The music video for Chris Brown's song "Iffy" will feature a futuristic robbery involving combat dancing and drag racing transforming cars. Chris Brown is well-suited for the role due to his dancing, singing, and creative vision. Director Joseph Kahn and choreographer Joshua Smith will attract the target hip-hop audience. Executive producer Matt Zion-Basile has experience working with major artists and differentiates the video by featuring the Autobots working as villains who burst into diamonds upon death.

1. Produced By: Supply&Demand
Written By: Eric Bellinger, 50 Cent, Dr. Dre, Teddy Mendez, Steven Marsden, Smash David, Teezio, Michael
Elizondo, Mike J, Lumidee Cedeno, OG Parker, Jamal Gaines, Edwin Perez, Dominique Logan & Chris
Brown
Directed By: Joseph Kahn
IMBD Link & Music Video
Iffy

2. Concept Line
A futuristic robbery, including combat dancing
and drag racing Autobot cars that can transform.

3. Chris Brown
Artist
Notable Projects:
• Hit Single 'Run It’
• Loyal Music Video with 653M views on YouTube
(Medium, 2017).
Chris Brown is perfect for this role because he is
multitalented in dancing, singing, and bringing
his creative visions to life. His dancing and
talent showcased in both music videos show
the potential and evolving growth.
Brown will attract the desired target audience
because he has a diverse fanbase with multiple
hit singles. Since he is already self-established, his
fans and listeners will know what is expected of
him outside of the revolutionary creative visions
he can bring to life.

4. Joseph Kahn
Director
Notable Projects:
• BODIED (2017 Film)
• Eminem’s “Without Me” Music Video
Joseph Kahn has been known to work within the
Hip-Hop scene, demonstrated in both of his
above projects. In his biography on his website,
he states he won several Grammys, including
his directive vision for Eminem’s “Without Me”
Music Video (Joseph Kahn).
Kahn will attract the intended target audience
because his past projects primarily have been for
music videos within the Hip-Hop culture.

5. Joshua Smith
Choreographer
Notable Projects:
• Assistant Choreographer for Usher's 'No Limit' Music video
• Choreographer for Chris Brown's 'No Guidance' Music Video
Josh Smith has worked with multiple artists,
including his start with Usher, to become Chris
Brown's main choreographer. In a 2020 interview
with VoyageLA he advised he also won the 2019
Soul Train Award for the best dance performance
for Chris Brown's “No Guidance” music video.
Smith will attract the attended target audience
because as a Hip-Hop choreographer and
educator, he has the experience to keep up with
the latest trend of the Hip-Hop community.

6. Matt Zion-Basile
Executive Producer
Notable Projects:
• Producer of Kim and I (2016 Short Film)
• Producer of The End (2017 Short Film)
Matt Zion-Basile has worked with
Supply&Demand Production company for over
the past six years. He has experience in
producing multiple commercial content and
music video. Recently as of this year, Shots News
(2022) revealed he has been promoted as EP.
Zion-Basile will be able to attract the attended
target audience because he has experience
working with acts like "Travis Scott, Mariah Carey
and JLo" (Shots News, 2022).

7. Differentiating Factor:
Comparable: Transformers
Although the direction of the music video can be comparable to
Transformers, the Iffy Music Video would differentiate itself because
the Autobots in this music video is working on the villain's side. It also
stands out because they burst into thousands of diamonds once
death occurs in the music video. Brown also has magic powers that
he can use during combat. In addition, he is also fighting his alter
ego in one of the scenes.

8. References:
Bio | Joseph Kahn. (n.d.). Joseph Kahn.
https://www.josephkahn.com/bio#:%7E:text=Joseph%20Kahn%20was%20born%20in,music%20videos%20for%20local%20musicians.
Chris Brown - Iffy (official video). (2022, January 14). YouTube. https://www.youtube.com/watch?v=hLpAZ8_BZS4
Chris Brown: Iffy. (2022, January 14). IMDb. https://www.imdb.com/title/tt17055516/?ref_=ttfc_fc_tt
Grant, S. (2022, January 15). Chris Brown releases new single and video “Iffy.” The Source. https://thesource.com/2022/01/15/chris-brown-releases-new-
single-and-video-iffy/
Matt Zion-Basile promoted to EP at Supply&Demand. (2022, January 25). Shots. https://shots.net/news/view/matt-zion-basile-promoted-to-ep-at-supply-and-
demand
Stories, L. (2020, January 22). Meet Joshua Grant Smith. Voyage LA Magazine | LA City Guide. http://voyagela.com/interview/meet-joshua-grant-smith-josh-
dancer-boy-smith-atlla/
Velez, K. (2017, April 17). Chris Brown’s top 5 music videos - GeniusTalk. Medium. https://medium.com/geniustalk/chris-browns-top-5-music-videos-
b215305603bd#:%7E:text=Loyal%20ft.&text=The%20cultural%20phenomenon.,653M%20views%20on%20the%20’Tube.