The document analyzes the brand identity and mode of address of an issue of "Vibe" magazine. It summarizes that the magazine establishes its brand through consistent use of colors like black, white, and red in titles and images. The large bold fonts and prominent placement of celebrity photos aims to attract readers' attention. Overall, the magazine's style and serious facial expressions portrayed are meant to appeal to its target teenage audience.

1. Task Three – Brand Identity
and Mode of Address
Analysis
I will be analysing an issue of
‘Vibe’ magazine

2. Front Cover
The front cover creates a brand identity by the colours and fonts used.
The headline connects with the audience because
they have made the font size really big and they
have put it in yellow making it stand out from the
rest.
This cover story being written in white writing on the
black and white background making it seem
thoughtful.
The colour scheme of the front cover being
mainly black and white makes the masthead
stand out more and the facial expression of the
artist makes the mode of the magazine very
serious and stern.
The storylines of this
magazine are key.
They way they have
wrote them in Serif
font makes it seem
more important and
formal.

3. Contents Page
This magazine uses a house style throughout by using the
same colour scheme of black and white, like this
background. The mode of address on this contents page
is mainly focused on the fashion of the celebrity, they
have made the image of the artist take up most of the
page and they have used a medium long shot; this shot
type makes the audience look at the artist and the artist’s
fashion. Also the way the artist is standing gives off that he
is laidback and stylish.
Vibe often uses this on it’s other pages of the
magazine like a house style; they do this to
show that all of the content written in the
magazine is from Vibe.
The way they have written Vibe here is effective
because the audience would look at it to see
what it says because it isn’t clear.

4. Double Page Spread
The colour scheme of this article is also red, white
and black which is following the rest of this
magazine.
“LIFE OF A SHOOTING STAR!” would make the
audience automatically read it because of how big
it is compared to the rest of the text and the font
and colour it is written in makes it stand out more.
This image stands out to the audience
because the writing on the side of his face
makes it a viewpoint as well as the lipstick
kiss mark. This image would appeal to the
target audience of teenagers because of
the informal word ‘SWAG’ on his face.
This page also
contains the
‘Vibe’ barcode
looking image.

5. Overall
Overall the mode of address used is to appeal to the
target audience. The facial expressions of the
celebrities on the front are all mainly the same; this
would appeal because they make the magazine
seem serious and as if the magazine has written
something bad about them making you want to
read to find out.
The colour scheme used are appealing
to the audience because they always
use black and white and either red or
yellow. The mode of address this gives to
the audience is serious and masculine.