2. Aim
The aim for my magazine is to inform the people of
Hertfordshire and surrounding areas of the local theatre
shows and companies around.
It covers all areas on the client brief, meaning it fits the
required criteria.
I hope that it will reach a wide audience that not only fits
the target audience but also enjoy the theme of the
magazine.
3.
4. Content
The magazine will include lots of things ranging from interviews
with theatre performers already in the industry, to reviews of
shows.
However also including elements for people who inspire to enter
such a big industry, these elements being reviews of schools or
open day dates.
Hopefully it will also include vouchers to get access to cheap
tickets for shows and competitions to win free tickets.
An international element may also be involved, talking of shows
from other areas, including Broadway and the West End.
It will be mainly musical theatre based however, it will feature
other genres occasionally.
5. Target Audience
17-25
Mostly female but also male
Interested in working in the
industry
Wants to join a school for
talented
Potentially a higher income
6. Secondary Audience
My secondary audience will include people who don't want
to get involved in creating theatre and shows however
enjoy watching and experiencing live theatre.
These will be people who cover an older age range of
around 30-60.
7. Distribution
The magazine will be mainly online base, making it easily
accessible.
However, still available in supermarkets and news agents.
Relatively cheap at £2.50 as includes coupons and free
competitions.
It can be subscribed to online or posted to peoples houses.
9. Advertisement
Adverts may be posters around
Hertfordshire, this will be
helpful because it allows
people to see it when possibly
travelling around town.
However, the main source of
advertising would be through
social media, due to the
magazine being mainly online
based. The use of social media
will help spread the word to
not only the people of
Hertfordshire but national and
possibly international readers.
10. Budget
Due to being a locally sourced magazine, the budget won't
need to be astronomically high.
Money needed for:
Equipment eg cameras
Editing software
Publication
Models, if needed
Advertisment
11. Legal and Ethical Issues Solved
Own sourced images
Reccee and risk assessments
Consent from all models
No copyright material
Safe environment for photoshoots
12. Competition
The competition for this magazine is little. In the local
area there isn’t any competition or magazine of the sort.
However, there is a magazine called ‘The Show’ which is
London based and only covers the West End news, not
news for people applying for these schools.
