S K I N_ Planogram
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This document appears to be a store planogram from April 2016 that outlines the layout and placement of merchandise and fixtures within the store. Key sections and items include the entrance, window display, stock room, new product ranges, point of sale area, accessories, shoes, fitting rooms, outerwear, denim, basics, seasonal items, dresses, tops, bottoms, hanging and overhead displays, and smart/business wear. Imagery and branding is also planned for overhead placement.
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- The Indian retail market is projected to grow from $716 billion currently to $1.245 trillion by 2018, with organized retail making up 8% of the market. Foreign direct investment of up to 100% is allowed in single-brand retail.
- A study of retail stores in Navi Mumbai found that consumers prioritize price, brand, and quality. Organized retailers provided more convenience but food product quality was rated low, especially in evenings.
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Book used for this presentation:
Basics Interior Design 01: Retail Design Paperback
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The document discusses store layout and design. It describes the objectives of store design as implementing strategy, influencing customer behavior, providing flexibility and controlling costs. The key layout types are grid, racetrack and free form. Space must be efficiently allocated to merchandise categories based on factors like sales productivity. Location of departments and impulse items impacts how customers navigate the store. Planograms are used to optimize product placement within categories.
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S K I N_ Planogram
- 1. Entrance Window DisplayWindow Display Stock Room Door New Range New Range NewRange MIRROR MIRROR Point of Sale Accessories Accessories SALE SALE SHOES MIRROR FITTING ROOMS Chaise LongueSeating Chaise Longue BAGS & LARGER ACCESSORIES MIRROR Outerwear MIRROR SeasonalStockDenims BASICS BASICS MIRROR Pyramid Style Greeting Display Dresses Tops Bottoms Hanging Overhead Plasma with Fashion Imagery & BrandingSmart/Business Wear S K I N Store Planogram April 2016 OverheadImagery&BrandingOverheadImagery&Branding Overhead Imagery & BrandingOverhead Imagery & Branding OverheadImagery&BrandingOverheadImagery&Branding