The document discusses plans for a music video for the song "Skinny Love" by Birdy. It will tell the story of a lost LGBT relationship through flashbacks contrasting happy memories with the present day. Inspiration comes from artists like Lorde, Ellie Goulding, and Killswitch Engage. The target audience is primarily young women who enjoy indie pop. Potential challenges include scheduling filming around jobs and school, as well as location issues like mud or needing permission.

1. O U R P I T C H
H O L L Y A N D J O E Y

2. T H E T R A C K
We have chosen ‘Skinny
Love’ by Birdy from the genre
of Indie Pop. It is quite
definitive in that it has clear
thought beats, meaningful
lyrics and a clear imagery can
be matched to the tones of
the song.

3. I N S P I R A T I O N S
O T H E R A R T I S T S W H O W E T A K E I N S P I R A T I O N F R O M W O U L D
B E L A N A D E L R A Y , L O R D E , T O M O D E L L , I M A G I N E D R A G O N S ,
E L L I E G O U L D I N G A N D M A N Y M O R E .
M U S I C V I D E O S I N S P I R A T I O N S : T O M O D E L L - A N O T H E R L O V E
E L L I E G O U L D I N G - B U R N
L O R D E - Y E L L O W F L I C K E R B E A T
K I L L S W I T C H E N G A G E - A L W A Y S
I N S P I R A T I O N S I N T E R M S O F S T O R Y A N D L O O K , W E F O U N D
T H A T K I L L S W I T C H E N G A G E H A D A N I N T E R E S T I M P A C T O N
U S D E S P I T E B E I N G I N A D I F F E R E N T G E N R E . I T I S W H E R E W E
G O T T H E I D E A O F S W I T C H I N G F R O M P A S T T O P R E S E N T .

5. B R A N D I M A G E A N D
S I M I L A R I T I E S ?
B I R D Y H A S Q U I T E A V I N T A G E A N D R U S T I C B R A N D I M A G E , W H I C H W E W I L L
I N T E R P R E T I N T O O U R O W N P R O D U C T T H R O U G H T H E U S E O F A S E P I A
E F F E C T F O R T H E F L A S H B A C K S C E N E S .
W E F I N D S H E H A S S I M I L A R I T I E S I N S T Y L E W I T H T O M O D E L L . I N W H I C H H E
A L S O F E A T U R E S A R U S T I C A N D V I N T A G E L O O K A N D U S E S S A M E
I N S T R U M E N T S ( P I A N O ) .

6. T A R G E T
A U D I E N C E
• Gender: Primarily female.
• Age: 16 - 25
• May attract a large LGBT audience.
• Music Interest: Indie pop, Indie,
pop, Charts music.
• Hobbies: Photography, creating art
and reading.
• Listens for escapism
• Social media use: Tumblr,
Instagram, Pinterest.

7. P O T E N T I A L I D E A S
• W E S H O W A L G B T C O U P L E T O C H A L L E N G E C O N V E N T I O N S
O F T H E G E N R E . W E F E A T U R E B O T H P E R F O R M A N C E A N D
N A R R A T I V E .
• T H E V I D E O W I L L F E A T U R E F L A S H B A C K S A N D T H E C U T S T O
T H E P R E S E N T . T H E F L A S H B A C K S R E F L E C T H A P P Y
M E M O R I E S O F T H E C O U P L E , W H I C H I S A C O N T R A S T T O
T H E P R E S E N T D A Y M O M E N T S W H I C H S H O W T H E C O U P L E ’ S
L O S T R E L A T I O N S H I P .
• I T I S C O N N O T E D T H A T O N E O F T H E M H A S L O S T T H E
O T H E R .

8. O T H E R P R O D U C T L I N K S
• Ideas for the recreated brand name - Jailee
• The imagery on the digipak and advert will also be
quite gritty and vintage, using photo filters - mainly
sepia which will match the music video.
• The campaign will use the same actress as in the
music video and use the same setting i.e. Nine
springs/Forest.

9. P R O B L E M S ?
Timings and setting film dates as we all have jobs outside of school and
it now gets darker early so we can’t film after school.
Our locations may also cause a problem, as one of them can be
extremely muddy after bad weather so is a safety hazard and another
one of our locations we need permission to film in.