This document outlines a proposed magazine about musical theatre in Hertfordshire and surrounding areas. The magazine will include interviews with performers, reviews of shows and theatre schools, and information about opportunities in the industry. The target audience is people aged 17-25 interested in working in theatre, as well as a secondary audience of casual theatre fans aged 30-60. The magazine will be distributed both online and in stores for £2.50. It will be advertised through social media as well as posters locally. The budget is modest due to its local focus. Legal and ethical issues around using images and copyrighted material will be addressed.

1. A musical theatre based magazine

2. Aim
 The aim for my magazine is to inform the people of
Hertfordshire and surrounding areas of the local theatre
shows and companies around.
 It covers all areas on the client brief, meaning it fits the
required criteria.
 I hope that it will reach a wide audience that not only fits
the target audience but also enjoy the theme of the
magazine.

4. Content
The magazine will include lots of things ranging from
interviews with theatre performers already in the industry,
to reviews of shows.
However also including elements for people who inspire to
enter such a big industry, these elements being reviews of
schools or open day dates.
Hopefully it will also include vouchers to get access to cheap
tickets for shows and competitions to win free tickets.
An international element may also be involved, talking of
shows from other areas, including Broadway and the West
End.

5. Target Audience
 17-25
 Mostly female but also male
 Interested in working in the
industry
 Wants to join a school for
talented
 Potentially a higher income

6. Secondary Audience
 My secondary audience will include people who don't want
to get involved in creating theatre and shows however
enjoy watching and experiencing live theatre.
 These will be people who cover an older age range of
around 30-60.

7. Distribution
 The magazine will be mainly online base, making it easily
accessible.
 However, still available in supermarkets and news agents.
 Relatively cheap at £2.50 as includes coupons and free
competitions.
 It can be subscribed to online or posted to peoples houses.

8. Demonstration Diagrams

9. Advertisement
Adverts may be posters around
Hertfordshire, this will be
helpful because it allows
people to see it when possibly
travelling around town.
However, the main source of
advertising would be through
social media, due to the
magazine being mainly online
based. The use of social media
will help spread the word to
not only the people of
Hertfordshire but national and
possibly international readers.

10. Budget
Due to being a locally sourced magazine, the budget won't
need to be astronomically high.
Money needed for:
 Equipment eg cameras
 Editing software
 Publication
 Models, if needed
 Advertisment

11. Legal and Ethical Issues Solved
 Own sourced images
 Reccee and risk assessments
 Consent from all models
 No copyright material
 Safe environment for photoshoots

12. Thank you for listening
Any questions?