Ella Eyre is new to the music scene and relatively unknown apart from her number 1 song with Rudimental "Waiting all night", which the document's authors have chosen to base their music video on. As little is known about Ella Eyre, the authors can craft her image and identity for the music video as they choose without risking plagiarism. They also have freedom to be completely new and unique in their video. The authors had previously based an artist on Florence and the Machine and created a strong image, and will continue with that image for Ella Eyre but update the forest/fairy tale theme to fit the song. Their artist will still be quirky but not as dark and gothic.

2. Ella Eyre is new to the music scene and
her work is relatively unknown apart
from her number 1 song with
Rudimental ‘Waiting all night’, which is
the song we have decided to set out
music video to.
Eyre is signed to Virgin/EMI and has an
up and coming album in the works.
The fact that little is known about her
is an advantage to us, we can make the
artist to have whichever image and
identity that we want as we aren’t in
danger of plagiarism. It also means we
are able to be completely new and
unique in our music video.

3. After basing our artist on the likes of
‘Florence and the Machine’ before, we
had created a strong artist image. We
still stick to all the decisions made with
the artist being current but with an old
quality, as we think that Ella Eyre’s
voice is unique and transfers through
to our indie image we have
established.
The only thing we have decided to
change is the forest-y, fairy-tale theme
to the artist as that was to fit with the
‘Howl’ song.
Our artist is still just as quirky but not
as dark and gothic.