L&L Productions proposes to create a music video for the song "He Loves You" by The Pretty Reckless. The video will include both live performance scenes of the band as well as narrative scenes portraying the story of betrayal told in the song lyrics. It will be fast-paced and edited to match the energy of the upbeat rock track. Traditional rock costumes, makeup, and a simple dark background will be used to showcase the performers. Possible locations include the drama studio, a bedroom, and Wandlebury Woods.

1. A2 Music Video
By Lauren Sammout & Laura Di Paolo

2. We are L&L Productions…
 We are very creative.
 We’re good at sticking to deadlines.
 Continuity is our best friend.
 We want to entertain.

3. “He Loves You”
 The track for our music video is “He Loves
You” by The Pretty Reckless.

4.  The track is of the rock/pop genre.
 It is upbeat and fast paced with catchy
lyrics.
 The key audience for the Music Video
would be mainly teenagers from both
genders.

5. So, we propose…
 We take this song and turn it into a fast
paced music video full of energy and
various images.
 The editing will be parallel to the beat,
keeping the pace of the song.
 The genre will be half performance and half
narrative/location based.

6. In a more detailed explanation…
 The lyrics in “He Loves You” tell a story of
betrayal within a relationship from a female
perspective. Therefore we plan to portray
this in our music video.

7. Mise-en-scene
 We plan to use quite traditional ‘rock’ costumes for the
lead singer.
 The band will be in dark clothing, mainly in black to allow
the lead singer to ‘stand out’.
 The primary colours will be red and black, which are
traditional in rock.

8. Mise-en-scene
 We want to make our video as conventional as
possible.
 We will include real instruments to heighten the
impact of the music.
 The background of the performance location will
be simple and dark, allowing the performers to
stand out.
 The make-up will be quite natural, with the
addition of heavy black eyeliner!

9. Mise-en-scene
 The lighting will be a mix of light and dark,
depending on the lyric.
 We will also include flashing lights to
enhance the realism of the performance.

10. Possible locations include…
 The Drama Studio.
 Bedroom.
 Wandlebury Woods.

11. Casting
 We have acquired a cast for each role within the
video.
 We have each instrumentalist and an actor.
 Roles include:
 Lead singer
 Guitarist
 Bassist
 Drummer.

12. The technical bits…
 We will include an inset frame within a
photo album to show a past memory.
 We will edit the lighting and saturation in
various shots.
 We will keep a constant flow with the fast-
paced editing throughout the track.

13. Goodwin’s Analysis
 Visuals to lyrics - such as “on your knees”
she will get on her knees.
 Visuals to music - the singers/ band will
move to the beat.
 Voyeurism - In a bedroom or mirror to show
her reflecting on life.
 Artist Close-ups - we shall use them.

14. Continued…
 Genre - Narrative and performance.
 Intertextuality - We will include some;
although we have not made a final decision
yet.

15. CD/DVD Cover…
 We will be taking photos during the shoot.
 Possible ideas include:
 Artist close-up.
 Artist and band.
 ‘Artistic’ shots.
 The CD, Advert and Music Video will link together
through similar images taken from the shoot.

16. Key success factors…
 We have successfully acquired a cast and
crew.
 Costume, hair and make-up styles have
been planned.

17. What could (but won’t) go
wrong…
 The Drama Studio could be in use.
 Members of our cast could become
unavailable.

18. In conclusion…
 We will make a fast paced music video.
 It will include many technical elements.
 The impact of the song will be reflected
through the editing.
 Overall, we will make an all-round
entertaining video.