This document summarizes 28 key insights about digital strategy and e-commerce from FIRST Digital Leadership Series. Some of the main points discussed include an increasing focus on digital initiatives among CEOs, the importance of omnichannel retailing, benchmarking e-commerce performance against industry data, Amazon's expansion of services like AmazonFresh, and the strategic use of content marketing across enterprises. Many insights also touch on trends in areas like marketing technology, big data analytics, and the growing role of technology companies.