the strategic direction is responsible for decision making taking into account all the elements of the business environment.

1. Business Ingles VII
The Characteristic of a strategist
Business Advantage VI Tutorial
Lecturer: Max Galarza
Grade: 8• Benítez Omarza Lisbeth.
• Fernández Moreta Madelyne.
• Ordóñez Vizueta Michael.
• Tierra Piedra Karol.

2. Strategist
The strategic direction is
responsible for decision-
making, taking into account
all the elements of the
environment in order to
adapt to these changes and
to improve the profits of the
enterprise.
Is to create added value for
the company, be it local or at
a higher level and for this
will be based in the
planning, decision-making
in a continuous and getting
an effective implementation
of the strategy itself.
Objective

3. Characteristics of the strategic direction
* Uncertainty
* Functions
* Organizational conflicts
* Field of activity
* Competitive advantages
* Levels
* Analysis
* Define strategies
* Implantation
* Global approach

4. Functions
The core functions of the
strategic direction include
the development and the
mobilization of the
resources available in the
Organization, the
coordination of these
resources in an optimal
way and the creation of a
value in the form of
entrepreneurial income.
The strategic direction
is determined by the
uncertainty surrounding
a company, both at the
level of its competitors,
the preferences you
have customers or the
productivity of their
workers.
Uncertainty
Characteristics of the strategic direction

5. • The strategic direction is
responsible to eliminate
or minimize these
conflicts to improve
business performance.
Organizational
conflicts
• It is important to delimit
the field of activity of the
company and define the
different businesses to
participate.
Field of activity
Characteristics of the strategic direction

6. Competitive
Advantages
The strategic
direction should
aim to establish
a competitive
advantage over
rival firms.
Levels
The strategic
direction can be
applied to
different levels
within a company.
You can take care
of the corporate
strategy, which
will mark the
objectives and
scope of the
organization.
Characteristics of the strategic direction

7. Analysis
• Before defining a strategy, it is
necessary to analyze the situation in
which the company is located in
both internally and in relation to
other companies in the market.
Define strategies
• Once understood the position in which the company is
located, it should take into account the objectives to be
achieved and on the basis of them create different
strategies to achieve them
Characteristics of the strategic direction

8. The strategic direction must
contemplate all aspects
related to the company both
internally and externally:
cultural, socio-political,
economic and technical.
Global Approach
Characteristics of the strategic direction

9. Strategic Planning
Process

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