Prototype magazine\'s press pack for 2011-2012

1. photography by james beattie
LAURA ALLEN, EDITOR
www.prototypemag.co.uk
prototypemag@gmail.com

2. The editor’s mission
Prototype magazine is intended to provide those
Practicing the creative arts in the midlands a fresh and
distinctive pedestal to express their work, delivered in a
unique, eclectic yet
Professional and innovative style.
Prototype is targeted at dynamic students and young
Creative’s within staffordshire and the surrounding
Counties.
Prototype intends to develop strong network links with
those in the creative industries,
Museums, craft fairs, educational establishments and of-
fer guidance and networking
Opportunities to new artists.
Targeted distribution
Prototype wishes to be easily accessible for our target
market, whilst remaining independent and personal.
Prototype is currently available to purchase online
through the web site and also the our Big Cartel web
shop.
Photography by James beattie
Prototype wishes to continue its sales through local
craft fayres throughout the Midlands, being available to
our target market directly. At the craft fayres either the
director or a representative will be on hand to provide
interested artists, consumers, or advertisers the correct
information and provide a personal service.
As the magazine develops it is hoped that
Prototype will be available to purchase through online
fashion stores which suit the magazine’s style, such as
Urban Outfitters and American
Apparel, as well as in store. Along with diverse fashion
houses, Prototype aims to sell through Magma Books and
independent book stores and art/craft shops.
To ensure the magazine remains independent and
Personal it is important to the company that the outlets
are well chosen to enable a direct service and
Communication with the consumer, whilst being
Accessible; subscriptions are available for this
purpose and Prototype magazine will continue
to sell at arts & crafts fayres throughout the UK
to help support artists and small businesses.

3. THE DEMOGRAPHICS
The niche
(Based on facebook demographics & market research)
51% male : 49% female
Prototype magazine has a diverse niche within its market. 52% aged 18-24
In Staffordshire there is no other similar physical publication 80% are based in Midlands, UK
that helps to promote those studying creative subjects, whilst Income salary lower than £6000 and studying at University.
many major cities do - for example, Sheffield’s Now Then.
The magazine is open to any new or withstanding projects
which involve the creative arts, allowing its target market to
enjoy an understanding of the current creative opportunities
within the area. Prototype magazine offers its contributors
and consumers a dynamic and unique pedestal to network,
promote and broaden their portfolios.
Crafts by Guerrilla Crafter (issue two)
Progression and Re branding
When Prototype began in March 2011 it was the final
Major project for owner, Laura’s Foundation Degree in Fashion
Studies. The self-created brief was in order to combine Laura’s
skill set whilst providing her local community with something
to become involved in. The project gained Laura a First Class
Honours and enabled her progression to her top-up course in
Entrepreneurship in The Creative and Cultural Industries. With
the help and mentoring of professional practitioners, feedback
from the contributor and the consumer, in August 2011
Prototype was rebranded to create what you see today.
Eclectic content, a vintage hand-made feel, and a strong brand
which can be applied to range of projects.
Since the relaunch of the Prototype brand the magazine has
sponsored events, gained sale placements with Vintage and
Craft Fayres and developed a new selection of promotional
material.
Prototype magazine also now has a new marketing direction,
whilst still wishing to remain independent and small the
Director decided the outlet of the magazine to be reviewed,
with this came a new website which makes it quick and easy
for customers to purchase, opened a BigCartel online shop
which is also accessible to our Facebook fans, begun a Twitter
page and is gradually becoming more popular.

4. The Contributor
Each and every contributor to Prototype is provided with a
unique and diverse platform to publish their work. With that,
each contributor is provided with a free copy of the magazine
which they submit work to. Contributors are also signed up to
our Loyalty List to continue to provide contributors with
further discounts and offers on the magazine and those
organised by small businesses.
Prototype also aim to provide support and guidance where
possible to help the progression of your chosen career or
development in your chosen creative area - i.e. providing net-
work contacts, promoting work after your contribution.
Submission guidelines
It is free to submit work to Prototype magazine (this does NOT
include advertisements for small businesses) The work may
include: artwork by flore faucheux
Creative writing, journalistic reviews, photography, music,
crafts, graphics, design, illustration
If your work does not fall under any of these categories, do not
hesitate to contact us, you may be something we are
Missing! However, if you are looking for advertising
Opportunities please read the advertising guidelines.
Work must be submitted to Laura at
prototypemag@gmail.com - please do not submit via social
networking sites, this will not be considered.
To accompany your submission please provide:
Your resume, 3x photographed images of your best work, a
short overview why you would like your work to be published.
Please note, although Prototype is very open to a selection
of artwork please check if you feel it will appeal to our target Illustration by
market. jamien marley
If you would prefer to submit specific work for the
magazine there are plenty of competitions and briefs to get
involved in posted on our website, twitter and facebook pages.
You can also sign up to our e-mail list to receive these directly.
Work specifications:
All work must be electronically submitted unless requested
otherwise by the Editor. All work must be submitted in either
Jpeg. or PDF. format and of high resolution (300ppi or higher).
Any offensive or inappropriate material will not be published.
If you are submitting a written piece, please ensure that this
has been spell check and is saved in a free reading format.
A declaration of originality is required by all agreed
contributors before work is eligible to be published.
graphics by ryan waldron

5. The Reader
Every reader is important to Prototype magazine and we en-
deavor to deliver a publication that our readers are influenced
by and enthusiastic about. Prototype wishes to bring our rears
an innovative and unique publication where you can see the
fantastic artwork that The Midlands is lucky to have, find out
what events you can get involved with and keep upto date
with new and emerging talent.
Quriky and homegrown work submissions give the magazine
its backbone. Warm and welcoming editorials with a gentle
approach to layout and presentation keep the magazine nicely
familiar yet ever inviting.
All thoughts and feedback is precious to Prototype to ensure
we develop and direct our selves to the evolving target age
group. We want to know everything from whether your love
or hate the magazine to what you did at the weekend. If we
are getting something completely wrong please let us know,
equally if we are doing something marvellous please applaud
our hard work, either by telling us or recommending us to a
friend.
The advertiser
A creative and passionately developed local magazine which
openly supports all of its advertisers through blogging and
word of mouth whilst actively publishing your advert in a vari-
ety of Professional formats for you to chose from:
(flier inserts, front and back inside cover, back cover, 3-page
showcase, half page, quarter page)
We are targeting the fresh and emerging talent of today who
have strong interests in art, design, music and events. The
majority of our customers are studying at University living on
campus between the ages of 18-24.
Prototype magazine offers advertising at excellent prices to
ensure we build a trust between those who chose to advertise
with us. Prototype has a strong work ethic and will endeavor
to support advertisers outside of the in-magazine content.
Annual
advertising contracts are available to ensure space is secured
within the magazine. Advertising rates are flexible.

6. Advertising Rates
Advertising Costs
Full single page £20
Double page spread £30
Inside cover (front) £40
Inside cover (back) £40
Outside back cover £50
Campaign showcase (3 pages) £50
Insert fliers (200 distributed) £10
All advertisements are in full colour and supported
by the magazine.
Rates are flexible.
If you wish to secure an advertisement with
Prototype magazine please contact Laura Allen and
prototypemag@gmail.com
Calendar
November 11th FINAL CALL FOR ANY WORK SUB-
MISSIONS
December 1st ISSUE TWO SENT TO PRINT
December 11th ISSUE TWO ON SALE at Nana’s Vin-
tage Fair, FatCats Hanley

7. Press Release
Prototype Magazine
FOR IMMEDIATE RELEASE
STAFFORDSHIRE, 2011: Prototype magazine is a new publication for those practicing the creative arts in
Staffordshire and the surrounding counties. The magazine began as Laura Allen’s final major project for her
Foundation Degree at Staffordshire University, in which she achieved First Class Honours. It was created
through passion and hardwork, with the goal to help promote artists for free. It is to be used as a pedestal
to help creatively minded individuals promote and publish their work, whilst providing them with a diverse
piece for their portfolio.
The first issue of Prototype can be purchased online and was highly influenced by the Punk era. However,
development of the brand and content, Prototype magazine has been rebranded with an eclectic, vintage
and handmade feel. Along with a new brand, Prototype has a new website, new merchandise and a new
direction.
Issue two will be on sale to the public at Nana’s Vintage Fair at FatCats, Hanley on Sunday 11th December
where advice can be sought, subscriptions are available to be purchased and you can sign up to our Loyalty
List to receive unique offers and discounts. Issue two retails at £4 and yearly subscriptions are available for
£10 (for limited time only)
Following our first Art & Craft fair Prototype hopes to continue to sell at more fairs around the Midlands.
It is completely free to contribute to the magazine and guidelines for submission can be found on our Face-
book page and our website. There are minimal and flexible fees for advertising for small businesses wishing
to have a printed advertisement.
Prototype is an independant zine, with a handcrafted, personal feel, revamping Staffordshire’s ‘Creative
County’ title.
For further information, press enquires or to contribute work please contact:
Laura Allen, prototypemag@gmail.com or visit www.prototypemag.co.uk
Facebook: ‘Prototype magazine’ Twitter: prototype_mag
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