The document summarizes the conventions used in a rock/post-hardcore music video. It discusses how the video focuses on the band's performance to make them the central focus, as is typical of the genre. It also includes a narrative element to portray the singer telling a story to the viewer. Character costumes are used deliberately, with the main character dressed similarly to the singer to represent him as a "puppet". Symbolism through clothing is also employed, such as the use of hats to represent humanity or transformation into something inhuman. Ambiguity is maintained about the specific supernatural identity of one character, following the conventions of the song itself.