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This document outlines a 7 step plan to help small businesses succeed. The steps are: 1) write an elevator pitch, 2) look professional, 3) use social media, 4) seek help from experts, 5) avoid procrastination and other distractions, 6) stay grounded and focused on long-term goals, and 7) take action now to implement the plan. Additional advice includes defining your brand, building your online presence, finding mentors, and continually learning. The overall message is that small business owners should not try to do everything alone and should take immediate steps to market and grow their business strategically.
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- 1. A Seven StepPlan To Get Your Small Business Flying… RIGHT NOW!
- 2. twitter.com/mike_said_what #nedbankSBS slideshare.com/mikesaidwhat Action Now!
- 3. Mike & HisMechanics Michael Said brandStrategy
- 4. Mike & HisMechanics Michael Said brandStrategy
- 5. brandStrategy.co.za Help, It SometimesFeels Like I Am Drowning!
- 6. Help, It SometimesFeels Like I Am Drowning! 7 Mistakes All Small Business Owners Make
- 7. Mistakes That AllSmall Businesses Make 1 “I am not very good at marketing” 2 Going in without a business plan 3 Doing things the wrong way round 4 Thinking it’s all about you 5 The worst number in the world 6 Ingratitude 7 Following the herd
- 8. Help, It SometimesFeels Like I Am Drowning!
- 9. Let’s Get ThisThing Back On The Road Already! “I had a great idea and so I started a business.” “Yes, but can you tell me in 60 seconds or less exactly what it is you do? And more importantly, what you can do for ME?”
- 10. Write Your ElevatorPitch To: People who need to be able to speak in public or at work Seeking: To improve their speaking and presentation skills I Offer: A professional assessment and ongoing skills training Reason To Believe: I have over 10 years' experience in coaching & mentoring of speakers
- 11. Write Your ElevatorPitch To: People who need to be able to speak in public or at work Seeking: To improve their speaking and presentation skills I Offer: A professional assessment and ongoing skills training Reason To Believe: I have over 10 years' experience in coaching & mentoring of speakers
- 12. Let’s Get ThisThing Back On The Road Already! “How am I going to make myself look professional?” “Register that domain, get yourself some hosting, build a website, get a logo, print a business card… Look Professional!”
- 13. Make Yourself LookProfessional! Get A Logo: Four concepts R295 Domain Reg: R150 once off Hosting: One year's hosting R295 Build A DIY Website: Basic R295 Personal Twitter Page: R245 Corp Facebook Page: R295 www.underR300.co.za
- 14. “There is nouse in looking professional if you are not going to behave like a professional?” “Integrity & Your Brand Promise!” Define Integrity…
- 16. Offer Perceived As Trust Products Or An Expert Services Outstanding Familiarity Visibility Makes You Increases New Demand Credible Referrals Relationships Higher Prices If you are not going to be Top Of Mind.. You might as well be nowhere!
- 17. Let’s Get ThisThing Back On The Road Already! “What about ‘Social Media Marketing’?” “You need to know where to start and what to do… But don’t worry it is not as complicated at it first appears.”
- 19. Get Sociable! Your Site:Search Engine Optimized! (Google etc.) Wonder Wheel: Finding your key words Your Blog: Think with your head, write with your heart! LinkedIn: Build your online CV immediately, ask for ref. Twitter: The cocktail party side. Facebook: The Inside look. Foursquare: Location Based.
- 20. Secrets even yourweb designer doesn’t know!
- 24. Let’s Get ThisThing Back On The Road Already! “Surround Yourself!” “Don’t try and do this alone… Seek Help Fast. A persons success can be measured by how easily they ask for assistance”
- 25. Surround Yourself! Money: Goto your bank! (Nedbank Small Bus Services) Expertise: Go to the library! (Call in a consultant) Company: Buy a dog. (Join a business community) All Three: Find a partner who compliments your style, make sure you both share the same belief system. Build Your Own Community
- 27. Let’s Get ThisThing Back On The Road Already! “Killing Time & The NOT-To-Do List” “How to prevent yourself from doing the things you know you shouldn’t be doing!”
- 28. The Not ToDo List! Curse Number One! Giving away too much time! Curse Number Two! Not sending out invoices on time! Curse Number Three! Not following up on outstanding money! Curse Number Four! Procrastination!
- 29. The Not ToDo List! Curse Number One! Giving away too much time! Curse Number Two! Not sending out invoices on time! Curse Number Three! Not following up on outstanding money! Curse Number Four! Procrastination!
- 30. Let’s Get ThisThing Back On The Road Already! “Keeping Your Feet Firmly On The Ground” “Don’t get carried away by the early success, this is a marathon and not a sprint!”
- 31. Your Feet OnThe Ground! Invest In Yourself! Audible.com Amazon.com! Learn, learn, learn! Invest In Your Business! No, you do not need a FASTER car! Invest In Your Staff! What if I train them and they leave? Invest In Your Family! They have earned it!
- 32. Your Feet OnThe Ground! Invest In Yourself! Audible.com Amazon.com! Learn, learn, learn! Invest In Your Business! No, you do not need a FASTER car! Invest In Your Staff! What if I train them and they leave? Invest In Your Family! They have earned it!
- 33. Let’s Get ThisThing Back On The Road Already! “Get Started Now” “The best time to start doing things right was always last year, the second best time is NOW!”
- 34. Get Started Now! MakeA List! Keep a journal of your activity! Find A Mentor! Listen to your conscience! It’s About Habit! Ordinary people doing extra- ordinary things! Make A Decision! Insanity – Doing the same thing over and over and expecting a different result!
- 35. Actions Steps You CanStart Today! 1 Write Your Elevator Pitch 2 Make Yourself Professional 3 Get Sociable With Social Media 4 Seek Help Fast 5 The Not To Do List 6 Keep Your Feet On The Ground 7 Get Started Now!
- 36.
- 37. Wishing You EverySuccess
- 38. Twitter: mike_said_what Facebook: mikesaidwhat Slideshare: slideshare.com/mikesaidwhat LinkedIn: mikesaidwhat YouTube: mikesaidwhat Web: www.brandstrategy.co.za Email Me: info@mikesaid.co.za Call Me: 082 449 7367