This document discusses how to drive large amounts of traffic to websites through Pinterest by creating engaging content in the form of "instructographics". Instructographics are vertical step-by-step guides that encourage users to recreate ideas themselves. Key recommendations include designing instructographics that are at least 500px wide and 2500px tall, submitting content to Pinterest during peak hours, and focusing on creating high-quality, unique content that provides value to users rather than clients.

1. Going Viral on Pinterest:
Huge Traffic and Big Opportunities.
Colby Almond
97th Floor
@colbyalmond
http://slidesha.re/pinterestviral
Monday, April 2nd 2012

2. What is Pinterest?
?

3. If correctly planned, Pinterest can drive over
100,000+ visitors to your site.

4. Old Digg (R.I.P.) :

5. Reddit:

6. Pinterest:
WOW!

7. So How Do I Get this Kind of Traffic?

8. Pinterest Demographics
Misconception : Pinterest is only for women.

9. Pinterest Demographics
When in doubt, think like Reddit.

10. Developing Content for Pinterest

11. Pinteresting Content
Sometimes graphic designs need to change
to fit new social networks.

12. Pinteresting Content
Infographics work on other networks, however,
there are reasons they typically don’t on Pinterest.

13. Pinteresting Content
What Infographics Display:
•Specific, industry related information
•A lot of information in one graphic
•Not necessarily the most interesting of content
What Pinterest Wants:
•Great ideas that apply to life
•Steps and instructions
•Graphics that will guide them through life

14. Pinteresting Content
Infographics are awesome, but with Pinterest a
new type of content was born.

15. Instructographics

16. Instructographics
Exactly what are instructographics?

17. Instructographics
Instructographics : a vertical representation
of creative ideas or steps that guides the user
to make it themselves.

18. Instructographics
Steps to creating an instructographic:
• Find a creative idea that has viral potential.
• Create the steps in a vertical fashion that
are visually easy to follow.
• Finish with the end product.

19. Instructographic Examples

20. Instructographic Examples
Large Title
Easy to
read steps

21. Instructographic Examples
Pinterest also acts as a catalyst for Facebook
shares . . . but not Twitter.

22. Instructographic Examples
Instructographics:
Size Matters

23. Instructographic Examples
Design every instructographic to be at least 500
pixels x 2,500 pixels . . . but no longer than 5,000.
The repin, like, and comment
buttons are ONLY at the top. If the
users have to scroll forever to the
bottom, chances are they will not
scroll back up.

24. Instructographic Examples
Why 2,500 pixels long?

25. Instructographic Examples
An Incorrect Graphic on Pinterest:
36,000 repins!
But how many
visitors….

26. Instructographic Examples
An incorrect graphic on Pinterest:
Only 3,651 views
on my site.

27. Instructographic Examples
A correctly sized graphic on Pinterest:
51,000 repins!
This had to
work……

28. Instructographic Examples
A correctly sized graphic on Pinterest:
Only 151,733 views on
my site.

29. Instructographic Examples
What if you can’t size your graphics to the
correct proportions?
BUTTON ALL
THE THINGS!

30. Submitting to Pinterest
So when should I submit my content to Pinterest?

31. Submitting to Pinterest
5 AM and 5PM Eastern Time

32. Important Reminders
Other important things to remember.

33. Important Reminders
Don’t spam your followers.

34. Important Reminders
Place cool images in your content.

35. Important Reminders
Content is King.
Don’t let your clients interfere with your creativity.
You’re the professional.

36. Important Reminders
Create the content for the users, not your client.

37. Important Reminders
Don’t forget the embed code!

38. Important Reminders
LOVE YOUR CONTENT
LIKE IT’S YOUR BABY!

39. Important Reminders
Protect it.
Watch it grow.
Don’t let anyone steal it.

40. Thank You.
Colby Almond
97 Floor
th
colby@97thfloor.com
@colbyalmond
http://slidesha.re/pinterestviral