The speech was delivered by Dr. Aruna Shekar, VP-Asia Pacific, PDMA (USA) | Senior Lecturer, Massey University, New Zealand.

1. Knowledge Partner
Fhyzics Business Consultants Pvt.Ltd.
Dr. Aruna Shekar
VP-Asia Pacific, PDMA (USA)
Senior Lecturer, Massey University,
New Zealand
Inaugural Keynote Address: Collaborative
Product Development

2. Book Now
www.pdma-india.in

3. Collaborative Product
Development: Effective
practices and projects
3

4. Product Development – Collaborations

5. Product Development Courses
Second
Phys Princ 2 Mathematics 1B
MajorMajor
Mathematics 2 MajorMajor
Major
Phys Princ 1 Mathematics 1A Major
Major
Knowledge underpinning
First
Design & PracticeCore Knowledge
Key:
FourthThird
Professional&Design
Product
Development
Manufacture/
Process
Global
Creativity
Technical Depth
& Sustainability
Capstone
Design
Major Specific
KnowledgeIndustry Work
Knowledge-based learning Collaborative Learning
Major Specific or
Prescribed Elective
Major Specific or
Prescribed Elective
Major Specific or
Prescribed Elective
Major Major
Major
Major
Statistics
Major
Major Knowledge technical
Research
Knowledge forefront

6. 6
NPD Courses with External PartnersYear 1 (Team)
• Societal/Social context (EWB)
• Future Focus (50 years) - trends
Year 2 (Team)
Industry context, Product Development 1
Industry context, Product Development 2 (Manufacturing)
Year 3 (Team)-Engineering design –sustainability, constraints (robot
device, auto-forklift)
Year 4
Capstone project –commercial focus (Team)
Research project (Individual)

7. 7
Collaborative NPD Learning
“I hear...and I forget
I see...and I remember
I do...and I understand”
Background – Uni-Industry Collaborations:
Gap between industry needs and graduate skills
Lack of connectivity of courses in student perceptions
Lack of skills in practice (esp. real-world applications)

8. 8
Smart New Product Development
-understand consumers well
-work across disciplinary borders
-apply problem–solving and critical thinking skills
-prepare for the future –21st Century skills
Practice SolutionsKnowledge
+ =

9. 9
Project-Based Learning
The project is the main part, and has a central
problem/need
During problem-solving, apply knowledge and gain
experience
Active learning and reflections – good practice

10. 11
4 Cs –Comprehend, Create, Critique, Communicate

11. PART-2
NPD Project Examples
12

12. Engineering Practice: Global Perspectives
Engineers Without Borders (EWB) outline the issues in the
community - villages in Vietnam, East Timor, Cameroon or
Nepal.
•Consumer focus
•Sustainability
Prototype tyre-bamboo roof

13. 1st year teams won the overall Australasian competition
4 times over 4 years!
EWB (Engineers without Borders) Collaboration
Organic ash soapAffordable cook stove

14. 15
Walking Bike - foldable
Partner: Cerebral Palsy Society
Provides mobility assistance for children with CP

15. Design of a robot for kids - STEM
Hands-on learning resource for children to learn coding in a fun way.
Partner: Junior Learning Ltd.
Terry the turtle

16. Design of a digital interface for acoustic
stethoscopes
• Low cost
• Amplify signals (heart beat sound)
• Reduce external noise
• Monitor heart sound on a digital device
Acoustic or Electronic (expensive)

17. Partners: Ministry of Education,
Massey University, NIWA
Indoor air quality Monitor
Placed in 40 schools

18. Innovative packaging, software, website, resources.

19. Collaborative Learning - Project
Drill holes in wooden blocks

20. Project Based Learning
4th Year Project - Quadcopter

21. Why Collaborate?
Diversity of innovative concepts, fresh ideas
Combine theoretical and industrial expertise
Combine funds
Share resources, increase speed and quality
Apply research for society
•Win – win – win (Student, University, Industry)

22. 23
Effective Practices in Collaborations
• Multi-disciplinary team-work, be quick and agile (don’t cut
corners)
• Clear plans, milestones, outcomes to deliver
• Good communication - oral, written
• Meaningful products (start from user needs)
• 3 most used Market Research tools: 1) voice of customer 2)
customer site visits 3) beta testing
• 5 design tools (1) GANTT, Critical Path, PERT (2) failure mode and
effect analysis, (3) Design for manufacturing, (4) Lean NPD, and (5)
Six Sigma analysis

23. 24
Product Development Collaborations
The context in which we operate has changed, so we
need to be agile and adapt to these changes, as
innovators/educators.
-Find solutions to global problems & prepare for the
future – collaborate in NPD for success
Manage speed and excellence
Short and long-term
Deep insights help understand market needs

24. •Local partners – good but not essential, as there are
many forms of communication
•Size (of the product) does not matter
What does matter
•Size of the) need/opportunity (impact)
•Build and maintain professional relationships towards a
common goal
What does not matter

25. • NPD collaborations have increased significantly (PDMA Best
Practices Study) In open innovation, social media is critical to gather
external ideas (Barczak).
• Team management practices are strongly related to company
performance.
• High performing companies collaborate, have clear goals, equip
teams with NPD knowledge, skills, flexible process and cross-
functional training.
• Sustainable and Social Innovations are on the rise
Takeaway Key Points – Best Practices I

26. • Do the right NPD project
• Do it right
References:
• Read the PDMA Book (Guide to NPDP)
• PDMA Book Open Innovation Ch 8 – Uni-Industry Practices
• PDMA Essentials 3 Ch 9 – ‘Developing solutions for underserved
markets’
Takeaway Key Points – Best Practices-II

27. Thank you