The Cast
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The document describes the cast for a music video, including Jamal as the lead singer, Jaymee as the female interest who fits the R&B stereotype, and Otis and Dominic as dancers and friends of Jamal in the dance scenes.
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This document contains summaries and analyses of shots from the student's music video and how they demonstrate different techniques, as well as references to other music videos. Some of the shots discussed show:
1) A link between the lyrics/music and visuals by depicting the protagonist destroying alphabet letters in a bowl to represent his destructive nature.
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1) Different types of performances such as lip-synced, live, and dance.
2) Featuring the artist to sell their brand and image.
3) Using different types of narratives like clear stories, clay animation, and abstract ideas.
4) Including close-ups of the artist performing.
5) Varying the mise-en-scene with costumes, locations, props, and lighting.
6) Having either only the non-diegetic music track or including additional sound elements.
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The document discusses different types of music videos and elements of post-modernism in music videos. It analyzes the Green Day music video "Wake Me Up When September Ends" in terms of its narrative elements, editing techniques, and mise-en-scene. It also examines representations of gender, race, sexuality, and materialism in Beyonce's music video featuring Jay-Z "Crazy in Love." Finally, it provides examples of how post-modern music videos employ intertextuality, pastiche, and parody by referencing or paying homage to earlier works and artists.
Assignment 3
1) The video for Shawn Mendes' "Treat You Better" follows conventions by prominently featuring the artist singing in a location that relates to the narrative.
2) The narrative illustrates the song's lyrics and splits to show Mendes singing, with contrasting and similar elements between the performance and story.
3) Lorde takes on a controversial role as a mistress in her "Royals" video to match the love song theme, though it's revealed the male is to blame.
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1) The music video for Shawn Mendes' "Treat You Better" features him clearly singing throughout locations that relate to the song's narrative.
2) The narrative illustrates the song's lyrics about a breakup while splitting to also show Mendes' performance, with elements that are both contrasting and similar.
3) Lorde's music video for her song amplifies the heartbreak theme of the lyrics by casting Lorde as the mistress of a married man, though it ultimately reveals he is to blame, playing with the controversial role in a way that matches Lorde's tendency to use symbolism and focus on topics like life falling apart in her music.
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Question 3
The document summarizes feedback received on a music video from various sources: self and peer assessments, experts at a viewing evening, and analysis of a previous year's music video. Key lessons learned include utilizing conventions of the R&B/hip-hop genre effectively, using a variety of shot angles and transitions, replacing inconsistent footage, ensuring all audio is included, and being critical of one's own work to improve quality. The feedback helped identify both strengths and areas for improvement to make the music video more cohesive and appealing to its target audience.
Question 3
From receiving feedback on their music video from various sources, the student learned several things:
- The video effectively used conventions of R&B/hip hop music videos and had good shot angles, but the club scene footage was inconsistent.
- Peer assessments confirmed some strengths but noted issues with green particles and superimposed imagery opacity.
- Assessing another student's video highlighted the importance of lip syncing, camerawork, and shot sizes/distances.
- Gathering audience feedback is invaluable for improving media products and better targeting their intended audience.
Question 3
The document summarizes feedback received on a music video from various sources: self and peer assessments, experts at a viewing evening, and assessment of a previous year's music video. The key learnings were that the video effectively used conventions of the R&B/hip-hop genre, had good shot variety and transitions, but could improve one club scene that did not match the quality of the rest. Peer feedback reinforced some of this and suggested other minor adjustments. Assessing an earlier video helped avoid similar flaws. Overall, the feedback helped strengthen the video's appeal to its target audience.
Q3
The document summarizes feedback received on a music video from various sources: self and peer assessments, experts at a viewing evening, and analysis of a previous year's music video. Key lessons learned include utilizing conventions of the R&B/hip-hop genre effectively, using a variety of shot angles and transitions, replacing inconsistent footage, ensuring all audio is included, and being critical of one's own work to improve quality. The feedback helped identify both strengths and areas for improvement to make the music video more cohesive and appealing to its target audience.
Q3
The document summarizes feedback received on a music video from various sources: self and peer assessments, experts at a viewing evening, and analysis of a previous year's music video. Key lessons learned include utilizing common music video techniques effectively, ensuring consistent quality, and adjusting elements like opacity for clarity. Conducting diverse assessments was valuable for improving the video and understanding audience needs.
The Cast
The document describes the cast for a music video, including Jamal as the lead singer, Jaymee as the female interest who fits the R&B stereotype, and Otis and Dominic as dancers and friends of Jamal in dance scenes.
Location Shots
The document lists and describes several potential filming locations in London for a production group. The London Eye is proposed as it has romantic connotations and nice scenery. A bridge in Westminster is suggested for its dynamic qualities and suitability for love or dance scenes. Tower Bridge is also considered for the romantic atmosphere evoked by couples seen there previously. Various central London spots are presented as options for dance scenes or romantic moments between characters.
Lyrics Analysis
The document is a song lyric breakdown for the song "Be Right On Time" by Tion Wayne. The lyrics describe a man who is instantly attracted to a woman and promises to treat her well if she chooses to be with him. The breakdown suggests visual elements for a music video such as close-ups of the woman's features during the first verse, quick cuts to show the man's impatience, and slower shots of him singing emotionally to her during the final verse as she leaves.
The StoryBoard
The storyboard outlines a music video that would open with establishing shots to set the location. It then shows friends, including the main performer, and cuts to a close-up of a girl's facial expression. As the music starts, the performer checks the time as they need to leave soon. There are shots of him walking after the uninterested girl and dancing in a tunnel on their way to a party. At the party, shown in black and white with the girl in red, there are performance scenes and a conversation where he expresses his feelings. The video ends with the two silhouetted together at the London Eye as the music and dialogue finish.
The StoryBoard
The storyboard proposes opening a music video with an establishing shot to set the location in a postmodern style. It then shows friends, including the main performer, and cuts to a close-up of a girl's facial expression. As the music starts, the clock is shown fast-forwarding and the performer checks the time. Scenes include him walking after the uninterested girl, his friends urging him to hurry, and them finally together at the London Eye.
The StoryBoard
The storyboard proposes opening a music video with an establishing shot to set the location in a postmodern style. It then shows friends, including the main performer, and cuts to a close-up of a girl's facial expression. As the music starts, the clock is shown fast-forwarding and the performer checks the time. Shots include him walking after the uninterested girl and his friends urging him to hurry. It ends with them dancing in an area and together at the London Eye as the music finishes.
Audience Reseach
The document summarizes the results of a questionnaire about music video consumption habits. It found that participants were evenly split between male and female, ranged in age, and listened to a variety of genres, most commonly pop. Most participants preferred to watch music videos on TV rather than websites, and used YouTube and channels like Kiss FM to view them. They looked for dancing and storylines in videos and most preferred performance-style videos. Most watched videos every day or a few times a week.
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The Cast
- 1. The Cast
- 2. Jamal He is the main male character and is the performer/ singer in the music video. We choose him as he fits in with the R’n’B genre and the song that we have chosen.
- 3. Jaymee She is our female character in the music video. We have chosen her in order to conform with the R’n’B female stereotype of being mixed race/dual heritage and being attractive.
- 4. Otis and Dominic Within the music video, these two would act as dancers in the dance scene as well as Jamal’s (the main character) friends. Otis Dominic