Pia Junker Meng has over 25 years of experience in marketing, branding, and project management. She is currently a marketing manager with experience developing branding strategies and omnichannel marketing campaigns. She has held various marketing roles at companies like Sydbank, Tholstrup Cheese, and ELFOR. She is skilled in areas like marketing planning, campaign development, brand management, and leading marketing projects and teams.
Lone Søndergaard Larsen is a marketing professional with over 20 years of experience in marketing roles. She has held positions such as Marketing Manager at Konstellation & Republica Advertising Agency and Head of Marketing, Nordic at Smartbox Denmark. Her background includes developing marketing strategies and plans, managing budgets up to 20 million DKK, and leading marketing teams. She has a proven track record of growing market share and sales through successful marketing campaigns.
Bongkotratana (Rose) Sathaporn provides her contact information and background. She has over 20 years of international business development, marketing, and communications experience. She currently works as a Country Analyst for Euromonitor International, where she conducts research and writes reports on various industries in Thailand. Previously, she held marketing and communications roles for organizations focused on healthcare, education, and retail.
Mo Fahey has over 20 years of experience in marketing roles, specializing in B2B marketing, project management, and marketing campaigns for the education and IT sectors. She holds qualifications in marketing, business studies, and project management. Her experience includes increasing international admissions by 35% as Assistant Marketing Manager and creating integrated marketing campaigns as Marketing & Communications Executive. She is seeking new opportunities in marketing.
Troy D. White is an entrepreneurial marketing director with experience leading marketing and membership efforts for large organizations. He specializes in developing strategies to increase revenues, membership, and engagement through innovative use of digital technologies and analytics. Currently he is Director of Marketing & Membership for Future Business Leaders of America, where he has increased revenues while decreasing expenses.
Heidi Thatcher has nearly 20 years of experience in marketing, including roles in product management, channel marketing, and e-commerce. She has a proven track record of meeting goals, increasing sales, and leading cross-functional teams. Her experience spans several industries and includes roles at companies like Zebra Pen, Accentra, and Crayola.
Rodrigo Padilla has over 12 years of marketing experience in the consumer goods industry. He has successfully launched and marketed over 25 products for L'Oréal Canada. Currently he works as a senior marketing consultant for Canada Post, consulting on digital and traditional marketing strategies. Previously he held marketing director roles at Natrel and Biotherm where he increased sales and market share through new product launches and branding strategies.
Mr. Chanchai Bhandhufalck has over 18 years of experience in marketing and sales in the consumer electronics industry. He has held roles such as Director of Home Entertainment Business Unit at LG Electronics Thailand and Marketing Director at LIXIL (Thailand). Currently, he is the TV Business Director at LeEco Thailand, where he is responsible for sales and marketing of TV products. He also teaches Product and Brand Management at Burapha University.
Sarah Downing has over 15 years of experience in brand marketing, communications, and digital marketing. She is currently the Marketing Director at Gardman Ltd, a £70m FMCG garden products supplier, where she leads the marketing strategy and function. Previously she held roles as Head of Marketing and Brand Manager at Gardman and Mortons Media Group, respectively, where she gained experience delivering multi-channel marketing campaigns and managing budgets. She has expertise in various areas including strategic planning, creative development, PR, social media, and analytics.
Lone Søndergaard Larsen is a marketing professional with over 20 years of experience in marketing roles. She has held positions such as Marketing Manager at Konstellation & Republica Advertising Agency and Head of Marketing, Nordic at Smartbox Denmark. Her background includes developing marketing strategies and plans, managing budgets up to 20 million DKK, and leading marketing teams. She has a proven track record of growing market share and sales through successful marketing campaigns.
Bongkotratana (Rose) Sathaporn provides her contact information and background. She has over 20 years of international business development, marketing, and communications experience. She currently works as a Country Analyst for Euromonitor International, where she conducts research and writes reports on various industries in Thailand. Previously, she held marketing and communications roles for organizations focused on healthcare, education, and retail.
Mo Fahey has over 20 years of experience in marketing roles, specializing in B2B marketing, project management, and marketing campaigns for the education and IT sectors. She holds qualifications in marketing, business studies, and project management. Her experience includes increasing international admissions by 35% as Assistant Marketing Manager and creating integrated marketing campaigns as Marketing & Communications Executive. She is seeking new opportunities in marketing.
Troy D. White is an entrepreneurial marketing director with experience leading marketing and membership efforts for large organizations. He specializes in developing strategies to increase revenues, membership, and engagement through innovative use of digital technologies and analytics. Currently he is Director of Marketing & Membership for Future Business Leaders of America, where he has increased revenues while decreasing expenses.
Heidi Thatcher has nearly 20 years of experience in marketing, including roles in product management, channel marketing, and e-commerce. She has a proven track record of meeting goals, increasing sales, and leading cross-functional teams. Her experience spans several industries and includes roles at companies like Zebra Pen, Accentra, and Crayola.
Rodrigo Padilla has over 12 years of marketing experience in the consumer goods industry. He has successfully launched and marketed over 25 products for L'Oréal Canada. Currently he works as a senior marketing consultant for Canada Post, consulting on digital and traditional marketing strategies. Previously he held marketing director roles at Natrel and Biotherm where he increased sales and market share through new product launches and branding strategies.
Mr. Chanchai Bhandhufalck has over 18 years of experience in marketing and sales in the consumer electronics industry. He has held roles such as Director of Home Entertainment Business Unit at LG Electronics Thailand and Marketing Director at LIXIL (Thailand). Currently, he is the TV Business Director at LeEco Thailand, where he is responsible for sales and marketing of TV products. He also teaches Product and Brand Management at Burapha University.
Sarah Downing has over 15 years of experience in brand marketing, communications, and digital marketing. She is currently the Marketing Director at Gardman Ltd, a £70m FMCG garden products supplier, where she leads the marketing strategy and function. Previously she held roles as Head of Marketing and Brand Manager at Gardman and Mortons Media Group, respectively, where she gained experience delivering multi-channel marketing campaigns and managing budgets. She has expertise in various areas including strategic planning, creative development, PR, social media, and analytics.
Lindsey Bornstein_Social Media Manager_Brand AdvocateLindsey Bornstein
Lindsey Bornstein is a social media community manager and digital marketer with over 7 years of experience in brand management, marketing, and strategic planning. She has a proven track record of developing brand strategies, managing projects and teams, analyzing data, and consistently exceeding objectives for companies in the home goods industry. This resume documents her education, skills, work history managing multiple brands and product lines, and experience across social media platforms and analytics tools.
Resume: Program/Product Marketing Manager, Retail MarketingDanny Kim
Danny Kim's resume. A Program/Product Marketing professional with detailed experience working with wireless carriers and MVNO's. Experience in Retail/Channel Marketing, Partner/Account Management, and Business Development.
I am a skilled professional with an extensive knowledge within many different areas of marketing and business development – on strategic, tactical and operational level. My speciality is B2B marketing of technical products and I enjoy developing tools and processes that offers the optimal support to a sales organization.
Key competences:
- B2B marketing of technical products and solutions.
- Solid marketing experience on all levels from operational
hands-on to strategic marketing.
- Creation of efficient marketing tools offering optimal support to
salesman and distributors.
- A strong commercial understanding including experience with
business development.
- A systematic and analytical way of working.
- Gathering market intelligence and performing business
analyses.
Natalie Smith is a results-oriented Associate Brand Manager with 4 years of experience managing brands at a major CPG company. She is skilled in financial analysis, strategic planning, creative development, and leading integrated marketing campaigns. Her strengths include analytical decision-making, long-term visioning, and excelling in fast-paced environments. She has a track record of developing successful new products and marketing initiatives that deliver substantial revenue growth.
MARKETING COMMUNICATION PLAN
Case DNA Finland Ltd: How to Gain More Russian Prepaid
Subscription Customers?
Lahti University of Applied Sciences
Degree Programme in International Business
JENNI-MARI LAITINEN: Marketing Communication Plan
Case DNA Finland Ltd: How to Gain
More Russian Prepaid Subscription
Customers?
Thesis for International Business 61 pages, 5 appendixes
Spring 2009
ABSTRACT
This thesis is about marketing communications. The objective is to define the
parts, which especially need to be considered in the functional and cost-effective
promotion planning process, and then apply these features to the case company’s
plan. The research question tries to solve the problem on what the case company
must observe in their promotion process when trying to gain more Russian
prepaid subscription customers.
The study is divided into theoretical and empirical parts. The theory part
introduces marketing on a general level; marketing planning, the marketing mix,
the 4P model and the basics of the marketing communication. Promotion planning
is handled stage-by-stage by using the MCPF theory. The empirical part applies
theory to practice by developing a marketing communication plan for the case
company.
The research offers feasible ideas to accomplish promotion towards the target
segment. Therefore it is not to be a precise and detailed plan. Only prepaid
subscriptions and consumers are handled.
The qualitative study consists of multiple methods. The information is gathered
widely from different marketing and marketing communication textbooks,
magazine articles, web pages and by interviewing representatives of the case
company.
Marketing communication planning process is a versatile process, which requires
many resources from the company in order to be executed successfully. This study
offers the theoretical framework and an empirical paradigm for the person who
operates with marketing communication process. The result of the study is the
marketing communication plan for the case company. It helps the implementation
of the planning process and offers comprehensive information about the subject.
Paul Bujak Resume Bullet Point 06.14.2009Paul Bujak
Paul R. Bujak has over 15 years of experience in marketing, logistics, and business management. He holds a Master's degree in Management and a Bachelor's degree in Marketing. Currently he works as a Logistical Project Manager for Lowe's Companies, where he has helped reduce operational costs and improve profitability. He also owns a consulting firm called Branding Haus where he has led numerous marketing projects for major companies.
ABI is a global business-to-business marketing public relations agency, consistently named one of the Top 50 Agencies by B-to-B Magazine. Our mission is to consult our clients on marketing public relations strategies that will help them generate growth in revenue, profitability and market share, regionally and globally. From offices in New York, London and Singapore we serve multi-billion dollar, global organizations to smaller, regionally-focused companies.
London Marketing Director CV Head of Marketing - John JB RussellJohn JB Russell
Actively Looking for a new Marketing Director job in London.
Strategic Planning / International Ventures / Channel Optimisation / Marketing Technology Deployment / Martech
Business Process - System Improvement / High Growth / Demand Generation / Diverse B2B2C Products and Services
Inbound Marketing
Andrea Ryckman is seeking a full-time position in marketing, business services, or project/event coordination to apply her knowledge and gain experience. She has over 15 years of experience in marketing roles, including positions at PRA Group Canada Inc., London Life, 3M Canada, and Sterling Marking Products Inc. Ryckman has qualifications in project management, creative initiatives, communications, social media marketing, and understanding of the manufacturing industry. She holds a four-year Honours Business Commerce degree from the University of Windsor with a concentration in communications and marketing. Ryckman also has volunteer experience coordinating fundraisers and activities for charitable organizations.
The document provides a summary of Julie Linforth's work experience and qualifications. It outlines various marketing roles she has held and accomplishments within those roles, such as developing marketing strategies and brand guidelines, managing projects and teams, and achieving sales growth through marketing initiatives. Testimonials from past colleagues emphasize her dedication, expertise, and ability to drive new ideas and business results.
Hamish Coleman has over 10 years of experience in market research analysis and insights. He has a proven track record of using data-driven insights to influence marketing strategy and sales arguments. He has strong communication, presentation, and stakeholder management skills. His experience includes analyzing quantitative and qualitative research, developing marketing strategies, managing research teams, and writing marketing communications.
Marc Hollingworth Director Of Sales And Marketing Resume Mmpeterh
Marc Hollingworth is an accomplished sales and marketing executive with over 20 years of experience launching medical devices and pharmaceutical products. He has increased sales by 65% and revenues exceeding $400 million. Hollingworth holds an MBA and has expertise in business planning, new business development, team management, and financial acumen. He has worked for companies in ophthalmology, medical devices, and pharmaceuticals.
Pimpisa Pongsukvechkul has over 16 years of experience in professional management, marketing, sales, and category management. She holds an MBA and certificates in Chinese proficiency. Her career includes positions as General Manager developing business strategies, Category Manager developing marketing plans, and Sales & Marketing Division Manager achieving sales targets. She has strong skills in strategic analysis, relationship building, and communication.
Esther Gabriela Subias Hernandez has over 14 years of experience in marketing and commercial roles within multinational organizations. She has a proven track record of developing and implementing strategies to position brands, increase sales, build customer loyalty, and drive growth. Her expertise includes strategic planning, innovation, change management, and leading multifunctional teams.
Laura J M Hayes has over 15 years of experience in strategic marketing, communications, and management. She has held senior roles such as Senior Communications Manager for the NHS and Head of Membership and Marketing for the NHS Confederation. Her skills include strategic planning, project management, digital media, public relations, and business development. She is currently pursuing a Masters in Applied Linguistics and Communications at the University of London.
- Ms. Pariyakorn Hakkayanond is seeking a negotiable salary for a marketing position. She has over 10 years of experience in marketing roles for companies in various industries including lighting, consumer goods, and food distribution. Her experience includes managing marketing teams, developing sales and marketing strategies, expanding into international markets, and coordinating promotional activities.
This document provides details on Ms. Siriphan Jaemsri including her education, work experience, and achievements. She has over 15 years of experience in marketing and trade marketing roles. Her most recent role is as Category Manager at Berli Juker Activia where she helped increase market share.
Amit Vilas is seeking a manager position involving marketing, procurement, logistics, or supply chain management. He has over 15 years of international experience in exports management across several industries. He is proficient in Microsoft Office, ERP systems, demand planning, and international trade procedures.
Lindsey Bornstein_Social Media Manager_Brand AdvocateLindsey Bornstein
Lindsey Bornstein is a social media community manager and digital marketer with over 7 years of experience in brand management, marketing, and strategic planning. She has a proven track record of developing brand strategies, managing projects and teams, analyzing data, and consistently exceeding objectives for companies in the home goods industry. This resume documents her education, skills, work history managing multiple brands and product lines, and experience across social media platforms and analytics tools.
Resume: Program/Product Marketing Manager, Retail MarketingDanny Kim
Danny Kim's resume. A Program/Product Marketing professional with detailed experience working with wireless carriers and MVNO's. Experience in Retail/Channel Marketing, Partner/Account Management, and Business Development.
I am a skilled professional with an extensive knowledge within many different areas of marketing and business development – on strategic, tactical and operational level. My speciality is B2B marketing of technical products and I enjoy developing tools and processes that offers the optimal support to a sales organization.
Key competences:
- B2B marketing of technical products and solutions.
- Solid marketing experience on all levels from operational
hands-on to strategic marketing.
- Creation of efficient marketing tools offering optimal support to
salesman and distributors.
- A strong commercial understanding including experience with
business development.
- A systematic and analytical way of working.
- Gathering market intelligence and performing business
analyses.
Natalie Smith is a results-oriented Associate Brand Manager with 4 years of experience managing brands at a major CPG company. She is skilled in financial analysis, strategic planning, creative development, and leading integrated marketing campaigns. Her strengths include analytical decision-making, long-term visioning, and excelling in fast-paced environments. She has a track record of developing successful new products and marketing initiatives that deliver substantial revenue growth.
MARKETING COMMUNICATION PLAN
Case DNA Finland Ltd: How to Gain More Russian Prepaid
Subscription Customers?
Lahti University of Applied Sciences
Degree Programme in International Business
JENNI-MARI LAITINEN: Marketing Communication Plan
Case DNA Finland Ltd: How to Gain
More Russian Prepaid Subscription
Customers?
Thesis for International Business 61 pages, 5 appendixes
Spring 2009
ABSTRACT
This thesis is about marketing communications. The objective is to define the
parts, which especially need to be considered in the functional and cost-effective
promotion planning process, and then apply these features to the case company’s
plan. The research question tries to solve the problem on what the case company
must observe in their promotion process when trying to gain more Russian
prepaid subscription customers.
The study is divided into theoretical and empirical parts. The theory part
introduces marketing on a general level; marketing planning, the marketing mix,
the 4P model and the basics of the marketing communication. Promotion planning
is handled stage-by-stage by using the MCPF theory. The empirical part applies
theory to practice by developing a marketing communication plan for the case
company.
The research offers feasible ideas to accomplish promotion towards the target
segment. Therefore it is not to be a precise and detailed plan. Only prepaid
subscriptions and consumers are handled.
The qualitative study consists of multiple methods. The information is gathered
widely from different marketing and marketing communication textbooks,
magazine articles, web pages and by interviewing representatives of the case
company.
Marketing communication planning process is a versatile process, which requires
many resources from the company in order to be executed successfully. This study
offers the theoretical framework and an empirical paradigm for the person who
operates with marketing communication process. The result of the study is the
marketing communication plan for the case company. It helps the implementation
of the planning process and offers comprehensive information about the subject.
Paul Bujak Resume Bullet Point 06.14.2009Paul Bujak
Paul R. Bujak has over 15 years of experience in marketing, logistics, and business management. He holds a Master's degree in Management and a Bachelor's degree in Marketing. Currently he works as a Logistical Project Manager for Lowe's Companies, where he has helped reduce operational costs and improve profitability. He also owns a consulting firm called Branding Haus where he has led numerous marketing projects for major companies.
ABI is a global business-to-business marketing public relations agency, consistently named one of the Top 50 Agencies by B-to-B Magazine. Our mission is to consult our clients on marketing public relations strategies that will help them generate growth in revenue, profitability and market share, regionally and globally. From offices in New York, London and Singapore we serve multi-billion dollar, global organizations to smaller, regionally-focused companies.
London Marketing Director CV Head of Marketing - John JB RussellJohn JB Russell
Actively Looking for a new Marketing Director job in London.
Strategic Planning / International Ventures / Channel Optimisation / Marketing Technology Deployment / Martech
Business Process - System Improvement / High Growth / Demand Generation / Diverse B2B2C Products and Services
Inbound Marketing
Andrea Ryckman is seeking a full-time position in marketing, business services, or project/event coordination to apply her knowledge and gain experience. She has over 15 years of experience in marketing roles, including positions at PRA Group Canada Inc., London Life, 3M Canada, and Sterling Marking Products Inc. Ryckman has qualifications in project management, creative initiatives, communications, social media marketing, and understanding of the manufacturing industry. She holds a four-year Honours Business Commerce degree from the University of Windsor with a concentration in communications and marketing. Ryckman also has volunteer experience coordinating fundraisers and activities for charitable organizations.
The document provides a summary of Julie Linforth's work experience and qualifications. It outlines various marketing roles she has held and accomplishments within those roles, such as developing marketing strategies and brand guidelines, managing projects and teams, and achieving sales growth through marketing initiatives. Testimonials from past colleagues emphasize her dedication, expertise, and ability to drive new ideas and business results.
Hamish Coleman has over 10 years of experience in market research analysis and insights. He has a proven track record of using data-driven insights to influence marketing strategy and sales arguments. He has strong communication, presentation, and stakeholder management skills. His experience includes analyzing quantitative and qualitative research, developing marketing strategies, managing research teams, and writing marketing communications.
Marc Hollingworth Director Of Sales And Marketing Resume Mmpeterh
Marc Hollingworth is an accomplished sales and marketing executive with over 20 years of experience launching medical devices and pharmaceutical products. He has increased sales by 65% and revenues exceeding $400 million. Hollingworth holds an MBA and has expertise in business planning, new business development, team management, and financial acumen. He has worked for companies in ophthalmology, medical devices, and pharmaceuticals.
Pimpisa Pongsukvechkul has over 16 years of experience in professional management, marketing, sales, and category management. She holds an MBA and certificates in Chinese proficiency. Her career includes positions as General Manager developing business strategies, Category Manager developing marketing plans, and Sales & Marketing Division Manager achieving sales targets. She has strong skills in strategic analysis, relationship building, and communication.
Esther Gabriela Subias Hernandez has over 14 years of experience in marketing and commercial roles within multinational organizations. She has a proven track record of developing and implementing strategies to position brands, increase sales, build customer loyalty, and drive growth. Her expertise includes strategic planning, innovation, change management, and leading multifunctional teams.
Laura J M Hayes has over 15 years of experience in strategic marketing, communications, and management. She has held senior roles such as Senior Communications Manager for the NHS and Head of Membership and Marketing for the NHS Confederation. Her skills include strategic planning, project management, digital media, public relations, and business development. She is currently pursuing a Masters in Applied Linguistics and Communications at the University of London.
- Ms. Pariyakorn Hakkayanond is seeking a negotiable salary for a marketing position. She has over 10 years of experience in marketing roles for companies in various industries including lighting, consumer goods, and food distribution. Her experience includes managing marketing teams, developing sales and marketing strategies, expanding into international markets, and coordinating promotional activities.
This document provides details on Ms. Siriphan Jaemsri including her education, work experience, and achievements. She has over 15 years of experience in marketing and trade marketing roles. Her most recent role is as Category Manager at Berli Juker Activia where she helped increase market share.
Amit Vilas is seeking a manager position involving marketing, procurement, logistics, or supply chain management. He has over 15 years of international experience in exports management across several industries. He is proficient in Microsoft Office, ERP systems, demand planning, and international trade procedures.
Souvik Maity is a senior UX designer with over 3 years of experience in graphic design, branding, and user experience design. He has worked for startups like Edufers and Quickfy, focusing on tasks like understanding customer needs, designing interfaces, and assisting with brand development. Maity holds a Bachelor's degree in Electrical Engineering and is proficient in design software and coding languages like HTML, CSS, and C#. He is seeking an internship to further develop his technological skills and gain experience to eventually start his own design firm.
The document is a 5-page curriculum vitae for Nasma Pinyaluck Akarachokvirat. It details her work experience in marketing and sales roles for hospitality companies in Thailand and Dubai over the past 14 years, including her current role as Senior Marketing Account Manager. It also lists her education in hospitality and tourism management from schools in Switzerland and India.
Rethinking the marketing function in a world of accelerating change - Tom Nic...Avaus
This document discusses agile marketing and the need to rethink the traditional marketing function. It provides an overview of Avaus, an agile marketing firm, and outlines some of the key shifts needed from traditional to agile marketing approaches. Specifically:
1. The pace of change is accelerating, requiring marketing to be more agile and able to quickly respond to changes rather than rely on long-term plans.
2. Marketing and software are merging, so agile marketing combines creativity with iterative software processes.
3. An agile approach focuses on customer needs, uses data and feedback for continuous improvement, empowers cross-functional teams, and prioritizes responding to changes over following rigid plans
William Pointing is a marketing manager based in London with over 5 years of experience in digital marketing, campaign management, and project management. He has worked on both B2B and B2C campaigns for companies in various industries. His experience includes managing projects and teams, developing marketing strategies, and launching new products. He holds qualifications in marketing, project management, and is currently seeking new opportunities.
This document summarizes the experience and qualifications of Jaya Bharti for a mid-level marketing role. She has over 6 years of experience in marketing communications and brand management. She has expertise in developing marketing strategies, executing marketing campaigns across various media, and facilitating sales and promotional efforts. She is skilled in tasks like event management, internal communications, database management, and vendor relationships.
Deena Tanna has over 10 years of experience in marketing roles. She is currently the UK Marketing Manager for Trident Marketing Services, where she develops branding and marketing strategies, oversees marketing implementation, conducts analysis, and supports sales. Previously, she held marketing manager and executive roles at Freeman, Hitachi Capital, Tribal Group, and XChanging Ltd, where her responsibilities included strategic planning, campaign development, budget and team management, market research, and communications. She has expertise in digital marketing, social media, PR, branding, and project management.
William pointing marketing manager london cv datesWilliam Pointing
William Pointing is a marketing manager based in London with over 10 years of experience in digital marketing, project management, and client relationships. He has worked in both B2B and B2C marketing for companies like Citi Bank, Diageo, and ICAEW. Pointing holds PRINCE2 and CIM qualifications and is currently seeking full-time or contract marketing roles. He has a strong background in digital strategies, content creation, and managing multi-channel campaigns.
Debra Wilkins marketing CV 7th July 2016Debra Wilkins
Debra Wilkins has over 15 years of experience in marketing and campaign management in the technology sector. She has a proven track record of developing and implementing successful national marketing campaigns, including email campaigns, social media strategies, website updates, and event management. Her skills include marketing analytics, public relations, copywriting, and relationship management. She is seeking a new role where she can apply her digital marketing expertise.
David Sime is a digital marketing director and lecturer based in Glasgow, Scotland with over 17 years of experience in digital and conventional marketing. He has expertise in web, mobile, pay-per-click, social media, and other marketing disciplines. Sime currently works as a technical director for an online corporate video production company and lectures in digital marketing for the Chartered Institute of Marketing. He has held various marketing roles throughout his career and is currently pursuing a Postgraduate Chartered Marketer qualification.
David Sime is a digital marketing director and lecturer based in Glasgow, Scotland with over 17 years of experience in digital and conventional marketing. He has expertise in web, mobile, pay-per-click, social media, and other marketing disciplines. Sime currently works as a technical director for an online corporate video production company and lectures in digital marketing for the Chartered Institute of Marketing. He has held various marketing roles throughout his career and is currently pursuing a Postgraduate Chartered Marketer qualification.
This document is a curriculum vitae for Rositsa Lefterova. It includes her personal details and contact information. Her resume highlights her recent graduation with a degree in marketing management from VIA University College. She has relevant work experience in marketing, business development, and customer relations. Her professional competencies include marketing strategies, customer analysis, and experience with Microsoft Office applications. She is proficient in English and has basic skills in Danish, Russian, and German. Examples of her project work involve developing strategies and business plans for various companies. Her work history includes roles in retail, marketing, and sales.
Michael Desroches is a Director of Creative Services based in Hartford, Connecticut with over 15 years of experience in branding, marketing communications, and creative direction. He has held leadership roles developing creative strategies and managing teams at several companies. Currently, he is consulting in areas including advertising, branding, communications, and design.
Michael Desroches is a Director of Creative Services based in Hartford, Connecticut with over 15 years of experience in branding, marketing communications, and creative direction. He has held leadership roles developing creative strategies and managing teams at several companies. Currently, he is consulting in areas including advertising, branding, communications, and design.
This document discusses three case studies from a recruitment firm:
1. The recruitment of a Production Director for a global fish processing company with responsibility over 4 sites in 3 countries. Over 6 weeks, the firm interviewed over 100 candidates by phone and in person before making a hiring decision.
2. The recruitment of a Sales Director for a large Danish candy manufacturer. The position oversees sales in Denmark and border trade countries. The ideal candidate has strategic sales experience in FMCG and knowledge of Danish retailers.
3. The recruitment of a Managing Director for a fish production plant in Poland with over 1,000 employees. The client is a major fish producer seeking a hands-on leader with food production experience to improve productivity
Enthusiastic, motivated and creative marketing professional, with a strong interest in Project Management, Digital and Analytics. Growing business through different channels, achieving results, learning about the latest developments in digital technology, creating opportunities and driving revenue are the activities that drive me. I am also great in developing trustworthy relations through my customer sensibility. I love to explore customer insights and employ the best technical and strategic marketing capacities for a more efficient achievement of companies’ goals
A company introduction for proposing an internal media management concept within a corporation or with an outsourced partner. Describes the concept, mission, benefits, process and yearly timing of activities for a media management function within the marketing department.
Alyona Tanaseychuk is a marketing specialist with over 5 years of experience at companies like P&G, L'Oreal, and Henkel. She currently works as the Brand Manager for Nutrition and Wellness at Amway GmbH in Munich. Her experience includes brand launches, re-launches, and developing marketing strategies. She has a Master's degree in Economics and Management and is fluent in English, German, and Russian.
“A Professional Marketer with broad retail and corporate marketing experience encompassing marketing strategies, branding, advertising, event and sponsorship, excellent of integrated marketing communication, advertising management and creative and content development.”
MKbranding.com was founded in 2006 to provide innovative branding and communications solutions through integrated marketing. The company manages complete project lifecycles from planning to execution across various channels. Michael Kunhenn has over 18 years experience as a creative director, art director, and designer. He has worked with various brands and led teams to develop strategic marketing campaigns and creative solutions.
Annika Holst has over 30 years of experience in sales, marketing, and communications. She has held leadership roles at several major companies, including Mercato Communications, Sandberg Trygg B2B Advertising Agency, DHL International AB, and Ericsson Mobile Communications. Most recently, she has run her own business providing sales and marketing services to various clients. She has a proven track record of developing strategies, managing teams, negotiating contracts, launching new products, and increasing sales. Her skills include strategic planning, project management, public relations, and analyzing market opportunities.
Michal Kaffeman has over 10 years of experience in marketing roles. She has held positions as a Marketing Category Manager at Strauss Ice Cream managing a 130 million NIS category, and as a Brand Manager at Tnuva cheese where she helped with rebranding and major launches. Kaffeman has a Master's degree in Business Administration in Marketing and Strategy from Hebrew University and speaks Hebrew and English. She has work experience in project management, security management, and education.
Gabriela Reyes is an experienced marketing management professional with over 7 years of experience in marketing, advertising, and public relations. She has expertise in content development, brand management, digital and social media marketing, and analyzing market trends. Reyes' skills include marketing strategy, social media, market research, and analytics. She currently works as a Marketing Manager at Grupo Istmo, where she leads marketing initiatives, product launches, and ensures brand consistency.
Similar to Pia junker meng cv 2015 050515 linked in (20)
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
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Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
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Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
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- Use partnerships and licensing to create new content assets
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
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1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
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As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
No Cookies, No Problem - Steve Krull, Be Found Online
Pia junker meng cv 2015 050515 linked in
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Pia Junker Meng • Trapholtparken 28 • 6000 Kolding • meng@familie.tele.dk • +45 5131 4471
CV Pia Junker Meng
Personal information Status: Born 18 August 1964 • Married to Jens Henrik •
Together we have Julie, aged 18, and Valdemar, aged 17
Contact: Pia Junker Meng • Trapholtparken 28 • 6000 Kolding •
meng@familie.tele.dk • +45 51 31 44 71
LinkedIn: www.linkedin.com/in/piajunkermeng
Professional summary Business oriented marketer with extensive experience in Omnichannel marketing, branding
and marketing activities at strategic, tactical and operational levels. I create value through
effective marketing planning and concept development based on customer insights,
following business and market trends and in a close cooperation with the business units. I
motivate people around me by being inclusive, setting visible objectives and providing
feedback, and I work in a structured and persistent manner to create results
A solid toolbox in terms of branding and marketing planning (BtoB and BtoC) with focus
on business goals, integrated communication and ROI
Good business understanding and experience in business and product development
Omnichannel Strategy and operation - more than 3 years experience from working with
SAS MA-project
Experienced project manager that can define and handle large projects
Up to date on the latest trends in dialogue, digital and data-driven marketing
Structured and analytical and using insights to identify opportunities and to innovate
Good leadership qualities – inclusive, setting visible objectives and taking the lead
Work experience 2009 – 2015 Marketing Manager Sydbank A/S
2006 – 2009 Project Manager and Planner Sydbank A/S
2005 – 2006 Communications Consultant Sydbank A/S
2003 – 2005 Trade/Marketing Coordinator Tholstrup Cheese A/S
2000 – 2002 Campaign Manager ELFOR Danish electricity distribution
1999 – 2000 Marketing Coordinator Kanitech A/S
1998 – 1999 Advertising Coordinator – in-store LEGO System A/S
1987 – 1998 Promotion Assistant LEGO System A/S
Training 2015 – Marketing Management IAA
2012 PULS management course
Incl. project: Lean in in-house agency Sydbank/Klingenberg Consult
2010 Basic management education Sydbank
2008 Diploma degree in CRM CRM-akademiet
2001 – 2004 Business Communication – BA level
(3-yr subsidiary subject education) University of Southern DK, Odense
1994 Business Diploma in Sourcing 1 Kolding Business College
1984 – 1988 Business Diploma in Marketing Kolding Business College
Supplementary 2013 Dialogue, digital, data-driven marketing DMA, Chicago, USA
training and 2013 Dialogue conference 2013 CRM/1:1 Strømstad, Norway
conferences 2010 Dialogue, digital, data-driven marketing DMA, San Francisco, USA
Furthermore I have followed courses
and seminars in project management,
marketing, in-store marketing,
IT development and digital
Professional skills
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Pia Junker Meng • Trapholtparken 28 • 6000 Kolding • meng@familie.tele.dk • +45 5131 4471
Work experience and results (in detail)
August 2009 – 2015 Marketing Manager in Sales & Marketing, Sydbank A/S, Aabenraa
Reporting to the Group Executive Vice President for Sales & Marketing I was responsible
for developing the Sydbank brand and product lines and for managing marketing
communication that is relevant to the customer and effectively drives sales. Budget
responsibility of two-digit million figure. Management responsibility for 1 web consultant
and 4 marketing project managers, including 2 digital project managers
Areas of responsibility:
Marketing planning – establishing of strategy, objectives and plans in line with the
commercial focus
Development and strengthening of the position of the brand by driving parameters such
as TV, in-store activities and digital media
Campaign planning (BtoB and BtoC) – development and implementing of go-to-market
strategy and campaigns based on business and customer insights. Focus on
integrated cross-channel activities and return on investment (ROI)
Omnichannel marketing project – development of 1:1 customer communication by
means of master data, collected data and contact strategies
Concept development and customer service concepts in cooperation with Operations
Analyses and insights – sourcing and dissemination of analyses to support the
business development, for instance insights concerning target groups, trends and
market conditions
Management responsibility with focus on operations, motivation, competence
development and lean
Development and maintenance of brand manual, graphical identity and language policy
Budget responsibility and follow-up – two-digit million figure
Results:
Lifted the unassisted awareness of Sydbank by 40% over three years
Launched a new product for young customers and 1:1 dialogue by means of
customised newsletters. Over 20% sign-up on the first direct mail issue. On the basis
of data collected on sydbank.dk concerning the customers’ plans and interests as well
as their commitment to the Bank, more than 250 variants of the newsletter were sent
out in the first issue based on 70 different messages
Revitalised the design line across business areas and sub-brands, which resulted in a
strong, coherent graphical identity
Optimised MasterCard direct mail campaign and increased the sales 14 times
Conducted media agency and advertising agency competition and thereby contributed
to ensure the best conditions for launching Sydbank on TV in autumn 2010
Leadership qualities – achieved an average score of 4.6 on a scale from 1 to 5 (5
being the highest score) in last autumn’s employee satisfaction survey, which is
above average.
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Pia Junker Meng • Trapholtparken 28 • 6000 Kolding • meng@familie.tele.dk • +45 5131 4471
2006 – 2009 Project Manager and Planner, Sydbank, Aabenraa
The position as project manager for the Bank’s corporate and retail client campaigns
comprises campaign work at strategic, tactical and operational levels. My area of
responsibility included:
Preparation of proposals for campaign plans
Sourcing, processing and presentation of analyses and customer insights
Determination of strategy in cooperation with the product department and sales
including start-up meetings, presentation of proposals, timetables, follow-up and
coordination
Preparation of briefing basis and contact to agencies
Media planning
Preparation of sales support materials
Organisation and implementation of the Bank’s 15 shareholder meetings with more
than 5,000 participants
2005 – 2006 Communications Consultant
Communications adviser to selected Sydbank regions in Denmark in connection with the
planning and implementation of their local marketing initiatives, arrangements and events
2003 – 2005 Trade/Marketing Coordinator, Tholstrup Cheese A/S (now owned by Arla)
In 2004 Denmark’s largest privately-owned dairy business. Produced and sold special
cheese eg Blå Castello, Marquis and Saga. The business also produced fresh pasta –-
Pastella. My area of responsibility included:
Organisation and implementation of branding activities
Preparation of action plans and implementation
Organisation and development of in-store campaigns for product launches in the
Nordic countries and Germany
Supporting sales companies in their activities
Evaluation of campaigns
Development of inbound selling material to the retail trade including analysis and
construction of selling points
Analysis of AC Nielsen numbers eg for inbound selling material and final reporting
Development of sales material for eg Food Service
Tasks in connection with Tholstrup’s corporate branding, for instance preparation of
brand book, sponsor policy etc
General profiling of the business
Cooperation with advertising and PR agencies
Cooperation with market managers, product managers and the marketing director
Results:
Developed and implemented sponsor policy
Planned and implemented CSR campaign with Landsby Flødeost, Nicolai Kirk and
Danish Red Cross – resulted in index 115 compared with the objective. Moreover
visibility via press coverage, events, flyers etc.
2000 – 2002 Campaign Manager, ELFOR, Danish electricity distribution, (now Danske Energi)
ELFOR was an association for 70 Danish electricity distribution companies which together
account for around 99% of the electricity distributed in Denmark. ELFOR served as the
companies’ common mouthpiece and handled its members’ interests of political and
economic nature as well as a number of common tasks including implemented energy
saving campaigns
At ELFOR I served as a campaign manager for 1½ years in connection with the
development and implementation of nationwide energy saving campaigns. Moreover I
handled PR, profiling and marketing activities as well as tasks related to ELFOR’s printed
and electronic communication tools including newsletters and website. My area of
responsibility included:
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Pia Junker Meng • Trapholtparken 28 • 6000 Kolding • meng@familie.tele.dk • +45 5131 4471
Project management in connection with market analyses
Development of information and campaign strategies as well as plans in cooperation
with the communications manager
Contact to advertising agencies, suppliers and retail chains
Briefing and motivating about 70 local campaign managers in connection with
campaigns and shop demonstrations
Evaluation of the campaigns
Development of ELFOR’s website
Communication of information about the electricity sector and ELFOR’s activities via
the internet, articles and talks
The position also involved cooperation with the Danish Energy Agency and Elsparefonden
as well as interest groups within the environmental and energy sector. In addition
participation in various project groups, eg the steering group for the annual election of the
“Town with Best Outdoor Lighting”
Results:
As a concrete result of my work I can highlight the fact that in the autumn of 2000 I served
as campaign manager to the electricity companies on a 10-week campaign for the
propagation of low energy bulbs. The campaign was conducted in cooperation with the
Danish Energy Agency and Elsparefonden and resulted in a more than doubling of sales
compared with the previous year
1999 – 2000 Marketing Coordinator, Kanitech A/S, Kolding
IT business manufacturing, marketing and selling ergonomic IT equipment
As it was a newly established function my job was to contribute to building up the
marketing function. The job included eg determination of a marketing strategy and plans,
contact to agencies, PR and web
1998 – 1999 Advertising Coordinator, LEGO System A/S, Billund
Responsible for development, production and sourcing as regards shop campaigns, eg
POS material, competitions and event to launch products news in Europe. The job included
cooperation with LEGO’s sales companies, agencies and LEGO’s in-house agency
1987 – 1998 Promotion Assistant, LEGO System A/S, Billund
My area of responsibility was to develop shop campaigns for the launching of promotions
and product news in Europe including competitions and events
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Pia Junker Meng • Trapholtparken 28 • 6000 Kolding • meng@familie.tele.dk • +45 5131 4471
Professional skills
Marketing management / branding, positioning and campaigns / media planning / business understanding / product
and concept development / management of in-house agency / management of digital project managers and
marketing project managers / project management of large projects / planning of events / budgeting and follow-up /
direct marketing / integrated data-driven customer dialogue / CRM / analysis / digital media
IT
Daily user of the Microsoft Office package – in particular Word, PowerPoint and Excel
Apple products; iPad and iPhone
Lotus Notes and Outlook
Knowledge of InDesign
Also experience in electronic media and online communication
Languages
Danish Native language
English Negotiating level – Upper Intermediate B2 on an international scale – in progress
German Speak, read and understand
Norwegian Read and understand
Swedish Read and understand
Leisure
Family and friends • Concerts • City holidays • Marathon • Skiing • Summer cottage at Blåvand