Pinterest is a content curation site that allows users to share pictures by pinning them to virtual boards. It is attracting interest from advertisers because users frequently share products, making it valuable for promoting brands. Brands can leverage Pinterest by adding pin buttons to encourage linking back to their sites. Rather than self-promoting, companies should use Pinterest to demonstrate their brand identity and culture through engaging content. Advertisers can also use Pinterest for market research by examining what their followers pin to discover other interests.