Himalayan Rocks Pakistan produces Himalayan rock salt lamps and other products. It aims to satisfy customers by producing customized lamps. Rock salt is largely sodium chloride and gives an attractive glow when illuminated. The company's business strategy involves strengthening R&D, expanding management, and pursuing growth in overseas markets. Key goals are to achieve high sales and profitability while becoming a leading salt products supplier in multiple countries.
This document outlines a business plan for Glow Salt, a company that aims to market various salt products in Pakistan. The company's products will include salt lamps, salt soaps, and salt rooms for dry salt therapy. The business concept is to target all market segments in Pakistan, from elite to middle to lower class, and educate people about the health benefits of salt. The marketing strategy will involve designing branding elements like the company name, logo, and slogan. A SWOT analysis identifies opportunities in the growing wellness industry and threats from competitors. The target markets are identified as home/office decor, industrial customers, the medical field, and beauty products both locally in Pakistan and internationally.
This business plan is for Seagull India Pvt Ltd, a salt manufacturer proposing to launch flavored salts. The company aims to become a leading salt producer known for quality and taste. The plan outlines introducing flavored salt products to target niche coastal markets. It analyzes the competitive salt industry and identifies Seagull's strengths as early entry, low costs, and research capabilities. The marketing strategy discusses segmentation, targeting coastal areas and fast-moving consumers. The budget allocates funds over four years for establishment, R&D, promotion and other expenses to launch the flavored salt brand.
This marketing plan summarizes the launch of a new juice product called NatureSip by ITMAAD GROUPS in Sahiwal, Pakistan. The plan includes an introduction to the company's vision, the new product, and current market situation. A SWOT analysis is presented, identifying strengths like experienced staff and weaknesses like a small distribution network. Competitors like Shezan and Nestle are reviewed. The marketing strategy will target kids, youth, and older customers through geographic and demographic segmentation. NatureSip will be promoted and distributed to schools, colleges and neighborhoods across Sahiwal.
Project of marketing plan for new product launchmisbah ullah
This document presents a marketing plan for launching a new fruit juice product called "Fresh Vita" by Sun Rise (Pvt) Limited Company. The plan contains an executive summary, situational analysis including competitors and market segmentation, marketing strategy and objectives, marketing mix including product details, pricing, promotion and distribution strategies, implementation budget, and additional considerations. The key points are:
- "Fresh Vita" is a fresh fruit juice drink targeting all age groups to provide energy and refreshment.
- It will be launched in Rawalpindi and faces competition from brands like Shezan, Nestle, and others.
- The marketing strategy aims to position it as a high-quality product at a moderate
This document provides a report on the training and development process at Mehran Foods and Spices. It begins with an introduction to the company's history and operations. It then describes the company's HR practices, including its emphasis on training and developing employees. The report analyzes Mehran's training procedures, types of training provided, and record keeping. It finds that while training is provided, no formal evaluation methods are used. The report concludes with recommendations to improve the effectiveness of training programs.
The document summarizes several business failures in Pakistan across different industries including coffee shops, banking, telecommunications, auction websites, arcades, air travel, theme-based dining, casual dining, and pizza restaurants. The key reasons for failure included cultural failures due to not understanding local preferences, people's failures due to mismanagement, idea failures due to inappropriate business models or concepts, and tired brands unable to keep up with technological or industry changes.
This document outlines a business plan for Glow Salt, a company that aims to market various salt products in Pakistan. The company's products will include salt lamps, salt soaps, and salt rooms for dry salt therapy. The business concept is to target all market segments in Pakistan, from elite to middle to lower class, and educate people about the health benefits of salt. The marketing strategy will involve designing branding elements like the company name, logo, and slogan. A SWOT analysis identifies opportunities in the growing wellness industry and threats from competitors. The target markets are identified as home/office decor, industrial customers, the medical field, and beauty products both locally in Pakistan and internationally.
This business plan is for Seagull India Pvt Ltd, a salt manufacturer proposing to launch flavored salts. The company aims to become a leading salt producer known for quality and taste. The plan outlines introducing flavored salt products to target niche coastal markets. It analyzes the competitive salt industry and identifies Seagull's strengths as early entry, low costs, and research capabilities. The marketing strategy discusses segmentation, targeting coastal areas and fast-moving consumers. The budget allocates funds over four years for establishment, R&D, promotion and other expenses to launch the flavored salt brand.
This marketing plan summarizes the launch of a new juice product called NatureSip by ITMAAD GROUPS in Sahiwal, Pakistan. The plan includes an introduction to the company's vision, the new product, and current market situation. A SWOT analysis is presented, identifying strengths like experienced staff and weaknesses like a small distribution network. Competitors like Shezan and Nestle are reviewed. The marketing strategy will target kids, youth, and older customers through geographic and demographic segmentation. NatureSip will be promoted and distributed to schools, colleges and neighborhoods across Sahiwal.
Project of marketing plan for new product launchmisbah ullah
This document presents a marketing plan for launching a new fruit juice product called "Fresh Vita" by Sun Rise (Pvt) Limited Company. The plan contains an executive summary, situational analysis including competitors and market segmentation, marketing strategy and objectives, marketing mix including product details, pricing, promotion and distribution strategies, implementation budget, and additional considerations. The key points are:
- "Fresh Vita" is a fresh fruit juice drink targeting all age groups to provide energy and refreshment.
- It will be launched in Rawalpindi and faces competition from brands like Shezan, Nestle, and others.
- The marketing strategy aims to position it as a high-quality product at a moderate
This document provides a report on the training and development process at Mehran Foods and Spices. It begins with an introduction to the company's history and operations. It then describes the company's HR practices, including its emphasis on training and developing employees. The report analyzes Mehran's training procedures, types of training provided, and record keeping. It finds that while training is provided, no formal evaluation methods are used. The report concludes with recommendations to improve the effectiveness of training programs.
The document summarizes several business failures in Pakistan across different industries including coffee shops, banking, telecommunications, auction websites, arcades, air travel, theme-based dining, casual dining, and pizza restaurants. The key reasons for failure included cultural failures due to not understanding local preferences, people's failures due to mismanagement, idea failures due to inappropriate business models or concepts, and tired brands unable to keep up with technological or industry changes.
This document is a marketing project presentation for a new product called Crush. It includes sections summarizing the company and product, vision/mission/goals, segmentation/target market, product lifecycle, growth strategy, new product development plans, competitor analysis, competitive advantages, SWOT analysis, pricing recommendations, distribution channels, and a budget allocation. The presentation was created for a marketing class and provides an overview plan to launch Crush, a nutritional snack product, in Pakistan.
Find delicious,natural and organic ice-cream made of fresh fruits available all Our india as Thanco Fresh Natural ice cream.
for more details visit: www.naturalicecream.biz/
Complete marketing report on gourmet company, pakistanAbdullah Khosa
Gourmet is the top food retail chain in Lahore, Pakistan, known for quality products and services. It started in 1987 with one outlet and has grown exponentially, now with over 120 branches. Gourmet offers a wide range of bakery products, sweets, dairy, and beverages. Its vision is to meet customer needs by focusing on delivering quality food. Gourmet has experienced over 25% annual growth and plans to expand its branch network further. It aims to be the largest bakery and confectionery company in Lahore and Pakistan through superior customer value, quality products, and innovation.
This document provides an overview and analysis of Nestle company and its products in Pakistan. It begins with introductions and outlines Nestle's vision, mission, goals and objectives. It then provides a history of Nestle, describes its organizational hierarchy, and lists its main strategic business units related to milk products, beverages, prepared dishes, and chocolates. The document performs a marketing analysis and discusses Nestle's market positioning. It includes a questionnaire and highlights of Nestle's products. It then analyzes the marketing mix strategies for four key Nestle products: mineral water, Milkpak, noodles, and chocolates/juices. It also includes a BCG matrix and comparisons of Nestle's market growth and
The document outlines a business plan for Café Classic, a new sheesha and coffee house to be opened in Defense Phase II, Karachi. Café Classic will offer specialty coffee, tea, juices, kava and sheesha flavors. It aims to attract customers with high quality products and an upscale Arabian interior design. The financial plan projects sales of Rs. 4.5 million in year 1, Rs. 5.5 million in year 2, and Rs. 7 million in year 3, with profits of Rs. 805,000, Rs. 1,097,000 and Rs. 1,807,000 respectively. Keys to the business's success will be exceptional product quality, good customer service and competitive
This document provides a marketing plan for a new product called Horizon Bag. It includes sections on production description, market research and analysis, market strategy, manufacturing and operations, financial plan, controls, and implementation. The target market is identified as women, students, and tourists. A SWOT analysis is conducted. Pricing will use a target costing method. Advertising, personal selling, and promotional tools will be used to promote the bags. Distribution will start solely and then expand through dealers nationwide.
Gourmet Foods Final Report - Marketing - 2017FaHaD .H. NooR
Gourmet Foods is Pakistan's largest retail chain of food products with headquarters in Lahore, Pakistan.[2] It has seven processing units across the country and over 100 stores in Lahore.[2] The company was founded by Muhammad Nawaz Chatha in 1987. It has outlets in Islamabad, Rawalpindi, Lahore, Multan, Faisalabad, Gujranwala, Gujrat, Jalalpur Jattan, Sheikhupura, Shahdara Bagh(A tehsil of Sheikhupura). It also has international outlets in London in the United Kingdom
Gourmet Foods have expanded their business operations and also produces its own branded soft drinks, beverages, mineral water as well as milk and dairy products (under the subsidiary Gourmet Dairies).
Gourmet produces traditional sweets, snacks, cakes, pastries, doughnuts, biscuits, general confectioneries, bread, several bakery goods, milk plus other dairy products, high quality certified drinking water and the largest range of beverages (17 flavors). Pizzas and fast food are other items prepared by Gourmet on regular basis.
The document outlines a marketing plan for a proposed premium milk tea product targeted at diabetics. The plan includes an introduction, objectives to meet customer demands and create awareness of unhygienic tea alternatives, provide affordable yet high quality sugar-free tea. Key elements discussed include market trends favoring health, convenience and time savings; target markets of teens, youth, workers and elderly in Islamabad and Rawalpindi; segmentation by geography, demographics and behaviors. A SWOT and competitive analysis is presented. The plan proposes niche marketing of a sugar-free tea, positioning as a healthy option, and branding through labeling and promotion campaigns including mobile tea carts and social media.
Presentation nestle pure life usa & pakistanWaqas Mumtaz
Nestle has been operating in Pakistan since 1988 and in the US since 1993. It is the largest bottled water company worldwide. In Pakistan, Nestle Pure Life faces competition from brands like Aquafina, Dasani, Nature, and Culligan. The document discusses Nestle's mission, target markets in Pakistan and the US, weaknesses in both countries, and bottle sizes and prices. It concludes by stating that Nestle is a market leader due to factors like quality, widespread availability, and advertising.
A project on Brand Management of colgate by abdul qadir and sarafrazkhan. this project deals with blind taste test and other aspects of brand management.
Marketing plan of k.mania launching new product pep up juiceusmanalimanzoor
The document provides a marketing plan for launching a new fruit juice product called "Pep up" by K. Mania (Pvt) Limited Company. The 3-page plan includes an executive summary describing the product and marketing strategy. It will introduce Pep up juice in Lahore through various promotional activities. The plan also analyzes competitors, segments the market, and discusses the product, pricing, placement, and promotion strategies. It aims to increase the company's market share and satisfy customers.
This document is a marketing plan report submitted by four students for their Principles of Marketing course. It includes an executive summary, table of contents, and sections on Pepsi's product overview, marketing strategy, market segmentation, and analysis of the marketing environment. The report was submitted to their lecturer, Md. Safayet Mansoor, at Daffodil International University to fulfill an assignment requirement.
Marketing Mix Report - Sufi Drinking WaterFaHaD .H. NooR
Heavy industrialization, especially the installation of chemical industries have increased air pollution as well as contaminated water reserves under the surface. Rapid increase in world population has increased the requirement of potable water. Sufi took a brave step and installed a complete high tech plant based on “Reverse Osmosis System” made by GE BETZ S.R.L; Italy and Blow Molding Machine made by Nisei ASB Pte Ltd; & AOKI TECHNICAL LABORATORY INC, Japan at 35-KM Gujranwala Road, Khori Stop, Kamoky.
We are producing the finest quality drinking water in 19 Ltr. 6 Ltr, 1500 ml, 650 ml and 330 ml packing. A full fledged laboratory equipped with experienced Chemists is analyzing quality of water round the clock. We are also getting analysis report of our water from official laboratories in Pakistan as well as known laboratories in Europe. We guarantee quality of this water to the concerns and stand responsible for any deficiency. Our commitment is to provide safe drinking water to our consumers.
Sufi Finest Drinking Water
Sufi Finest Drinking Water, the water with 100% balanced mineral content. Sufi Finest Drinking Water is the healthiest kind of mineral water and drinking this water each day can help you enhance your overall health and well-being.
It gives your body the right amount of nutrients.
With specialized state-of-the-art technology and under strict hygienic conditions it is ensured that the water is pure, crystal clear and odorless with reverse osmosis.
By ozonation it is ensured that the process is totally germ free.
It contains essential minerals such as iron, calcium and magnesium.
Sufi Finest Drinking Water, unlike tap water, is free of added chemicals as well as preservative-free and completely natural.
Ice cream is a frozen dessert made from dairy products like milk and cream combined with sweeteners and flavorings. Yummy Ice Cream was founded in 1981 and sells ice cream in Punjab, NWFP, and Azad Kashmir. It uses geographic, demographic, psychographic, and behavioral segmentation. The company has various departments and follows a product development process of idea generation, analysis, development, test marketing, and new product introduction. It faces competition from brands like Hico and Omore and must improve its brand image, distribution channels, and quality to overcome weaknesses compared to competitors like Wall's.
Hindustan Unilever Limited (HUL) is India's largest FMCG company, formed through mergers and acquisitions since the 1930s. It is 52% owned by Unilever. Surf Excel is HUL's premium detergent brand, launched in 1959. Over the decades, Surf Excel has strengthened its brand through innovations, effective marketing strategies like TV advertisements and children's events. However, it faces threats from competitors and operates in a low-margin detergent sector. The document discusses HUL's history, Surf Excel's marketing strategies and performance analysis metrics like sales growth and EBITDA margins.
Gourmet is a leading provider of bakery and confectionary products in Lahore with a mission to provide quality products at low prices. Its objectives are to build profitable customer relationships, provide products to increase its markets, and become a leader in its industry. A strength is its strong brand name in Lahore, though it lacks proper promotion and parking. Opportunities include expanding to new cities and markets through home delivery and e-shopping. Threats include changing consumer preferences and lack of new technology and products.
Samsung was founded in 1938 and initially operated as a trading company. It has since diversified and is now a multinational conglomerate with interests in electronics, engineering, shipbuilding, and more. Samsung Electronics is the flagship subsidiary and is the world's largest information technology company, focusing on areas like digital media, semiconductors, telecommunications, and LCD appliances. The company is known for innovating new product categories like phablets and smartwatches, and for its marketing strategies that emphasize accessibility and enhancing people's lives through technology.
The document introduces Yummy Noodles, an instant noodle product made from wheat flour. It is targeted at kids, youngsters, and parents and aims to end hunger at a low price point. Yummy Noodles comes in various flavors like normal wheat, cheese, butter, vegetable, chicken, fish, and pudina. It will be promoted through television, radio, hoardings, online media, and events with an initial advertising budget of 4.5 crores and expected profit of 1.5 crores. Future plans include market surveys, expanding sales, and adding new flavors.
This document provides information about Candil Enterprises (Pvt) Ltd, a company that imports, assembles, and distributes watches and clocks. It discusses the company's history of starting as a proprietorship in 2003 and expanding to a private limited company. It also introduces the two directors, Mr. S. S. Haputhanthri and Mr. R. P. Pothupitiya, who have extensive experience in managing large businesses and marketing watches, respectively. The company aims to expand its business by investing more capital and opening a retail outlet.
February 2020 Entrepreneur India Monthly Magazine
Entrepreneur India, a monthly magazine published by NPCS, is aimed at simplifying the process of choosing the suitable project for investment. It makes business decisions easier and trouble-free by providing a list of right projects for investment. Unique among project investment magazines, ‘Entrepreneur India’ is dedicated to the business of identifying sound investment projects. Every issue consists of a new list of projects which are meticulously selected by the NPCS team after being screened on various investment factors. NPCS team, before labeling a project as ‘Right investment’
Studies various aspects of investment like product demand, market potential, raw material availability, suitable location, payback period, costs involved and breakeven point.
The importance of project identification is known to less and many a times, entrepreneurs spend substantial time and resources on project planning, execution and control, while little attention is paid to project assessment and selection. Such times lead to disastrous business decisions and often a project is declared a ‘dead investment’. Most entrepreneurs, these days, have the capital but not the expertise to shortlist a suitable project to park their money. And ‘Entrepreneur India’ helps remove such hurdles for a businessman to ensure successful ventures and expansions.
See more
https://www.entrepreneurindia.co/entrepreneur
This document is a marketing project presentation for a new product called Crush. It includes sections summarizing the company and product, vision/mission/goals, segmentation/target market, product lifecycle, growth strategy, new product development plans, competitor analysis, competitive advantages, SWOT analysis, pricing recommendations, distribution channels, and a budget allocation. The presentation was created for a marketing class and provides an overview plan to launch Crush, a nutritional snack product, in Pakistan.
Find delicious,natural and organic ice-cream made of fresh fruits available all Our india as Thanco Fresh Natural ice cream.
for more details visit: www.naturalicecream.biz/
Complete marketing report on gourmet company, pakistanAbdullah Khosa
Gourmet is the top food retail chain in Lahore, Pakistan, known for quality products and services. It started in 1987 with one outlet and has grown exponentially, now with over 120 branches. Gourmet offers a wide range of bakery products, sweets, dairy, and beverages. Its vision is to meet customer needs by focusing on delivering quality food. Gourmet has experienced over 25% annual growth and plans to expand its branch network further. It aims to be the largest bakery and confectionery company in Lahore and Pakistan through superior customer value, quality products, and innovation.
This document provides an overview and analysis of Nestle company and its products in Pakistan. It begins with introductions and outlines Nestle's vision, mission, goals and objectives. It then provides a history of Nestle, describes its organizational hierarchy, and lists its main strategic business units related to milk products, beverages, prepared dishes, and chocolates. The document performs a marketing analysis and discusses Nestle's market positioning. It includes a questionnaire and highlights of Nestle's products. It then analyzes the marketing mix strategies for four key Nestle products: mineral water, Milkpak, noodles, and chocolates/juices. It also includes a BCG matrix and comparisons of Nestle's market growth and
The document outlines a business plan for Café Classic, a new sheesha and coffee house to be opened in Defense Phase II, Karachi. Café Classic will offer specialty coffee, tea, juices, kava and sheesha flavors. It aims to attract customers with high quality products and an upscale Arabian interior design. The financial plan projects sales of Rs. 4.5 million in year 1, Rs. 5.5 million in year 2, and Rs. 7 million in year 3, with profits of Rs. 805,000, Rs. 1,097,000 and Rs. 1,807,000 respectively. Keys to the business's success will be exceptional product quality, good customer service and competitive
This document provides a marketing plan for a new product called Horizon Bag. It includes sections on production description, market research and analysis, market strategy, manufacturing and operations, financial plan, controls, and implementation. The target market is identified as women, students, and tourists. A SWOT analysis is conducted. Pricing will use a target costing method. Advertising, personal selling, and promotional tools will be used to promote the bags. Distribution will start solely and then expand through dealers nationwide.
Gourmet Foods Final Report - Marketing - 2017FaHaD .H. NooR
Gourmet Foods is Pakistan's largest retail chain of food products with headquarters in Lahore, Pakistan.[2] It has seven processing units across the country and over 100 stores in Lahore.[2] The company was founded by Muhammad Nawaz Chatha in 1987. It has outlets in Islamabad, Rawalpindi, Lahore, Multan, Faisalabad, Gujranwala, Gujrat, Jalalpur Jattan, Sheikhupura, Shahdara Bagh(A tehsil of Sheikhupura). It also has international outlets in London in the United Kingdom
Gourmet Foods have expanded their business operations and also produces its own branded soft drinks, beverages, mineral water as well as milk and dairy products (under the subsidiary Gourmet Dairies).
Gourmet produces traditional sweets, snacks, cakes, pastries, doughnuts, biscuits, general confectioneries, bread, several bakery goods, milk plus other dairy products, high quality certified drinking water and the largest range of beverages (17 flavors). Pizzas and fast food are other items prepared by Gourmet on regular basis.
The document outlines a marketing plan for a proposed premium milk tea product targeted at diabetics. The plan includes an introduction, objectives to meet customer demands and create awareness of unhygienic tea alternatives, provide affordable yet high quality sugar-free tea. Key elements discussed include market trends favoring health, convenience and time savings; target markets of teens, youth, workers and elderly in Islamabad and Rawalpindi; segmentation by geography, demographics and behaviors. A SWOT and competitive analysis is presented. The plan proposes niche marketing of a sugar-free tea, positioning as a healthy option, and branding through labeling and promotion campaigns including mobile tea carts and social media.
Presentation nestle pure life usa & pakistanWaqas Mumtaz
Nestle has been operating in Pakistan since 1988 and in the US since 1993. It is the largest bottled water company worldwide. In Pakistan, Nestle Pure Life faces competition from brands like Aquafina, Dasani, Nature, and Culligan. The document discusses Nestle's mission, target markets in Pakistan and the US, weaknesses in both countries, and bottle sizes and prices. It concludes by stating that Nestle is a market leader due to factors like quality, widespread availability, and advertising.
A project on Brand Management of colgate by abdul qadir and sarafrazkhan. this project deals with blind taste test and other aspects of brand management.
Marketing plan of k.mania launching new product pep up juiceusmanalimanzoor
The document provides a marketing plan for launching a new fruit juice product called "Pep up" by K. Mania (Pvt) Limited Company. The 3-page plan includes an executive summary describing the product and marketing strategy. It will introduce Pep up juice in Lahore through various promotional activities. The plan also analyzes competitors, segments the market, and discusses the product, pricing, placement, and promotion strategies. It aims to increase the company's market share and satisfy customers.
This document is a marketing plan report submitted by four students for their Principles of Marketing course. It includes an executive summary, table of contents, and sections on Pepsi's product overview, marketing strategy, market segmentation, and analysis of the marketing environment. The report was submitted to their lecturer, Md. Safayet Mansoor, at Daffodil International University to fulfill an assignment requirement.
Marketing Mix Report - Sufi Drinking WaterFaHaD .H. NooR
Heavy industrialization, especially the installation of chemical industries have increased air pollution as well as contaminated water reserves under the surface. Rapid increase in world population has increased the requirement of potable water. Sufi took a brave step and installed a complete high tech plant based on “Reverse Osmosis System” made by GE BETZ S.R.L; Italy and Blow Molding Machine made by Nisei ASB Pte Ltd; & AOKI TECHNICAL LABORATORY INC, Japan at 35-KM Gujranwala Road, Khori Stop, Kamoky.
We are producing the finest quality drinking water in 19 Ltr. 6 Ltr, 1500 ml, 650 ml and 330 ml packing. A full fledged laboratory equipped with experienced Chemists is analyzing quality of water round the clock. We are also getting analysis report of our water from official laboratories in Pakistan as well as known laboratories in Europe. We guarantee quality of this water to the concerns and stand responsible for any deficiency. Our commitment is to provide safe drinking water to our consumers.
Sufi Finest Drinking Water
Sufi Finest Drinking Water, the water with 100% balanced mineral content. Sufi Finest Drinking Water is the healthiest kind of mineral water and drinking this water each day can help you enhance your overall health and well-being.
It gives your body the right amount of nutrients.
With specialized state-of-the-art technology and under strict hygienic conditions it is ensured that the water is pure, crystal clear and odorless with reverse osmosis.
By ozonation it is ensured that the process is totally germ free.
It contains essential minerals such as iron, calcium and magnesium.
Sufi Finest Drinking Water, unlike tap water, is free of added chemicals as well as preservative-free and completely natural.
Ice cream is a frozen dessert made from dairy products like milk and cream combined with sweeteners and flavorings. Yummy Ice Cream was founded in 1981 and sells ice cream in Punjab, NWFP, and Azad Kashmir. It uses geographic, demographic, psychographic, and behavioral segmentation. The company has various departments and follows a product development process of idea generation, analysis, development, test marketing, and new product introduction. It faces competition from brands like Hico and Omore and must improve its brand image, distribution channels, and quality to overcome weaknesses compared to competitors like Wall's.
Hindustan Unilever Limited (HUL) is India's largest FMCG company, formed through mergers and acquisitions since the 1930s. It is 52% owned by Unilever. Surf Excel is HUL's premium detergent brand, launched in 1959. Over the decades, Surf Excel has strengthened its brand through innovations, effective marketing strategies like TV advertisements and children's events. However, it faces threats from competitors and operates in a low-margin detergent sector. The document discusses HUL's history, Surf Excel's marketing strategies and performance analysis metrics like sales growth and EBITDA margins.
Gourmet is a leading provider of bakery and confectionary products in Lahore with a mission to provide quality products at low prices. Its objectives are to build profitable customer relationships, provide products to increase its markets, and become a leader in its industry. A strength is its strong brand name in Lahore, though it lacks proper promotion and parking. Opportunities include expanding to new cities and markets through home delivery and e-shopping. Threats include changing consumer preferences and lack of new technology and products.
Samsung was founded in 1938 and initially operated as a trading company. It has since diversified and is now a multinational conglomerate with interests in electronics, engineering, shipbuilding, and more. Samsung Electronics is the flagship subsidiary and is the world's largest information technology company, focusing on areas like digital media, semiconductors, telecommunications, and LCD appliances. The company is known for innovating new product categories like phablets and smartwatches, and for its marketing strategies that emphasize accessibility and enhancing people's lives through technology.
The document introduces Yummy Noodles, an instant noodle product made from wheat flour. It is targeted at kids, youngsters, and parents and aims to end hunger at a low price point. Yummy Noodles comes in various flavors like normal wheat, cheese, butter, vegetable, chicken, fish, and pudina. It will be promoted through television, radio, hoardings, online media, and events with an initial advertising budget of 4.5 crores and expected profit of 1.5 crores. Future plans include market surveys, expanding sales, and adding new flavors.
This document provides information about Candil Enterprises (Pvt) Ltd, a company that imports, assembles, and distributes watches and clocks. It discusses the company's history of starting as a proprietorship in 2003 and expanding to a private limited company. It also introduces the two directors, Mr. S. S. Haputhanthri and Mr. R. P. Pothupitiya, who have extensive experience in managing large businesses and marketing watches, respectively. The company aims to expand its business by investing more capital and opening a retail outlet.
February 2020 Entrepreneur India Monthly Magazine
Entrepreneur India, a monthly magazine published by NPCS, is aimed at simplifying the process of choosing the suitable project for investment. It makes business decisions easier and trouble-free by providing a list of right projects for investment. Unique among project investment magazines, ‘Entrepreneur India’ is dedicated to the business of identifying sound investment projects. Every issue consists of a new list of projects which are meticulously selected by the NPCS team after being screened on various investment factors. NPCS team, before labeling a project as ‘Right investment’
Studies various aspects of investment like product demand, market potential, raw material availability, suitable location, payback period, costs involved and breakeven point.
The importance of project identification is known to less and many a times, entrepreneurs spend substantial time and resources on project planning, execution and control, while little attention is paid to project assessment and selection. Such times lead to disastrous business decisions and often a project is declared a ‘dead investment’. Most entrepreneurs, these days, have the capital but not the expertise to shortlist a suitable project to park their money. And ‘Entrepreneur India’ helps remove such hurdles for a businessman to ensure successful ventures and expansions.
See more
https://www.entrepreneurindia.co/entrepreneur
summer training report on shree ramkrishna companychanchal bansal
This document is a summer training report submitted in partial fulfillment of a Bachelor of Business Administration degree. It contains an introduction to the jewelry and diamond industry as well as Shree Ramkrishna, a leading diamond manufacturing company in India. The report will analyze employee satisfaction at Shree Ramkrishna through a literature review, research methodology, findings, and conclusions. Key topics that will be covered include measuring employee satisfaction, factors that contribute to satisfaction, and how to make employee satisfaction surveys successful.
Packaging of spice products is an important aspect of the spice industry as it plays a crucial role in maintaining the quality and freshness of the spices. Here are some common types of packaging used for spice products:
Glass jars - Glass jars are a popular packaging option for spices as they are airtight and help preserve the flavor and aroma of the spices. They are also transparent, allowing customers to see the product inside.
Plastic containers - Plastic containers are a popular option for packaging spices as they are lightweight, durable, and affordable. They also come in different sizes and shapes, making them versatile.
Foil pouches - Foil pouches are a popular option for packaging powdered spices as they are airtight and help preserve the flavor and aroma of the spices. They are also lightweight and easy to store.
Paper bags - Paper bags are a traditional option for packaging spices as they are affordable and biodegradable. However, they are not as airtight as other options, which can affect the quality and freshness of the spices.
Tin cans - Tin cans are a durable and airtight option for packaging spices. They are also reusable and recyclable.
Blister packs - Blister packs are a popular option for packaging spice blends or individual spices. They are made of plastic and feature individual compartments that hold the spices, making them easy to use and store.
The document is a marketing report on Sun Power Ceramics Company Limited submitted by Neyamul Mortoza. It provides an overview of the company's marketing activities, strategies, and environment. It analyzes the company's marketing strategy process, marketing mix, market segmentation, targeting, positioning, and marketing information system. The report finds that while Sun Power has strengths like large manufacturing capacity, it also has weaknesses like high costs. It recommends that Sun Power continue its innovative promotional strategies to maintain its leading market share position against competitors.
This document provides information about Spencer's Retail Limited, including its company profile and use of technology. It discusses Spencer's Retail's implementation of an SAP ERP system using Sun servers to support its rapid expansion to over 350 stores across India. The new IT infrastructure improved performance, ensured availability, and provided scalability to support further growth. Spencer's Retail was able to process transactions 5 times faster and estimated the system could support up to 1,000 stores. It also reduced space and power needs.
This document provides information about Spencer's Retail Limited, including its company profile and use of technology. It discusses Spencer's Retail's implementation of an SAP ERP system using Sun servers to support its rapid expansion to over 350 stores across India. The new IT infrastructure improved performance, ensured availability, and provided scalability to support further growth. Spencer's Retail was able to process transactions 5 times faster and estimated the system could support up to 1,000 stores. It also reduced space and power needs.
Chemical House is a specialty chemicals and minerals company located in Lahore, Pakistan. It provides products and services to various industries including textiles, paint, pharmaceuticals, oil and gas, paper, and power plants. The company aims to develop into a global company by 2025 through organic growth and acquisitions while maintaining high ethical standards. Chemical House has established supplier relationships and seeks to identify innovative products to meet global market needs.
Chemical House is a specialty chemicals and minerals company located in Lahore, Pakistan. It provides products and services to various industries including textiles, paint, pharmaceuticals, oil and gas, paper, and power plants. The company aims to develop into a global company by 2025 through organic growth and acquisitions while maintaining high ethical standards. Chemical House has established supplier relationships and aims to identify unmet needs through a globally-oriented approach.
AJ Group Company Profile | Designed by TBDSIndia | Designing Company in Kolka...Pratibha Singh
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1. 1
TABLE OF CONTENTS
Table of Contents
1 Introduction……………………………………………………………………….
2 Objective…………………………………………………………………………..
3 What is Rock Salt………………………………………………………………..
4 Our Business Strategy…………………………………………………………
5 Value Chain Analysis…………………………………………………………...
6 Production System……………………………………………………………...
7 Product Design…………………………………………………………………..
8 Forecasting………………………………………………………………………...
9 Location Analysis…………………………………………………………………
10 Quality Control…………………………………………………………………...
2. 2
OUR COMPANY
Himalayan Rocks Pakistan is the directmanufacturer,where we have the mostpassionate craftsmen producing state
of the art crafts, we specialize in our area of work that is Himalayan Health Rock saltLamps.
Health the main concern at Himalayan Rocks Pakistan,from a familydedicated of providing health from the pasttwo
generations.We continue to strive for everyone’s betterment.
THE OBJECTIVE
We specialize in all sorts of Himalayan Rock Salt Lamps.We believe is satisfying our customers,We offer our
customer products thatthey require, for that we ask you to tell us any lamp you wantand we shall make it for you.
WHAT IS ROCK SALT
Rock saltis largelymade up of Sodium Chloride (NaCl).The term 'rock salt'is commonlyused to refer to the mineral
'Halite'. It can have impurities ofGypsum (CaSO4) and Sylvite (KCl) and these impurities affectthe colour of this
mineral.
WHAT IS ROCK SALT LAMP
Non-illuminated crystals (saltatambienttemperature) produce Negative Ionizing effect, however the Salt Crystal
Lamps which are illuminated from inside with a lamp warm SaltCrystal) produces and emits a higher number of
Negative Ions and delivers a more efficientIonizing Effect. The Salt Crystal Lamps are a beautiful,less costly,
maintenance free,natural alternative of Mother Nature to improve air quality. With time, the Salt Crystal Lamps will
not reduce in size, colour or shape,and will not lose weight,or their ionizing effect!
Beside air ionization and negative ions production,saltlamps illuminated bya lightbulb, also produce a beautiful
artistic atmosphere pleasantto the eyes, mind and soul.Natural glow of differentcolours and shades from orange to
pink. This lightcolour glow and ionized,clean, fresh air create a special atmosphere ofcalming meditative balance,
tranquility, peace and well-being for humans.
A saltlamp is a lamp carved from a larger saltcrystal, often colored,with an incandescentbulb or a candle inside.
The lamps give an attractive glow and are suitable for use as nightlights or for ambient mood lighting.Mined in
Europe and Asia, saltcrystals emit a softglowing lightand are hand-carved.
Himalayan Rock Salt is a unique gift of nature, Salt lamps are unique with their properties and looks.
Salt Lamps:-
1. Improves the indoor air quality by ejecting Negative Ions.Enhances Immune system
2. Increases Work Productivity
3. Reduces susceptibilityto cold and flu
4. Terminates pollution in any closed area
5. Reduces severityof Asthma attack, Fatigue,Insomnia
3. 3
6. Depression,Headache and stress
All the differentshapes that are made atHimalayan Rocks Pakistan are made with highestqualityof the SALT. Salt
Lamps are in manydifferent sizes and weights. Himalayan Rocks Pakistan claims to have the LargestRange ofSalt
lamps in this industry.
WHY CHOOSE ROCK SALT LAMP
Millions and millions ofyears ago, with the formation ofthe magnificentHimalayan Mountains,came the existence of
Himalayan Mineral Salt Crystals.The Himalayas are the world's mosttranquil,serene,peaceful and undeveloped
region;therefore the saltcrystals mined from the foothills ofthe Himalayas are still pure and untouched by pollution.
Tremendous pressure and heatrefines the structure of the saltcrystals and make them translucent.In comparison
with European saltlamps,which are dull and opaque.When mining the saltat the Himalayas,use ofdynamites is
strictly prohibited to preserve the structure of the crystals. Mining by hand is a painstaking and expensive process.
We at GAMMA Salt Cristals:emphasize on the process ofpicking the saltcrystals from which the lamps will be
made,to insure thatonly the bestcrystals will be used to produce the world's bestSaltCrystal Lamps.
One of the reasons thatwe are the top producers in the country is that we do not compromise in selecting ou r
craftsmen,who are the bestin their fields.We 100% againstchild labor and never hire any under-age employees to
cut corners.Our employees are paid the bestsalaries and health benefits are offered to all.
BUSINESS STRATEGY
STRENGTHS,WEAKNESSES,THREATS & OPPORTUNITIES
This strategic plan addresses the following key strengths, weaknesses, threats and
opportunities for Himalayan Rocks Pakistan:
Strengths: Weaknesses:
R and D almostcomplete
Basis for strong managementteam
Key first major customer acquired
Initial product can evolve into range of
offerings
Located near a major centre of excellence
Very focused management/staff
Overdependenton borrowings - Insufficient
cash resources
Board of Directors is too narrow
Lack of awareness amongstprospective
customers
Need to relocate to larger premises
Absence of strong sales/marketing expertise
4. 4
Well-rounded and managed business Overdependence on few key staff
Emerging new technologies maymove market
in new directions
Threats: Opportunities:
Major player may enter targeted market
segment
New technology may make products
obsolescent
Economic slowdown could reduce demand
Market may become price sensitive
Market segment's growth could attractmajor
competition
Market segmentis poised for rapid growth
Export markets offer great potential
Distribution channels seeking new products
Scope to diversify into related market
segments
VISION
Himalayan Rocks Pakistan will be operating from a 2 kanal Town. It will have annualized
sales of 1.5 Million and be profitable. It will employ 100 people mainly engaged in R and D,
marketing, support and admin. HRP will offer Five to Six core products and provide added-
value services to a large customer base throughout the main market segments and in 8
countries overseas. HRP offerings will be technically advanced and offer many clear-cut
advantages and improvements. HRP will continue to expand through organic growth and
acquisitions in related technology/market segments.
MISSIONSTATEMENT
Himalayan Rocks Pakistan designs,develops and markets advanced systems for specialistdata capture and product
processing management.These product systems work with specialist supplied bymajor integrators.They are in
touch to small,medium and large-sized companies within the saltindustries for a range of specialistproducts.Sales
are made directlyand through major distributors in the home marketand overseas.
CORPORATE VALUES
The corporate values governing Himalayan Rocks Pakistan development will include the
following:
HRP operates in accordance with the highest standards in all relationships with
customers, suppliers, environment and the community.
5. 5
HRP fosters a climate which encourages innovation and diligence amongst staff and
rewards accordingly.
BUSINESS OBJECTIVES
Longer term business objectives of HRP Inc are summarized as:
To expand the business aggressively and offer above-average returns to
shareholders.
To become the leading, innovative systems company within the salt market
segments.
KEY STRATEGIES
The following critical strategies will be pursued by Himalayan Rocks Pakistan:
1. Accelerate product launches by strengthening R and D team
2. Extend links with key salt development centres
3. Raise additional venture capital
4. Expand senior management team in sales/marketing
5. Recruit non-executive directors
6. Strengthen human resources function and introduce share options for staff
7. Appoint advisers for related product and finance.
8. Seek new market segments for products
The following important strategies will also be followed:
1. Locate new premises
2. Commission assessments of key markets
3. Start participating in trade shows and missions
4. Develop overseas market entry plans
5. Pursue strategic alliances with complementary players
6. Strengthen web presence and promote
7. Seek new market segments for products
MAJOR GOALS
The following key targets will be achieved by HRP over the next 3-4 years:
Achieve sales of 1.5 million to 2 million
Report annualized profits of 150 million in 2020
Secure 60% of the salt market segment by 2020
Become largest supplier of salt product in 15 countries within 5 years
Employ 100 people including 40% technically qualified
Have sales offices or agents in key markets before 2019
6. 6
VALUE CHAIN ANALYSIS
Value Chain Analysis describes the activities that take place in a business and relates them
to an analysis of the competitive strength of the business.
PRIMARY ACTIVITIES
Primary Activity Description
Inboundlogistics Raw form of rock salt stones come from the khewra mines through
transport and move it to the godown then it moves to the operations
department to transform them into desired output.
Operations The manufacture of rock salt and services - the way in which raw form
of salt will be converted into salt lamp, candle holders and other
products through our machinery and skilled workers.
Outbound
logistics
After the completion of rock salt stones into finished products and after
packaging and communication it will be delivered to the desired buyers.
INBOUND
LOGISTICS
OPERATIONS
OUTBOUND
LOGISTICS
SERVICESMARKETING
& SALES
7. 7
SUPPORT ACTIVITIES
Secondary Activity Description
Procurement Hiring the competent staff for a business for sourcing and negotiating
with suppliers.
Human Resource
Management
Recruiting, developing, motivating and rewarding the workforce of a
business
Technology Increasing sales of rock salt products with managing information
Marketing and
sales
It is an information activity we inform and market our products through
media, websites and advertising informing buyers and consumers about
our products and services (benefits, use, price etc.)
Service All those activities associated with maintaining rock salt products
performance after the product has been sold (e.g protect it from water
and maintain the humidity level.
PROCUREMENT
HRM
TECHNOLOGY
DEVELOPMENT
INFRASTRUCTU
RE
8. 8
Development processing and the development and protection of "knowledge" in a
business
Infrastructure Our infrastructure is very strong we have the support systems and well
managed staff of finance, planning, quality control and general senior
management.
PRODUCTION SYSTEM
INPUTS TO THE TRANSFORMATIONPROCESS
In order to make our products and deliver services, we needs resources – i.e. inputs. And which are the
“factors of production”, and the way of describing resources such as:
Labour – The time and effort of or skilled labours involved in the business to make the production better
and in time.
Land – We have owned our personal land of 2 kanals for the production and others required sources for
the production process.
9. 9
Capital – We purchased machinery, computers, transport which are used during production. Or capital
can also include finance – the investment that is required in order for the business activities to take place.
High quality people are employed We have employed the high skilled employees staff to make the
marketing and sales better and to achieving the goals of the company.
Capital investment is focused on efficiency and quality – We are using modern machinery and IT
systems for the right kind can have a significant effect in the business activities to make the performance
better.
TRANSFORMATIONPROCESS
Transforming process or manufacturing process is depends on skills of workers. Firstly, all the
raw material or input collected which is required after that, it is send to different worker and
workers processed on them.
In our transforming process required rock salt to be cut into required sizes and design as per the
requirement of latest design then the required shape, size etc. are added to semi finish.
PRODUCT DESIGN
The designing of our product can be made through machines and we have the shapers wo make
the shapes of lamps and candle holders which will make good view for the customers and it will
help us to make our product better and better.
PROCESS PLANING
The process of out product meets all design requirements of quality, function and
reliability requirements of quality, function and reliability
Our Daily production requirement met Daily
Full capacity of the machine and its tooling utilized
We have no Idle operator and idle machine time that to be reduced to minimum
The process of salt transformation provide the maximum utilization of the minimum
amount of material
Our process is flexible enough to accommodate reasonable changes in design
10. 10
OUTPUT
PRODUCT
After the production and transformation of inputs we the the end result of uor outputs in the form
of salt lamps, candle holders and other desired products and then after packaging the products ll
be ready to deliver for our customers.
SERVICES
We provide the services of our products for our clients such as
Product placement
Product maintenance
Product information
PRODUCT DESIGN
Product design is the process of creating a new product to be sold by a business to its
customers. A very broad concept, it is essentially the efficient and effective generation and
development of ideas through a process that leads to new products.
11. 11
FORECASTING
There are six basic steps in the forecasting process:
1. Determine the purpose of the forecast. This step will provide an indication of
the level of detail required in the forecast, the amount of resources (personnel,
computer time, dollars) that can be justified, and the level of accuracy
necessary.
2. Establish a time horizon. The forecast must indicate a time interval, keeping in
mind that accuracy decreases as the time horizon increases.
3. Obtain, clean, and analyze appropriate material. Obtaining the material can
involve significant effort. Once obtained, the material may need to be “cleaned”
to get rid of outliers.
4. Select a forecasting technique.
5. Make the forecast.
6. Monitor the forecast. A forecast has to be monitored to determine whether it is
performing in a satisfactory manner. If it is not, re-examine the method,
assumptions, validity of data, and so on; modify as needed; and prepare a
revised forecast.
12. 12
LOCATION ANALYSIS
Location analysis helps us to increase relation with our clients and reduced the way of our
desired located destinations we have the right location of our production
Value of Location Analysis
A location analysis offers the following value, as part of your overall property strategy:
Rationalize Location Decisions - it can quantify times, costs, and impacted areas
associated with property-related location decisions.
Address Consolidation Desire - it can answer questions such as "Do we have the right
number of sites?" and "If not which ones have least impact if closed?"
Address “Response Time” Concerns - you can better understand if areas are currently
over-served or under-served, how travel time will be impacted by proposed changes, and
which relocations (if any) are required to meet your goals.
Support Re-engineering or Standardization Efforts - it can identify type and volume of
work supported from each location to help you decide which prototype applies to each.
The most common location analysis is about the degree of consolidation. But there are a
spectrum of issues and business objectives with geographic impact. So there is no single location
analysis technique for all cases. A location analysis can be strategic or tactical; it can be simple
or sophisticated. The type of analysis depends upon the business objectives for plan. The detail
of the analysis depends upon the potential value to the business.
13. 13
QUALITY CONTROL
There are three main points during the production process
when inspection is performed:
1 When raw materials are received prior to entering
production
2 Whilst products are going through the production process
3 When products are finished - inspection or testing takes
place before products are despatched to customers