turnover at the moment, but they have high potential. These means that customers choose this particular retailer and are intensive consumers of following segments. That’s why it will be easy to make them purchase these segments.