This document proposes a music video for the song "So Good" by Louisa Johnson. It suggests filming a 18-year-old upcoming retro R&B/soul singer named Jemima lip syncing and acting out a narrative of falling to temptation in a parking lot. The video aims to match the conventions of the R&B genre through performance aspects as well as a build up of events showing it's good to let go. Effects like distortion and shaking camera are mentioned to portray being under the influence of alcohol.

1. PITCH
LOUISA JOHNSON- SO GOOD

2. BACKGROUND
Release date: 28th October 2015
The singer was the winner of last years XFactor
The message of the song is falling to temptation
The original video includes both performance and narrative
We have links with potential pianists, drummers and guitarist
that would be willing to sacrifice their time for our music
video

3. THE GENRE
We feel that R&B is a genre that we are not only familiar with
but we believe when fitting to the conventions of this genre
we can fully ensure our music video reaches to those
expectations
Which is why we have chosen the song
So good – Louisa Johnson(R&B and soul singer)
We chose this artist not only because she is upcoming but
we believe we can create a video that equates well with the
song.

4. THE SET
Although we want to have the performance aspect to our
video we wanted a build up of events happening in the
video, emphasising its good to let go, for example getting
up to trouble in a car park.

5. THE PROPS
We also have access to a drum kit, piano/keyboard, bass
guitars and microphones

6. THE ARTIST
• Meet JEMIMA
• 18 years of age
• Retro style RnB/Soul singer
• We choose Jemima as she already
sings as a Hobby, writes music, and
is used to lip synching, which would
be effective for our music video.
• She would be able to learn the lyrics
quickly and portray the right
emotions for the song.

7. OUTFIT IDEAS
Dark reds
Denim
Leather
Smokey eye
Dark red lipstick
Choker

8. EFFECTS/CAMERA
DISTORTION – UNDER INFLUENCE OF ALCOHOL
SYNCHRONOUS CUTS
CUT AWAY SHOTS TO NARRATIVE
CLOSE UPS OF LIP SYNCHING
TRACKING SHOT
SHAKING CAMERA EFFECT