The document proposes a music video idea for the song "Dream Catch Me" by Newton Faulkner. The proposed narrative music video would follow a girl dealing with a breakup through text message. Drawings she made would come to life to console her. By the end, her drawings construct an uplifting message. The proposal discusses conventions of acoustic music videos and how the proposed video would follow or contrast them. It outlines plans for promotion, distribution, and addressing potential technical difficulties.

1. “DREAM CATCH ME”
– NEWTON FAULKNER
MUSIC VIDEO PITCH
PRESENTATION
By James Carolan

2. THE IDEA FOR MY MUSIC VIDEO
 I will be making my music video completely narrative, and my
idea for the narrative is this:
The music video features a girl who is in what she thinks is a stable
relationship. She is drawing a picture of a boy and girl when, she receives a
text revealing to her that her boyfriend is in fact unhappy with the
relationship and decides to break -up with the girl. Hur t; the girl immediately
wants to be alone, and so she locks her self away in a bathroom downstair s,
far away from the study where her drawing takes place. While cr ying over her
break -up, the drawing she has done in her study comes to life in order to
console her over what has happened. Eventuall y the girl leaves the bathroom
and throughout the day, slowly moves around the house, still saddened by the
break -up. She moves from room to room, getting closer to the study, where
her break -up took place. Her drawings throughout the day however, acquire
the pencil, and draw material required to create a message to her, and begin
working to build her this message. Night comes and the girl finally decides to
return to her study, where her drawings are finishing of f their message to her.
When she finally enter s the study she realises something has changed. She
picks up her original drawing, and for the fir st time since the early morning,
she smiles. The message reads; “ WE LOVE YOU” in large letter s built by stone
bricks, surrounded by flower s and the drawings holding hands and smiling.

3. CODES & CONVENTIONS OF ACOUSTIC MUSIC VIDEOS
 Use of long takes within the music video.
 Use of “soft” editing (i.e. the music video in general is slow
paced and does not use cuts such a jump cuts, which may be
seen to suit faster paced music videos. Therefore acoustic
music videos really give us a chance to understand what is
going on in relation to the lyrics).
 The artist playing the music is often the main focus with other
characters supporting the song (i.e. in relation to lyrics. This
means that acoustic music videos utilise both performance
and narrative).
 Locations used can often be isolated areas (e.g. streets,
alleys, etc.) with little or no people seen within the shots.

4. COMPARING AND CONTRASTING MY ACOUSTIC MUSIC
VIDEO WITH THE CODES & CONVENTIONS OF
ACOUSTIC MUSIC VIDEOS
 My music video (from my stor yboards) will use long takes for the majority
of my music video (conforming to the conventi ons of acousti c music
videos).
 My editing will use straight cuts and avoid more fast paced editing
techniques such as jump cuts. I am doing this to allow the narrative being
shown to be under stood clearly and to allow the audience to piece together
the relation to the lyrics (again conformi ng to the conventi ons of acousti c
music videos).
 There will be no ar tist shown in my music video however. So unlike typical
acoustic music videos that contain utilise both narrative and per formance,
my entire video will be narrative based (contrasting the conventi ons and
yet conforming to them, although no matter what, since acousti c music
videos typically utilise both narrative and per formance, my music video
conforms to some extent, since it has to use at least one form of
presentation – per formance or narrative).
 The location within my music video will be various rooms around my house,
and one location outside of it, so while this is not seen so much as an
isolated area, during my music video the only per son who will be seen is
my actress, therefore using a non -isolated area with ver y few people (both
conforming to the conventi ons and contrasting them).

5. TARGET AUDIENCE AND HOW I WILL REACH THEM
 My target audience is males and females ages 13 to 21 . I want to make it
known that the music is also open to ages above and below, and that this
age group is just the one I believe most likely to be interested in the song I
have chosen.
 Besides the actual music itself (being the reason I chose my target
audience), I will help to reach those within ages 13 to 21 (and possible
below/above) through the use of multiple websites which are popular with
my target audience. I will use „YouTube‟ (to post the music video online),
„Facebook‟ (to create a profile/group for the fake ar tist that I will create,
behind the song I am using), „Twitter‟ (to again create a profile for the fake
ar tist that I will create, behind the song I am using) and finally „Vimeo‟
(again, to post the music video online).
 I considered using „Myspace‟ to also promote my music video to my target
audience, although due to the website‟s activity seriously declining due to
other websites such as „Facebook‟ and „YouTube‟, I decided the sites listed
in the previous bullet point would be much more ef fective ways of reaching
my target audience, and making my music video and fake ar tist known.

6. MEDIA INSTITUTION DISTRIBUTION
 The record label behind the artist of my song – Newton
Faulkner, is Sony BMG Music Entertainment.
 I believe that Sony Music BMG Entertainment would, like how
they distribute Newton Faulkner's music, would also distribute
my music video. I believe this because I am not using a song
that I have created myself, and so I therefore believe they
would hold the same interest in my music video as they do for
his, since it uses the same song.

7. TECHNICAL DIFFICULTIES I MAY ENCOUNTER
WHILST CREATING MY MUSIC VIDEO
The following are possibilities for technical dif ficulties I may
encounter during the shooting of my music video.
 Camera battery life (running out when needed)
 Animation time restraints (in terms of drawing, scanning in
and then editing all the animation into my music video)
 Lighting being too strong/weak whilst filming (since almost
all of my locations are interiors and are often small rooms.
Therefore using extra lighting may overpower the actress,
causing them to look unnatural (whereas I am aiming to make
them appear natural within my music video), or not using
extra lighting and causing the camera to not being able to
properly see the actress).

8. OVERCOMING POSSIBLE TECHNICAL DIFFICULTIES
 To overcome any issues with camera batter y life I will make sure
that ever y night, and also during shooting breaks, that all cameras
are on charge so that they do not die when needed.
 To overcome animation time restraints, I have decided to begin
filming over the Christmas break so that all recording required is
finished and out of the way. This means I can begin the animation
process in the Christmas break as well, giving me plenty of time to
draw each par t of the animation, upload it to my computer, put it
together and adjust the length of each piece of animation where
needed.
 Finally, to overcome the problem of extra lighting being too
strong/weak I am prepared to go out and buy dimmer lights or
slightly stronger lights, if the lights I am using are too strong/weak.
I will also location lighting to achieve the correct balance within my
music video, such as turning on/of f more room lights to achieve
shots that appear neither dim nor unnaturally strong (since I am
aiming for a natural look to the actress in the music video).