Tekera offers a unique expertise in Wireless / Mobile Solutions, Web Solutions, Social Media Marketing (Facebook, Twitter, Linkedin, Pinterest), Rich Internet Applications, Corporate Trainings

1. for brands

2. Pinterest Joins Twitter And Facebook
As The Newest Self-Expression
Engine -

3. What is it?
Pinterest is a virtual pinboard
which allows users to organize and
share beautiful and interesting
content they find on the web.

4. What is it?
(business edition)
It’s a beautiful platform for storing
and sharing your brand’s images
which helps drive traffic to your
company website or even help sell
products

5. Mission
Pinterest’s goal is to connect everyone in the world through
the 'things' they find interesting.

6. Pinterest states;
People use pinboards to plan their weddings, decorate their
homes, and share their favorite recipes.

7. Users can follow
what’s relevant or
interesting to them, not
everything friends
share

8. Users can also pin on the go

9. Hot for Brands?

10. More than 10 million unique pinners

11. Fastest Growth in Internet History
Launched in 2010 Pinterest is the fastest growing web
site in the US. in all categories (except for services like
Google+ and Yahoo which have a user base)

12. Hot for Business?
 Pinterest is driving more traffic to brand sites than
YouTube, LinkedIn and Google+ combined!
(shareaholic)
 In the last 6 months ideeli.com saw %446 increase in
traffic driven through pinterest

13. Sample Brand Profiles

14. Brand Profiles
 Companies from all industries, publishing to
food/drink, automotive to clothing and others can
share cool and inspiring images of all kinds.
 Pleasing graphics, goods, inspirational images or
simply a wow effect could make a Pinteresting Brand
for users worldwide.
 Think great products, inspirations, corporate and
social responsibility

15. Mashable
 Think of mashable! now remove the long articles
 Shares gadgets, web humor, infographics, social
media and much more

16. Mashable

17. Shopping Sites
 Shopping sites could easily integrate items to
Pinterest and drive both traffic to their site and lead to
purchase
 Take Etsy, an online handmade/vintage shopping site
 Brand profile already has over 40.000 followers
 Etsy shares purchasable items, gift ideas and
inspirations
 Price tagged images are directly linked to purchase

18. Etsy

19. General Electric
 GE develops technologies that lead to better life
 Company shares inspiring images, incredible
machines, appliances manufactured and even
corporate projects like #whatworks

20. General Electric

21. Fashion Brands
 I think there are tremendous opportunities for
Fashion brands with Pinterest
 An industry made of colors, fabric, inspiration,
celebrity and trends seems like a perfect fit

22. Fashion Brands

23. University Profiles
Imagine what it’d be like for students if they had the
chance to take a detailed look at college life before they
applied without having to signup for a campus tour

24. UCLA

25. Take aways
 Great potential for retailers
 Boost your brand image by sharing cool but relevant images
 If you have a catalogue this is one opportunity to digitize it
 Inspire people and generate a viral effect
 Generate lead, find out what’s interesting for users
 Never SPAM your followers
 Share what’s interesting and drive traffic to your website
 Pin, re-pin and like other users’ images that you find relevant
 Brands that only share own content are uninteresting
 Keep in mind, social network rules apply

26. Thank You - ‘Pinterest for Everyone’
For Pinterest for your brand – send your enquiry at
pinterest@tekerasolutions.com
 pinterest.com/tekerasolutions | twitter.com/tekerasolutions |
slideshare.net/tekerasolutions | linkedin.com/in/rimplesanchla |
tekerasolutions.com