The document provides an analysis of Asian Paints' Royale Luxury Emulsion product using the 4 P's of marketing framework. It discusses the product as a premium, interior wall emulsion paint that provides a soft sheen finish. It then examines the price, which uses value-based pricing between Rs. 315-345 per liter, the extensive distribution network as the place, and the promotion strategies of celebrity endorsements, print/TV advertisements, dealer incentives and events. The analysis aims to understand Asian Paints' marketing approach for this luxury emulsion product.
Asian Paints is the largest paint company in India and third largest in Asia. It has over 50% market share in the Indian decorative paint market and operates in 19 countries with 26 manufacturing facilities serving 65 countries worldwide. The company aims to become one of the top five decorative coatings companies globally by leveraging its expertise in emerging markets, while building long-term value in industrial coatings through global partnerships. Asian Paints conducts all research and development in India and has 23 manufacturing facilities worldwide managed from its corporate office.
Asian Paints Royale Luxury Emulsion is analyzed using the 4 P's of marketing framework. The product is an interior wall paint that provides a luxurious finish with high stain resistance. It is priced as a luxury product using value-based pricing. The paint has an extensive distribution network of manufacturing units, distribution centers, depots, dealers and sub-dealers as well as Asian Paints stores. Promotional strategies include advertising, public relations events, and in-store displays to create and sustain demand for the product.
Asian Paints is India's largest paint company with a turnover of INR 7750 crore. It has 23 manufacturing facilities across 17 countries. The company aims to become one of the top five decorative coatings companies worldwide by leveraging expertise in emerging markets. It has a vision of building long term value in industrial coatings through global partnerships. Asian Paints focuses on margin expansion through input cost control, R&D efficiencies, and improved chemical business realizations.
Asian Paints is India's leading paint company with a group turnover of Rs. 170.85 billion. It operates in 16 countries and has 25 paint manufacturing facilities worldwide serving over 65 countries. Asian Paints manufactures a wide range of paints for decorative and industrial use under various brands and subsidiaries. It has 9 major product lines including interior walls, exterior walls, wood finishes, and metal finishes. Within each product line it offers different product ranges, depths, and consistency to appeal to various market segments.
Paint industry porters five force & pestel analysisRarichan Mathew
The document analyzes the paint industry in India. It discusses that the paint industry has grown at a CAGR of 17% over the past 7 years and was worth Rs. 26,040 crore in FY2012. Asian Paints has the largest market share of 49% in India. The document also outlines the major players in the industry, key factors influencing the industry according to PESTEL and Porter's Five Forces analysis, and future prospects of growth in the decorative paints segment.
The document provides an overview of the paint industry in India and Asian Paints company. It discusses that the Indian paint industry is estimated at Rs. 135 billion with 35% coming from the unorganized sector. Asian Paints is India's largest and Asia's third largest paint company with a turnover of Rs. 54.63 billion. The summary provides details about Asian Paints' growth, subsidiaries, vision, and market leadership position in the Indian paint industry.
The document provides information about the Indian paint industry and Asian Paints. It discusses that the Indian paint industry has grown at a CAGR of 12-13% and is estimated at Rs. 170 billion. Asian Paints is the largest paint company in India with over 30% market share in decorative paints. It offers a wide range of paints including decorative, industrial, automotive paints. The document performs a SWOT and competitor analysis of Asian Paints and discusses its distribution network, product portfolio, and strategies to influence consumer buying behavior.
Asian Paints is the largest paint company in India and third largest in Asia. It has over 50% market share in the Indian decorative paint market and operates in 19 countries with 26 manufacturing facilities serving 65 countries worldwide. The company aims to become one of the top five decorative coatings companies globally by leveraging its expertise in emerging markets, while building long-term value in industrial coatings through global partnerships. Asian Paints conducts all research and development in India and has 23 manufacturing facilities worldwide managed from its corporate office.
Asian Paints Royale Luxury Emulsion is analyzed using the 4 P's of marketing framework. The product is an interior wall paint that provides a luxurious finish with high stain resistance. It is priced as a luxury product using value-based pricing. The paint has an extensive distribution network of manufacturing units, distribution centers, depots, dealers and sub-dealers as well as Asian Paints stores. Promotional strategies include advertising, public relations events, and in-store displays to create and sustain demand for the product.
Asian Paints is India's largest paint company with a turnover of INR 7750 crore. It has 23 manufacturing facilities across 17 countries. The company aims to become one of the top five decorative coatings companies worldwide by leveraging expertise in emerging markets. It has a vision of building long term value in industrial coatings through global partnerships. Asian Paints focuses on margin expansion through input cost control, R&D efficiencies, and improved chemical business realizations.
Asian Paints is India's leading paint company with a group turnover of Rs. 170.85 billion. It operates in 16 countries and has 25 paint manufacturing facilities worldwide serving over 65 countries. Asian Paints manufactures a wide range of paints for decorative and industrial use under various brands and subsidiaries. It has 9 major product lines including interior walls, exterior walls, wood finishes, and metal finishes. Within each product line it offers different product ranges, depths, and consistency to appeal to various market segments.
Paint industry porters five force & pestel analysisRarichan Mathew
The document analyzes the paint industry in India. It discusses that the paint industry has grown at a CAGR of 17% over the past 7 years and was worth Rs. 26,040 crore in FY2012. Asian Paints has the largest market share of 49% in India. The document also outlines the major players in the industry, key factors influencing the industry according to PESTEL and Porter's Five Forces analysis, and future prospects of growth in the decorative paints segment.
The document provides an overview of the paint industry in India and Asian Paints company. It discusses that the Indian paint industry is estimated at Rs. 135 billion with 35% coming from the unorganized sector. Asian Paints is India's largest and Asia's third largest paint company with a turnover of Rs. 54.63 billion. The summary provides details about Asian Paints' growth, subsidiaries, vision, and market leadership position in the Indian paint industry.
The document provides information about the Indian paint industry and Asian Paints. It discusses that the Indian paint industry has grown at a CAGR of 12-13% and is estimated at Rs. 170 billion. Asian Paints is the largest paint company in India with over 30% market share in decorative paints. It offers a wide range of paints including decorative, industrial, automotive paints. The document performs a SWOT and competitor analysis of Asian Paints and discusses its distribution network, product portfolio, and strategies to influence consumer buying behavior.
Asian Paints has the largest market share of around 32% in the Indian paint industry. The organized sector accounts for around 67% of the market, while the unorganized sector accounts for 35%. Asian Paints, Kansai Nerolac, and Berger Paints are the major players in the organized sector. Asian Paints was founded in 1942 and has grown to become the largest paint company in Asia. It has a presence across multiple countries in South Asia, Southeast Asia, the Middle East, and other regions. The decorative paint segment contributes most to Asian Paints' revenue, followed by industrial paints and automotive coatings.
1) India has a federal republic government system and stable political situation. The economy is growing continuously with a market-based system and high foreign investment.
2) Asian Paints is India's largest paint company and one of the top ten globally. It has operations in 17 countries and 23 manufacturing facilities serving 65 countries.
3) The company focuses on expanding internationally in emerging markets through regional hubs and acquisitions, while pursuing margin growth and a customer-centric approach in India.
Asian Paints is a major Indian paint company headquartered in Mumbai. It manufactures and sells paints and coatings and has a majority share of the Indian paint market. The company was founded in 1942 and became a public limited company listed on the Indian stock exchanges in 1973. It has extensive operations across India and internationally through subsidiaries and joint ventures.
Asian Paints is a public Indian paint company founded in 1942 with its headquarters in Mumbai. It has become the largest paint company in India with a 55% market share and is among the top 10 largest paint companies in the world. The company manufactures paints, chemicals, and industrial coatings with 27 manufacturing plants across India and other countries. Asian Paints aims to become the fifth largest decorative paint company globally through expansion, new product development, and focus on sustainability.
The document provides information about the paint industry in India and Asian Paints. It states that the paint industry in India is estimated at INR 135 billion with 35% of the market being unorganized. Asian Paints started in 1942 and has since become a market leader in India with over 35% market share. It has operations in 17 countries and 23 manufacturing facilities. While it faces threats from competition and raw material price fluctuations, it can leverage opportunities in the rural market and automotive industry.
Asian Paints is an Indian paint company founded in 1942. It has grown to become the largest paint company in India with 55% market share. The presentation provides an overview of Asian Paints' company profile, history since 1942, key people, vision, HR and marketing strategies, subsidiaries, manufacturing plants, SWOT analysis, CSR activities, and future plans to become a top 5 global paint company.
Asian Paints has implemented supply chain improvements through IT systems to better forecast demand, optimize manufacturing, and improve inventory management. Key changes include producing paint bases instead of individual shades, using color tinting machines to mix shades on demand, and implementing planning software. This has reduced inventory levels while increasing the number of available shades. Asian Paints' supply chain is now able to support 4 times the business volume with lower inventory carrying costs and higher service levels.
Asian Paints is India's largest paint company founded in 1942. It has a vision to become one of the top five decorative coatings companies worldwide. Asian Paints uses different product lines and pricing to target multiple customer segments. It has run many successful marketing campaigns over the decades like "Gattu Ka Jadoo" and "Har Ghar Kuch Kehta Hai" to build its brand image. Currently, Asian Paints focuses on digital marketing and providing complete home painting solutions.
Asian Paints began as a small partnership firm in 1942 and has grown to become India's largest paint company. It now has operations in 19 countries with 26 manufacturing plants worldwide. The document provides a detailed history of Asian Paints' expansion from 1942 to 2015, including new plants, acquisitions, joint ventures, and subsidiaries established over time. It also lists the company's board of directors and addresses of key offices. Finally, it describes the various product divisions at Asian Paints and provides an overview of its global employee cadre and recruitment process.
This document provides an overview of Asian Paints, the largest paint company in India. It discusses Asian Paints' market share and competitors in both the industrial and decorative paint markets. It also summarizes the company's financial performance over several years, including revenues, profits, costs and debt-equity ratio. The document then describes Asian Paints' recruitment process, training programs, and international presence across various countries.
1. Asian Paints is the largest paint company in India and third largest in Asia, with over 50% market share in decorative paints.
2. Founded in 1942 in Mumbai, it has grown to operate in 17 countries with 24 manufacturing facilities serving 65 countries.
3. In fiscal year 2011, Asian Paints recorded revenues of INR77,888.7 million with net profits of INR8,432.4 million, increases of 14.2% and 0.9% respectively over the previous year.
Positioning strategy of asian paints limitedTasheen Sheikh
Asian Paints has established a strong brand identity in India through heavy investments in branding and marketing campaigns. It offers a wide range of paint products at various price points to target different income groups. In the decorative paints segment, it has economy brands like Utsav and Tractor Emulsion for lower income customers as well as premium brands like Royal for higher income customers. In industrial paints, it faces competition from other brands. Asian Paints adopted an umbrella branding strategy promoting all its products under the main Asian Paints brand to increase awareness and market coverage. It also differentiated its products based on features, customization, and durability to build loyalty among customers.
Analysis of PAint industry (SWOT)
SWOT of decorative paint and industrial paint segment
SWOT of Asian Paints
Recommendations/ future strategy for asian paints
Kansai Nerolac Paints is an Indian paint company established in 1920 as a subsidiary of Kansai Paint CP Ltd of Japan. It is the largest industrial paint manufacturer and third largest decorative paint company in India, operating primarily in India from its headquarters in Mumbai. The company focuses on three customer segments: home owners, professionals, and industrial customers. It has overseas subsidiaries in Nepal, Bangladesh, and Sri Lanka. The document discusses Kansai Nerolac Paints' products, pricing, distribution channels, marketing strategies, competitors, and recommendations to address challenges.
- The Indian paint industry is over 100 years old and has experienced significant growth and restructuring over the past decades.
- Currently, the organized sector accounts for 65% of the market, with the top five players controlling over 80% of the organized market.
- The paint industry is split between the decorative paint segment, which contributes 75% of revenues, and the industrial paint segment, which contributes the remaining 25%.
- Key drivers of growth include rising incomes, rapid urbanization, and increased commercial construction. The industry is projected to continue strong double-digit growth in the coming years.
Group 4 can nerolac easily beat asian paintsathirasugathan
Nerolac Paints is India's largest industrial paint and third largest decorative paint company. It is a subsidiary of Japanese company Kansai Paint. While Nerolac leads the industrial paint market with 40% share, Asian Paints dominates the decorative paint market with 47% share. Nerolac is focusing on product differentiation, retail initiatives, and brand building through celebrity endorsements to compete with Asian Paints and gain market share in the decorative segment. However, Asian Paints has a stronger distribution network and brand recognition that will be difficult for Nerolac to overcome.
Asian Paints is India's largest paint company with a 55% market share. It has a wide range of products including decorative paints, automotive paints, and industrial paints. Asian Paints uses a multi-tier distribution network with 4 factories, 6 regional distribution centers, 77 depots, and over 14,500 dealers to reach customers across India. Its distribution strategy focuses on individual consumers rather than bulk buyers through a retail approach targeting both urban and rural markets nationwide.
The document discusses the Indian paint industry and Asian Paints. It provides an overview of the paint sector in India, noting it is valued at Rs. 24,500 million and growing at 15% annually. The industry is made up of 75% organized sector and 25% unorganized sector. Asian Paints is one of the largest paint companies in India, with a turnover of Rs. 109.70 billion and a global presence. It discusses Asian Paints' segmentation, pricing, placement, promotion strategies and cultural shifts in the industry. Threats from substitutes like wallpaper and threats from new design trends are also summarized.
Asian Paints is Asia's third largest paint company with a 38% market share in India. It operates in 17 countries with 24 manufacturing facilities serving over 65 countries. The presentation discussed Asian Paints' global expansion strategy, highlighting its priority markets of Indonesia, Singapore, Philippines, Malaysia, and Thailand due to growing paint industry sizes and competitive advantages. It also covered Asian Paints' history, market size, competition, SWOT analysis, and alternative entry modes into new markets.
Asian Paints is India's largest paint manufacturer that uses a distribution channel of over 35,000 dealers to sell its products. It faces challenges in managing seasonal demand fluctuations and servicing dealers from over 100 warehouses storing 3000 SKUs. The presentation discusses Asian Paints' distribution channel which involves moving products from manufacturers to wholesalers to retailers and finally consumers, and the types of intermediaries used in its selective distribution approach.
Asian Paints has the largest market share of around 32% in the Indian paint industry. The organized sector accounts for around 67% of the market, while the unorganized sector accounts for 35%. Asian Paints, Kansai Nerolac, and Berger Paints are the major players in the organized sector. Asian Paints was founded in 1942 and has grown to become the largest paint company in Asia. It has a presence across multiple countries in South Asia, Southeast Asia, the Middle East, and other regions. The decorative paint segment contributes most to Asian Paints' revenue, followed by industrial paints and automotive coatings.
1) India has a federal republic government system and stable political situation. The economy is growing continuously with a market-based system and high foreign investment.
2) Asian Paints is India's largest paint company and one of the top ten globally. It has operations in 17 countries and 23 manufacturing facilities serving 65 countries.
3) The company focuses on expanding internationally in emerging markets through regional hubs and acquisitions, while pursuing margin growth and a customer-centric approach in India.
Asian Paints is a major Indian paint company headquartered in Mumbai. It manufactures and sells paints and coatings and has a majority share of the Indian paint market. The company was founded in 1942 and became a public limited company listed on the Indian stock exchanges in 1973. It has extensive operations across India and internationally through subsidiaries and joint ventures.
Asian Paints is a public Indian paint company founded in 1942 with its headquarters in Mumbai. It has become the largest paint company in India with a 55% market share and is among the top 10 largest paint companies in the world. The company manufactures paints, chemicals, and industrial coatings with 27 manufacturing plants across India and other countries. Asian Paints aims to become the fifth largest decorative paint company globally through expansion, new product development, and focus on sustainability.
The document provides information about the paint industry in India and Asian Paints. It states that the paint industry in India is estimated at INR 135 billion with 35% of the market being unorganized. Asian Paints started in 1942 and has since become a market leader in India with over 35% market share. It has operations in 17 countries and 23 manufacturing facilities. While it faces threats from competition and raw material price fluctuations, it can leverage opportunities in the rural market and automotive industry.
Asian Paints is an Indian paint company founded in 1942. It has grown to become the largest paint company in India with 55% market share. The presentation provides an overview of Asian Paints' company profile, history since 1942, key people, vision, HR and marketing strategies, subsidiaries, manufacturing plants, SWOT analysis, CSR activities, and future plans to become a top 5 global paint company.
Asian Paints has implemented supply chain improvements through IT systems to better forecast demand, optimize manufacturing, and improve inventory management. Key changes include producing paint bases instead of individual shades, using color tinting machines to mix shades on demand, and implementing planning software. This has reduced inventory levels while increasing the number of available shades. Asian Paints' supply chain is now able to support 4 times the business volume with lower inventory carrying costs and higher service levels.
Asian Paints is India's largest paint company founded in 1942. It has a vision to become one of the top five decorative coatings companies worldwide. Asian Paints uses different product lines and pricing to target multiple customer segments. It has run many successful marketing campaigns over the decades like "Gattu Ka Jadoo" and "Har Ghar Kuch Kehta Hai" to build its brand image. Currently, Asian Paints focuses on digital marketing and providing complete home painting solutions.
Asian Paints began as a small partnership firm in 1942 and has grown to become India's largest paint company. It now has operations in 19 countries with 26 manufacturing plants worldwide. The document provides a detailed history of Asian Paints' expansion from 1942 to 2015, including new plants, acquisitions, joint ventures, and subsidiaries established over time. It also lists the company's board of directors and addresses of key offices. Finally, it describes the various product divisions at Asian Paints and provides an overview of its global employee cadre and recruitment process.
This document provides an overview of Asian Paints, the largest paint company in India. It discusses Asian Paints' market share and competitors in both the industrial and decorative paint markets. It also summarizes the company's financial performance over several years, including revenues, profits, costs and debt-equity ratio. The document then describes Asian Paints' recruitment process, training programs, and international presence across various countries.
1. Asian Paints is the largest paint company in India and third largest in Asia, with over 50% market share in decorative paints.
2. Founded in 1942 in Mumbai, it has grown to operate in 17 countries with 24 manufacturing facilities serving 65 countries.
3. In fiscal year 2011, Asian Paints recorded revenues of INR77,888.7 million with net profits of INR8,432.4 million, increases of 14.2% and 0.9% respectively over the previous year.
Positioning strategy of asian paints limitedTasheen Sheikh
Asian Paints has established a strong brand identity in India through heavy investments in branding and marketing campaigns. It offers a wide range of paint products at various price points to target different income groups. In the decorative paints segment, it has economy brands like Utsav and Tractor Emulsion for lower income customers as well as premium brands like Royal for higher income customers. In industrial paints, it faces competition from other brands. Asian Paints adopted an umbrella branding strategy promoting all its products under the main Asian Paints brand to increase awareness and market coverage. It also differentiated its products based on features, customization, and durability to build loyalty among customers.
Analysis of PAint industry (SWOT)
SWOT of decorative paint and industrial paint segment
SWOT of Asian Paints
Recommendations/ future strategy for asian paints
Kansai Nerolac Paints is an Indian paint company established in 1920 as a subsidiary of Kansai Paint CP Ltd of Japan. It is the largest industrial paint manufacturer and third largest decorative paint company in India, operating primarily in India from its headquarters in Mumbai. The company focuses on three customer segments: home owners, professionals, and industrial customers. It has overseas subsidiaries in Nepal, Bangladesh, and Sri Lanka. The document discusses Kansai Nerolac Paints' products, pricing, distribution channels, marketing strategies, competitors, and recommendations to address challenges.
- The Indian paint industry is over 100 years old and has experienced significant growth and restructuring over the past decades.
- Currently, the organized sector accounts for 65% of the market, with the top five players controlling over 80% of the organized market.
- The paint industry is split between the decorative paint segment, which contributes 75% of revenues, and the industrial paint segment, which contributes the remaining 25%.
- Key drivers of growth include rising incomes, rapid urbanization, and increased commercial construction. The industry is projected to continue strong double-digit growth in the coming years.
Group 4 can nerolac easily beat asian paintsathirasugathan
Nerolac Paints is India's largest industrial paint and third largest decorative paint company. It is a subsidiary of Japanese company Kansai Paint. While Nerolac leads the industrial paint market with 40% share, Asian Paints dominates the decorative paint market with 47% share. Nerolac is focusing on product differentiation, retail initiatives, and brand building through celebrity endorsements to compete with Asian Paints and gain market share in the decorative segment. However, Asian Paints has a stronger distribution network and brand recognition that will be difficult for Nerolac to overcome.
Asian Paints is India's largest paint company with a 55% market share. It has a wide range of products including decorative paints, automotive paints, and industrial paints. Asian Paints uses a multi-tier distribution network with 4 factories, 6 regional distribution centers, 77 depots, and over 14,500 dealers to reach customers across India. Its distribution strategy focuses on individual consumers rather than bulk buyers through a retail approach targeting both urban and rural markets nationwide.
The document discusses the Indian paint industry and Asian Paints. It provides an overview of the paint sector in India, noting it is valued at Rs. 24,500 million and growing at 15% annually. The industry is made up of 75% organized sector and 25% unorganized sector. Asian Paints is one of the largest paint companies in India, with a turnover of Rs. 109.70 billion and a global presence. It discusses Asian Paints' segmentation, pricing, placement, promotion strategies and cultural shifts in the industry. Threats from substitutes like wallpaper and threats from new design trends are also summarized.
Asian Paints is Asia's third largest paint company with a 38% market share in India. It operates in 17 countries with 24 manufacturing facilities serving over 65 countries. The presentation discussed Asian Paints' global expansion strategy, highlighting its priority markets of Indonesia, Singapore, Philippines, Malaysia, and Thailand due to growing paint industry sizes and competitive advantages. It also covered Asian Paints' history, market size, competition, SWOT analysis, and alternative entry modes into new markets.
Asian Paints is India's largest paint manufacturer that uses a distribution channel of over 35,000 dealers to sell its products. It faces challenges in managing seasonal demand fluctuations and servicing dealers from over 100 warehouses storing 3000 SKUs. The presentation discusses Asian Paints' distribution channel which involves moving products from manufacturers to wholesalers to retailers and finally consumers, and the types of intermediaries used in its selective distribution approach.
Asian Paints is India's largest paint company with a market share of over 30%. It has a presence in 17 countries. The paint industry in India has been growing at over 15% annually, driven by increasing income levels, urbanization, and growth in real estate, automobiles and infrastructure. Asian Paints has leveraged information technology like ERP and SCM solutions to improve efficiency. It has a talented workforce of over 4,700 employees across its global operations. In the financial year 2011-2012, Asian Paints' net revenue increased 25.7% to Rs. 7,964 crores and net profit grew 23.6% to Rs. 958 crores.
Asian Paints - Strategies, Entry Mode, StructureTony Sebastian
This PDF file include the Strategies followed by Asian Paints world wide. It also includes the structure of their organisation and how they enter into other countries in a global perspective
Asian Paints is India's largest paint company and one of the top ten decorative coatings companies worldwide. It has grown from a turnover of INR 0.35 million in 1945 to INR 54.3 billion in 2009. Asian Paints' overall corporate strategy involves discovering new market opportunities, developing complementary competencies, defending its position in existing markets, and deepening its presence in segments where it is currently weak, such as the industrial paint industry. For the urban market, Asian Paints' strategy is to use intermediaries to initiate demand, occupy part of the intermediary space, and reduce intermediary power by increasing customer pull. In rural markets, Asian Paints' product-focused strategy is to achieve basic penetration and then upgrade
Asian Paints is the market leader in the Indian paint industry with a 30% overall market share. It has a presence in 21 countries and saw 27% revenue growth in 2009-2010. The company focuses on decorative paints but is looking to expand in industrial paints. Asian Paints implemented a distribution strategy of focusing on rural and semi-urban areas, having many retail dealers through an open-door policy, and building a nationwide distribution network. This helped the company succeed where other paint companies focused only on urban areas and bulk buyers.
- Asian Paints Limited was established in 1942 in Mumbai, India as a manufacturing unit and has been the leading paint company in India since 1967.
- In 1998, the company underwent restructuring and crafted a new vision to become one of the top five decorative paint companies in the world by 2008.
- Since the 1970s and 1980s, the company expanded internationally through joint ventures and acquisitions, entering markets in countries across Asia, Africa, the Pacific, the Caribbean and Australia.
- The company used metrics like country GDP growth and size of paint market to identify target markets and a strategy of starting in emerging markets with limited competition.
This document provides an overview of the ServiceDDS framework, which aims to integrate soft real-time systems into dynamic peer-to-peer architectures. ServiceDDS is based on standards like DDS, RTSJ, and XMPP. It uses a publish-subscribe model and allows services to be described and discovered. Topic Transformation Functions enable complex event processing. The framework also provides web access to the DDS data space through an XMPP server plugin and supports real-time requirements through latency calculation and memory management.
The document provides an overview of the paint industry and Asian Paints company. It summarizes Asian Paints' market leading position in India with 51% market share. Financial information is presented showing the company's revenue, net profits, ratios and growth over time. The company has expanded internationally through acquisitions in various countries over the past few decades.
Asian Paints is India's largest and Asia's 3rd largest paint company. It was started in 1942 in India and became a public limited company in 1973. Since then, Asian Paints has expanded globally and now operates in 17 countries across South Asia, the Middle East, Southeast Asia, Africa, and the Pacific. In recent decades, Asian Paints has focused on new product launches, improved technology, supply chain management, marketing, distribution, and customer service solutions to increase its market presence and become one of the top 5 global paint companies.
Asian Paints launched its Utsav brand to target the rural paint market in India, which it realized was largely untapped. Utsav now contributes around 10% of Asian Paints' total paint volumes. Utsav is positioned as an affordable option compared to traditional whitewash or more expensive paints, filling a gap in the market. It has proven successful, helping Asian Paints gain an early lead over competitors in rural areas. The brand is promoted through village opinion leaders and local dealers to demonstrate its quality at low cost.
This document provides an outline of Asian Paints' marketing strategy. It discusses Asian Paints' position as India's largest and Asia's third largest paint company with a turnover of Rs. 141.83 billion in 2015. The outline describes Asian Paints' operations in 20 countries and 28 manufacturing facilities serving over 65 countries, making it the 10th largest decorative paint company worldwide. It then analyzes Asian Paints' market segments, competitors, market share, and provides details on its product strategy, pricing, distribution channels, and promotional strategy. Financial performance for 2015 is also summarized, showing revenue of Rs. 141.83 billion and net income of Rs. 13.95 billion.
Asian Paints is India's largest paint company founded in 1942. It started with four entrepreneurs in a garage in Mumbai. Today it has a turnover of Rs. 96.32 billion and operates worldwide through subsidiaries. Asian Paints manufactures decorative and industrial paints as well as provides home painting services. It has established itself as a premium brand in India through effective advertising strategies focusing on emotional connections with customers.
Asian Paints was founded in 1942 in Mumbai by four entrepreneurs. It has since grown to become the largest paint company in India with a 55% market share. The company aims to become one of the top five decorative coatings companies worldwide by expanding into emerging markets while building its industrial coatings business. It now operates in over 20 countries through subsidiaries and has over 4,700 employees.
Domino's Pizza is the second largest pizza chain in the United States, founded in 1960. It now has over 8,500 stores across 55 countries. Domino's first opened in India in 1996 and now has over 274 stores across 55 cities. 70% of its revenue comes from home delivery services. Its vision is to be the best pizza delivery company in the world. Objectives include introducing value meal concepts and a toll-free number for deliveries. The goal is to make customers loyal to the brand and increase their customer base. Domino's holds a 51% market share of the pizza market in India, compared to 21% for Pizza Hut and 23% for McDonald's.
Lay's and Balaji both use effective marketing strategies. Lay's entered the Indian market in 1995 in collaboration with PepsiCo and established itself as a youth brand through engaging promotions and campaigns featuring celebrities. Balaji was founded in 1982 and has grown from a small producer to become a leading snacks brand in India through quality products, competitive pricing, and a strong distribution network. Both companies face competition from regional players that are gaining market share by offering Indianized flavors and variants at affordable price points with increased promotions. Lay's maintains success through responding to competitors, consistent branding communication, and acquiring rivals when possible.
The brand asian paints has evolved with time. Starting as a paint maker, the brand has managed to get closer to consumers identifying need gaps and feeling it up with its product offerings.
Decotouch Paints is an Indian paint manufacturing company established in 1997. It started as Diamond Wall Putty Mart focusing on putty but later expanded into paints under the brand Decotouch Paints in 2007-2008. The company aims to increase turnover by 100% in the next ten years while maintaining high quality, innovation, and ethical standards. Decotouch produces a range of decorative and industrial paints as well as products like putty, primers, and emulsions. It has a nationwide distribution network and seeks to deliver best-in-class products and consumer satisfaction through technology and committed employees.
Formulation and Manufacturing Process of Paints, Pigments, Varnishes and Enam...Ajjay Kumar Gupta
Formulation and Manufacturing Process of Paints, Pigments, Varnishes and Enamels (Paint Testing, Wood Coatings, Oxygenated Solvents, Plasticizers, Pigment Dispersion, Colored Pigments, Varnishes, Lacquers and Floor Finishes, Exterior White Enamels, Floor Paints and Enamels, Enamel Paints, Marine Paints)
Paint is any liquid, liquefiable, or mastic composition that, after application to a substrate in a thin layer, converts to a solid film. It is most commonly used to protect, color, or provide texture to objects. Paint can be made or purchased in many colors—and in many different types, such as watercolor, synthetic, etc. Paint is typically stored, sold, and applied as a liquid, but most types dry into a solid.
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Asian Paints started in 1942 in India and has since become the largest paint company in India and Asia's third largest paint company. It operates in 21 countries with 29 manufacturing facilities. Asian Paints has focused on expanding its product portfolio, rebranding efforts including changing its logo and packaging, investing heavily in advertising, and expanding its distribution network and international operations. Going forward, Asian Paints aims to increase capacity and further expand in rural markets which have significant growth potential in India.
Asian Paints Ltd is India's largest and Asia's third largest paint company with operations spanning 26 countries. It produces decorative paints, industrial coatings, and chemicals. The company has 10 manufacturing plants across India and focuses on quality control through techniques like prevention, inspection, correction and improvement. Asian Paints aims to be among the top five global decorative coatings companies and ensure environmental sustainability at its plants. It has an effective supply chain network with raw material suppliers, processing centers, distribution centers and depots integrated across the country.
Asian Paints is India's largest and Asia's third largest paint company. It has a 70% market share in the Indian decorative paint industry. The company has 23 manufacturing facilities across India and operations in 17 other countries. It offers a wide range of decorative paints, industrial paints, and automotive coatings. Asian Paints pursues an aggressive growth strategy through new product launches, expanding its distribution network, and increasing its presence in rural markets.
The document provides a comparative analysis of the marketing strategies of Asian Paints India Ltd. and Total (ELF). It includes:
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Asian Paints Analysis by Sagar FaujdarSagarFaujdar
It is a detailed description of the presentation on the Asian Paints Operational and financial analysis which includes the competitive view as well for a better understanding of the company's perspective and market understanding.
The document provides an overview of topics to be covered in the analysis of Asian Paints, including an introduction to the company, financial statement analysis using various ratios and common size statements, and a SWOT analysis. Asian Paints was established in 1942 and has grown to become India's largest paint company. It engages in ratio analysis using liquidity, leverage, turnover and profitability ratios to evaluate its financial performance over time. An index and common size statement analysis is also performed to facilitate comparison across years. Finally, a SWOT analysis is outlined to identify the company's strengths, weaknesses, opportunities and threats.
Asian paints - Adverising effectiveness study10021980
VisionAsian Paints aims to become one of the top five Decorative coatings companies worldwide by leveraging its expertise in emerging markets. It also intends to build value in its Industrial coatings business through global partnerships. Asian Paints is India's largest paint company and Asia's third largest, operating in 17 countries with 23 manufacturing facilities worldwide serving over 65 countries. It aims to continuously rejuvenate living and working spaces and bring joy to people's lives.
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The Indian decorative paint industry has grown at 15% annually since liberalization in the 1990s. It is a 70 billion rupee industry, with per capita consumption of only 1.5 kg compared to the global average of 15 kg. The industry is dominated by Asian Paints, Kansai Nerolac, Berger Paints, and ICI Paints. Key segments include emulsions, distempers, enamels, and wood finishes. Major players launch new products regularly, and the industry is expected to grow strongly due to increasing incomes, urbanization, and development in real estate and infrastructure.
This document provides information about different types of paints, their composition, uses, and application process. It discusses various water-based paints like distemper and emulsion paint as well as oil-based paints. It explains the process of painting a new wall which involves surface preparation, application of primer, putty, and multiple coats of paint. It also covers wood finishes, their types, prices and varnishing process. Finally, it lists the characteristics of an ideal paint and common defects found in painting.
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Asian Paints 4 p's Royale Luxury Emulsion
1. Asian Paints: Royale
Luxury Emulsion
4 P‟s Of Marketing
By:
Manish Shivani
ITM Business School
Mumbai
16 July 2009 Manish Shivani – ITM Business School, Mumbai
2. Introduction
• Vision:
"Asian Paints aims to become one of the top five Decorative coatings
companies world-wide by leveraging its expertise in the higher
growth emerging markets. Simultaneously, the company intends to
build long term value in the Industrial coatings business through
alliances with established global partners."
• Mission
Asian Paints aims to become the largest decorative paint company
in the world and to rank among the top 5 paint manufacturing
companies of the world.
16 July 2009 Manish Shivani – ITM Business School, Mumbai
3. Introduction
• Asian Paints was established on 1Feb 1942, with name “Asian Oil &
Paint Company”, with great determination of Mr. C. H. Choksey.
• Asian Paints is India's largest paint company and the third largest
paint company in Asia today
• It‟s a 3000 crore Indian MNC and is amongst top 10 decorative paint
companies in India.
• Asian Paints operates in 22 countries and has 30 paint
manufacturing facilities in the world-servicing consumers in over 65
countries.
• Forbes Global magazine USA ranked Asian Paints among the 200
Best Small Companies in the World for 2002 and 2003 and
presented the 'Best under a Billion' award, to the company.
• Asian Paints has a 50:50 joint venture with Pittsburgh Paints and
Glass Industries (PPG) of USA, the world leader in automotive
coatings, to meet the increasing demand of the Indian automotive
industry - www.asianppg.com.
16 July 2009 Manish Shivani – ITM Business School, Mumbai
4. Asian Paints
PRODUCT MIX
16 July 2009 Manish Shivani – ITM Business School, Mumbai
5. PRODUCT
Asian
Paints
Decorative Industrial
New Wall Powder Protective
Fresh Coat Automotive
Finishes Coatings Coatings
16 July 2009 Manish Shivani – ITM Business School, Mumbai
7. Market Share: Paint Industry
OVERALL MARKET SHARE
18 Asian Paints
33
7 Kansai Nerolac
6 Berger Paints
ICI Paints
9
18 Jenson & Nicholsan
9
Shalimar Paints
Other
16 July 2009 Manish Shivani – ITM Business School, Mumbai
8. Market Share: Decorative Segments
DECORATIVE SEGMENT
Others 19% Asian Paints
Shalimar 6% 38%
Jenson and
Nicholson
5%
Kansai
ICI 9%
Nerolac 14%
Berger paints
9%
Source: Asit C Mehta, Company Report, 15 April 2008
16 July 2009 Manish Shivani – ITM Business School, Mumbai
9. Asian Paints: Royale Luxury
Emulsion
4 P‟s of Marketing
PRODUCT
16 July 2009 Manish Shivani – ITM Business School, Mumbai
10. PRODUCT
• Asian Paints Royale Luxury Sheen Emulsion is a water-based, 100%
acrylic, interior wall finish.
• Royale provides a silky sheen finish which lends a soft regal glow to the interiors
of the room.
• Royale has excellent flow giving a near brush mark free finish.
• Royale also offers high stain resistance - walls painted with Royale are easy to
clean and maintain that new look for years.
• Royale also offers good anti-fungal properties.
Attribute Asian Paints Royale
Coverage 325-350 Sq. ft/Lt
Drying time 15-20 min
Gloss Soft Sheen
Shelf Life 3 Yrs
Stability of Thinned Paint Use within 24 Hrs.
11. PRODUCT
Market Share
6%
8%
9% 42% Asian Paints Royale
ICI Velvet Touch
Nerolac Impressions
35% Berger Luxol Silk
Others
Source: Business Standard, August 2007
16 July 2009 Manish Shivani – ITM Business School, Mumbai
12. PRODUCT
• Line Stretching:
– Up Market Stretch: Royale Play (Rs. 505/lt.)
– Down Market Stretch: Royale Shyne (Rs. 305/lt.)
Enhanced Durability Smoother Finish Anti-Fungal Shield Enhanced
Stain Resistance
13. Product Level
PRODUCT
PRODUCT LEVEL
• Basic Product: The basic need for a paint is to protect the wall from
cracks, leaks, make it look clean, make an proper ambience etc.
• Expected Product: Decorative or Industrial paints, further more like multi choice
colors, oil based, mat finish, distemper, primer, wall paint, floor paint, metal
paint, wood finish, powder coating, protective coating, fresh coats etc. This level
fulfills customer‟s requirement and their needs.
• Augmented Product: Paint should be of acrylic type, washable, sunlight
protected, leaks proof, long lasting, chemical base so it dries fast, polished etc.
• Potential Product: Here the customer future requirement is judged and tries to
give any such kind of product so we can say a kind of „mass customization‟
product. Some example can be like getting paints which are pearl kind
shining, reflective, mirror view color etc.
16 July 2009 Manish Shivani – ITM Business School, Mumbai
14. Asian Paints, 4 P‟s of Marketing
PRICE
Royale Luxury Emulsion
16 July 2009 Manish Shivani – ITM Business School, Mumbai
15. Pricing
• Royale luxury Emulsion is placed as
a luxury emulsion.
• Pricing strategy adopted is value
based pricing.
• Price range 315-345 for 1Lts.
16 July 2009 Manish Shivani – ITM Business School, Mumbai
16. Pricing
Attribute Comparison
Attribute Asian Paints ICI Velvet Touch Nerolac 24 carat
Royale Impression
Coverage 320-350 sq. ft/Lt 300-325 sq. ft/Lt 220-240 sq. ft/Lt
Drying Time 15-20 min 20-25 min 30 min
Shelf Life 3 Yrs. 2 Yrs. 1 Yrs.
Value Addition BEST GOOD AVERAGE
16 July 2009 Manish Shivani – ITM Business School, Mumbai
17. Asian Paints, 4 P‟s of Marketing
PLACE
Royale Luxury Emulsion
16 July 2009 Manish Shivani – ITM Business School, Mumbai
18. PLACE
• Extensive distribution network of:
– 4 Manufacturing units
– 6 Regional distribution centers
– 55 Depots
– 15,000 Dealers(Urban + Rural)
– 90,000 Sub Dealers
• Exclusive 3000 Asian Paints Store.
• 4500 Color World Stores.
16 July 2009 Manish Shivani – ITM Business School, Mumbai
19. PLACE
AP bypassed the bulk buyer segment and
went to individual consumers of paints.
AP went slow on urban areas and
concentrated on semi-urban and rural areas.
AP went retail.
AP went in for an open-door dealer policy.
AP voted for nationwide marketing /
distribution.
16 July 2009 Manish Shivani – ITM Business School, Mumbai
20. Asian Paints, 4 P‟s of Marketing
Promotion
Royale Luxury Emulsion
16 July 2009 Manish Shivani – ITM Business School, Mumbai
21. Promotion Mix
• Advertising
• Public Relations
• Sales Promotion
• External Communication
• Events and Exhibitions
16 July 2009 Manish Shivani – ITM Business School, Mumbai
22. Promotion Mix
Advertising: Electronic Ad’s
• The promotional strategy adopted by Asian is quite unique.
The company is using high profile brand ambassadors like
Akshay Khanna, Saif Ali khan & Soha Ali Khan” to promote
Royale Luxury Emulsion.
16 July 2009 Manish Shivani – ITM Business School, Mumbai
23. Promotion Mix
Advertising: Electronic Ad’s
• Some other Ad includes:
16 July 2009 Manish Shivani – ITM Business School, Mumbai
24. Promotion Mix
Advertising: Print Ad’s
16 July 2009 Manish Shivani – ITM Business School, Mumbai
25. Promotion Mix
Public Relation
• The Public Relations of the Asian Paints is divided mainly in
two parts. They are:
• Marketing Public Relations
– Dealers Meeting
– Painters Meeting
– New Product Launch
• Corporate Public Relations
– Communication
– Investors
– CSR
– Media 16 July 2009 Manish Shivani – ITM Business School, Mumbai
26. Promotion Mix
Sales Promotion
• Dealers Meeting (quarterly).
• Painters Meeting (annually).
• Incentives to Painters(Token
Exchange, Cash in the Bucket).
• Privilege Club Members.
• Distributing merchandise to painters
such as T-shirts, caps etc.
16 July 2009 Manish Shivani – ITM Business School, Mumbai
27. Promotion Mix
External Communication
Home Solutions
Colour World
Online Consultancy
Helpline
Estimate Calculator
Paint Selector
16 July 2009 Manish Shivani – ITM Business School, Mumbai
29. Promotion Mix
EVENTS
• Asian Paints Sharad Shamman
• Sponsored Star Screen Awards from
year 2000-2004.
16 July 2009 Manish Shivani – ITM Business School, Mumbai
30. Refrences
• Primary Data:
– Mr. Manpreet Kohli (TSI), A.P.,
• Secondary Data:
– www.asianpaints.com
– www.moneycontrol.com
– www.businessstandard.com
– www.financialexpress.com
– Asit C. Mehta Company report
16 July 2009 Manish Shivani – ITM Business School, Mumbai