The document summarizes how the media product used and developed conventions of real music videos. It analyzed videos by the band Kodaline to inform the narrative, camera work, mise-en-scene, and surreal elements of the produced video. Audience feedback was gathered through social media to gauge the video's reception. A variety of media technologies were used at different stages, including YouTube, Photoshop, Premier Pro, and blogs for research, planning, construction, and evaluation of the project.