Planning Research

1. PLANNING RESEARCH
Asif Jamal

2. Research Planning
Why?
 Create, have fun, play
 Invent, be on leading edge of discovery, be a scientist
 Transfer discoveries to benefit society
 Work in interesting and rewarding careers
What?
 Investigation of a problem in scientific manner
 Discovery of a solution that advances state of
knowledge in areas from theory to algorithms to prototypes
to experimentation to applications

3. The marketing research mix
 It is useful device, it can be moulded,
recreated, applied, criticized, defined, adapted
but most importantly, it can be remembered.
 The marketing mix helps in marketing
planning, and therefore is an important
concept for the market researcher.

4. McCarthy four Ps
 Product
 Price
 Promotion
 Place

5. Stages of MR mix
 Purpose
 Population
 Procedure
 Publication

6. Choosing a Research Area
Criteria
 Exciting and interesting area to you
 Important problems in area
 Research type is suitable to you
Ways to identify a research area
 Take courses, attend seminars and colloquia
 Talk to professors, visitors, other students
 Consider both applied and theoretical areas
 Read widely
 Learn about yourself, what you like, etc.
 Solve some research problems

7. Mind Map
 Useful at the earliest stage of a project
 Set out all possibilities and issues
 Helps gives structure to project
 Makes linkages more evident

9. Why am I doing research ?
Why is this project
happening ?
How is it happening ?
(methodology)
Who will benefit ?
Challenges
for me project
impact
risks
the future
for me
project

10. Projects and Risks
 Identify sources of risk
 Assess likelyhood of risk
 Assess magnitude of risk
 Develop response

16. Your Project
 Please share with us