This document provides an overview of the Everest brand of spices, including its company profile, marketing strategy, taglines, awards, goals, and conclusion. Everest was founded in 2020 and is headquartered in Mumbai, India. It uses aggressive pricing and TV advertisements, and has become a popular worldwide brand. The document performs a SWOT analysis and notes Everest's goal is to provide the perfect taste and win consumers' appreciation.

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Bibhudutta Tripathy

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CONTENTS
❖ INTRODUCTION
❖ COMPANY PROFILE
❖ MARKETING STRATEGY
❖ SWOT ANALYSIS
❖ TAGLINE
❖ SUCCESSFUL
❖ GOAL
❖ CONCLUSION

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INTRODUCTION
➢ Industry – Food
➢ Headquarters – Mumbai, Maharashtra, India
➢ Products - Spices

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COMPANY PROFILE
➢ Founded – 2020
➢ Founder – Vadilal Shah
➢ Turnover – 370 crore (3.705 billion)
➢ Brand Ambassador – Amitabh Bachhan

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MARKETING STRATEGY
➢ Aggressive & Selective pricing strategy
➢ Focused on TV advertisement
➢ Worldwide & popular brand in the UK, US, Africa,
Australia, Singapore etc.

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SWOT ANALYSIS
➢ Strengths
➢ Weaknesses
➢ Opportunities
➢ Threats

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TAGLINE
➢ “Taste Mein Best Mommy aur Everest”
➢ “Jo khana ko banaye maa ki haath ka khana”

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SUCCESSFUL
➢ Superbrands award 5 time in the years,
2003, 2006, 2009, 2012 and 2015.

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GOAL
➢ The perfect taste in food and win her
appreciation for the same

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CONCLUSION
➢ Pure spices will always be an Integral part of Indian
kitchens.
➢ Every cuisine is different & depends on the state, zone,
climate, cooking method community, and Everest promises
to satisfy each of the consumer’s changing tastes.

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