Planning at Different Levels in the Firm

1. PLANNING AT DIFFERENT LEVELS
IN THE FIRM
Mrs. Kathleen C. Abaja
Republic of the Philippines
Department of Education
Taguig-Pateros
PRES. DIOSDADO MACAPAGAL HIGH SCHOOL
SENIOR HIGH SCHOOL
Organization and Management

2. • Planning is vital to the continued success of
organization.
• Business planning is performed at various levels
in an organization, often in a hierarchical fashion.
• With each level drafting plans to achieve the
goals set in the level directly above.
• Planning at various stages involves nearly
everyone in an organization.

3. PLANNING AT DIFFERENT LEVELS
•Corporate Level
•Business Level
•Functional Level

4. • Most corporation of even moderate size have a
corporate headquarters. The heads of these
groups are typically part of the group of senior
executives at the corporate headquarters.
• Executives at the corporate level in large firms
include both those in the headquarters and
those heading up the large corporate groups
such as finance, human resources, marketing
etc.
Corporate Level

5. ness
• These corporate-level executives primarily
focus on the questions such as:
– What industries should we get into?
– What markets should the firm be in?
– In which business should the corporation invest
money?
– What resources should be allocated to each
business?
Corporate Level

6. • At this level managers focus on determining
how they are going to compete effectively in
market.
• At this level, managers attempt to address
questions such as:
– Who are our direct competitors?
– What are their strengths and weaknesses?
– What are our strengths and weaknesses?
– What advantages do we have over competitors?
Business Level

7. • At this level managers focus on how they can
facilitate the achievement of the competitive plan
of the business. These managers are often the
heads of departments such as finance, marketing,
human resources or product development.
• Depending on the business structure this can
include managers responsible for business within
a specific geographic region or managers
responsible for specific retail stores.
Functional Level

8. • Functional managers attempt to answer
questions such as:
– What are activities does my unit need to perform
well in order to meet customer expectations?
Functional Level

13. SELF CHECK: Write C for Corporate Level, B for
Business Level and F for Functional Level.
1. Focused on satisfying customer needs
2. Think activities that unit needs to perform
3. Determine how they are going to compete
effectively in the market
4. Executives primarily focus on what industries
should we get into
5. Decide what business should the corporation
invest money

14. Answer Key
1.B
2.F
3.B
4.C
5.C