This image of pop singer Ellie Goulding makes use of lighting techniques like light coming from the left to enhance her features and give a professional style. It also follows the rule of thirds by placing her in the primary optical area so the face is the first thing seen. The empty spaces keep the focus on the artist. The simple, isolated mise en scene could emphasize her as a solo artist and connote power, while her slightly provocative costume may engage younger male audiences.