Dawn and Billy have chosen to create a music video for the song "Just One Yesterday" by Fall Out Boy. They chose this pop punk song because they both like the genre and band. Their video will take inspiration from Bastille's "Pompeii" video in its themes of escape and apocalypse. Their fictional band is called Royal Outcast and has a style similar to bands like Panic! At The Disco and My Chemical Romance. Their target audience is teens and young adults who like alternative music. Their potential video idea follows a man surviving alone in a post-apocalyptic world who later finds a group including a woman he knew.

1. PITCH
Dawn and Billy

2. WHAT TRACK / GENRE HAVE YOU CHOSEN AND WHY?
 We have chosen the pop punk genre, the track
we have picked is Just One Yesterday by Fall
Out Boy. We have picked this song because it
is a song that we both like and we are both fans
of both the genre and the band themselves. We
have also picked this song because we are the
target audience, meaning we know what we
want from the genre when it comes to music
videos, which we think will help us when it
comes to making a video for the genre.

3. WHAT ARE YOUR INSPIRATIONS?
Bastille’s Pompeii video is a
source of inspiration for the
ideas behind the video as
we liked the theme of
escaping from something
and the apocalyptic theme of
the video. Another source of
inspiration for the music
video is the theme of
survival in an apocalypse,
something that has been
done in various different
media texts, such as film,
TV and video games.

4. WHO ARE YOUR BAND / ARTIST AND WHAT IS THEIR BRAND
IMAGE? WHO ARE THEY SIMILAR TO?
 Our band name is Royal Outcast. Their
brand image is similar to the target
audience, with a similar dress sense,
attitude and overall appearance. They will
be similar to other groups of the genre,
such as Panic! At The Disco, My Chemical
Romance and Fall Out Boy.

5. WHO IS YOUR TARGET AUDIENCE?
 The main audience for our type of music is
niche, as it isn’t a genre of music that will
get played on mainstream radio that often.
Our target audience is a mix of genres,
mainly teens-young adults.
Our target audience is from the alternative
section on the UK tribe website.

6. WHAT ARE YOUR POTENTIAL IDEAS FOR YOUR VIDEO?
 The idea we have for our video is that of a man
trying to survive in a post apocalyptic world. The
cause of the apocalypse is unknown and will
not be shown in the video. The man eventually
meets a woman and they decide to travel
together, but the woman eventually leaves him.
The man then travels alone for a while until he
finds a group, which includes the woman from
earlier and the man’s lover (who is presumed
dead by the man)

8. HOW WILL YOUR OTHER PRODUCTS LINK AS A CAMPAIGN?
 The advert and Digipak will act as
promotional material for the video. The
main characters (male and female) will
appear on all three in a way, linking them
together. The locations will act as a
background for some of the digipak panels
such as the woods or the abandoned
house. The advert will also have a location
that is used in the video at a point.

9. WHAT POSSIBLE PROBLEMS / ISSUES MIGHT YOU FACE?
 One main problem we will face is the
weather. The rain isn’t too much of a problem,
but it will effect the ability to film in the woods
as it will be unsafe. Another issue is finding
locations to film, for instance a church yard
that will allow us to film. We may also have
problems when including a fire, as the
weather will prohibit this if it is too bad, and
also fire safety.