David Sime is a digital marketing director and lecturer based in Glasgow, Scotland with over 17 years of experience in digital and conventional marketing. He has expertise in web, mobile, pay-per-click, social media, and other marketing disciplines. Sime currently works as a technical director for an online corporate video production company and lectures in digital marketing for the Chartered Institute of Marketing. He has held various marketing roles throughout his career and is currently pursuing a Postgraduate Chartered Marketer qualification.
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To improve the sales in your business, focus on the customers and shift to increasing sales performance rather than profit. This is the first word of advice any sales experts would give you. If you want to boost sales and don’t know how, here are 9 awesome ways to do just that: Visit On:- https://www.samaritaninfotech.com
Mera Medicare is a unique business model which has potential to revolutionize healthcare industry by changing the way customers and healthcare professionals interact with each other. Mera Medicare provides an effective-tail platform to both healthcare professionals and customers while solving their key challenges.
Mera Medicare is a unique business model which has potential to revolutionize healthcare industry by changing the way customers and healthcare professionals interact with each other. Mera Medicare provides an effective-tail platform to both healthcare professionals and customers while solving their key challenges.
POTENTIAL SERVICES, EXPECTED SERVICES
BASIC SERVICES, CORE BENEFIT, Line of visibility,
Service Design- 8 steps , Gaps Model of Service Quality,Provider Gap 1,Provider Gap 2,Key Factors Leading to Provider Gap 2,Provider Gap 3,Key Factors Leading to Provider Gap 4, Zone of Tolerance
What is Marketing?• Core Marketing Concepts• Evolved Marketing Concepts• Role of Marketing in today’s organization• Advantages of Marketing• Identifying the Target Market• Understanding market behavior or consumer behavior
2. o Process by which companies create customer interest in products or services.o Generates the strategy that underlies sales techniques, business communication, and business development.o An integrated process through which companies build strong customer relationships and create value for their customers and for themselves.
Pivoting your food or beverage brand's marketing planTyler Leahy
Food and beverage brands face an uphill battle coming out of the COVID-19 pandemic: get a better return out of marketing and brand-building efforts, with less of a marketing budget. What's your brand's new strategy? How will you set your spending priorities? Ditch your marketing plan. Focus on one primary target customer. Get more personal with a fresh approach to social media and influencer marketing.
Mera Medicare is a unique business model which has potential to revolutionize healthcare industry by changing the way customers and healthcare professionals interact with each other. Mera Medicare provides an effective-tail platform to both healthcare professionals and customers while solving their key challenges.
Mera Medicare is a unique business model which has potential to revolutionize healthcare industry by changing the way customers and healthcare professionals interact with each other. Mera Medicare provides an effective-tail platform to both healthcare professionals and customers while solving their key challenges.
POTENTIAL SERVICES, EXPECTED SERVICES
BASIC SERVICES, CORE BENEFIT, Line of visibility,
Service Design- 8 steps , Gaps Model of Service Quality,Provider Gap 1,Provider Gap 2,Key Factors Leading to Provider Gap 2,Provider Gap 3,Key Factors Leading to Provider Gap 4, Zone of Tolerance
What is Marketing?• Core Marketing Concepts• Evolved Marketing Concepts• Role of Marketing in today’s organization• Advantages of Marketing• Identifying the Target Market• Understanding market behavior or consumer behavior
2. o Process by which companies create customer interest in products or services.o Generates the strategy that underlies sales techniques, business communication, and business development.o An integrated process through which companies build strong customer relationships and create value for their customers and for themselves.
Pivoting your food or beverage brand's marketing planTyler Leahy
Food and beverage brands face an uphill battle coming out of the COVID-19 pandemic: get a better return out of marketing and brand-building efforts, with less of a marketing budget. What's your brand's new strategy? How will you set your spending priorities? Ditch your marketing plan. Focus on one primary target customer. Get more personal with a fresh approach to social media and influencer marketing.
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Digital marketing encompasses a wide spectrum of online marketing endeavours aimed at promoting products, services, or brands. This encompassing term includes various strategies such as search engine optimization (SEO), content marketing, social media marketing, email marketing, pay-per-click (PPC) advertising, and others. It is the driving force behind an organisation's online presence and, consequently, an indispensable component of its success.
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In today's digital-centric world, the role of digital marketers has become increasingly vital for businesses to thrive and succeed in the competitive landscape. This presentation serves as a comprehensive guide for individuals aspiring to embark on a career path in digital marketing. You can learn more about the same at https://classdemy.com/how-to-become-a-digital-marketer/
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Actively Looking for a new Marketing Director job in London.
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Marketing professional with more than 20 years of global leadership experience building and implementing transformative, integrated programs that raise awareness, increase revenue, and drive business growth. Interested in applying expertise and passion for crafting successful brands to advance business and marketing objectives for a dynamic, collaborative organization.
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The growing demand for digital marketing professionals is a reflection of the rapidly evolving digital landscape. In today's technology-driven society, businesses across industries are recognizing the importance of establishing a strong online presence to remain competitive.
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Become a Digital Marketing Manager
An Essential Skills Checklist
For more information contact Digital Marketing Association Pakistan | https://DMAP.pk
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Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
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Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
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Key Takeaways:
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The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
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Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
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David W. Sime CV - Feb 2017
1. DAVID SIME
Glasgow Based Digital Marketing Director and Lecturer
Tel: 0141 389 7859 – Mob: 07866 688 185
Email: david@oncorvideo.co.uk – LinkedIn: http://www.linkedin.com/in/davidsime
PERSONAL PROFILE
With over 17 years of digital and conventional marketing experience I can deliver analysis and promotion at
strategic, tactical and operational levels. Disciplines include web, mobile, Ad Words/Pay Per Click (“PPC”),
social media, direct, radio, TV and out-of-home marketing.
A qualified lecturer, I work with Google and the Chartered Institute of Marketing to deliver business development
and digital marketing training for delegates at various levels from undergraduate to professional level. I was also
involved in the development of Scotland’s further education Digital Marketing curriculum.
I am experienced in coordinating specialist teams across widely differing disciplines, enabling clear
communication and awareness of common strategic goals. I am also skilled in communicating complex
technical information in a way which is clear and simple for clients and other stakeholders to grasp.
I am currently completing my Postgraduate Chartered Marketer qualification recognising my skills in marketing
leadership and planning, corporate reputation management, strategic analysis and decision-making, and
emerging social and technological trends.
CAREER EXPERIENCE
Di gi tal Cons ul ta nt & Lec ture r G oogle Aug 20 16 – Ma rc h 2 01 7
Delivering online marketing consultancy and talks to public and private sector organisations throughout
Scotland. Coordinating a mentoring team made up of experienced specialists in various digital marketing
disciplines from online User Experience and SEO to Social Media and AdWords.
• Coordination of internal specialist teams
• Integrating traditional & digital marketing strategy
• Communicating complex concepts to all levels
• Presenting to small and very large audiences
• Detailed recording of qualitative and quantitative
information
Te c hni ca l Di re c tor O nl i ne Corpora te V i de o P roduc ti on Ltd. No v 2 01 5 – P res e nt
Directing a strategic digital media team - utilising specific social and online channels and techniques to distribute
targeted textual and video content to target audiences and cultures all over the world. Detailed ongoing analysis
of KPIs to continually refine and improve campaigns.
• Recruiting & training a range of digital specialists
• Coordination and monitoring of digital team.
• Strategic and Tactical oversight of campaigns
• Communication of KPI results to stakeholders
• Clear communication of technical information and
strategy across a range of comprehension levels
Ma rk e ti ng Le c ture r Cha rte re d I ns ti tute of Ma rke ti ng Au g 20 14 – P re s e nt
Primary digital marketing lecturer for the CIM in Scotland, providing multi-channel online marketing lectures to
business development managers across a range of organisations from SME to PLC, University and Public
Sector. Subjects include:
• Digital Marketing and Industry
• Social Media and its place in modern SEO
• User Experience and User Journey
• PPC and sponsored online promotion
• Online video and emerging online media
• Natural SEO
2. Ma rk e ti ng Ma na ge r Avs a n V is a ge J a n 2 01 4 – Se pt 2 01 5
Avsan Holdings Ltd. is a UK wide luxury private dentistry chain. Initially recruited as marketing and digital
marketing manager for their flagship business – Visage Glasgow – a dentistry and cosmetic surgery clinic
catering to celebrities and affluent business leaders.
• Digital Marketing and Social Media Oversight
• Coordination of full rebranding and web rebuild
• Terrestrial/Digital content, design & copy oversight
• Media buying, negotiation & ongoing management
• Multi-platform promotional campaign management
• Business/Competitor analysis & strategy formation
Ma rk e ti ng Ma na ge r Conta c t O nl i ne Ltd Ma y 2 01 1 – Ja n 20 14
Contact online is a business-facing digital marketing and web development team based in Glasgow. Working
with clients like Gleneagles Hotels, BP and Wolseley PLC, the company provides digital marketing analysis,
training and consultancy. Roles included:
• Staged, market-sensitive strategic planning
• Online/offline competitor analysis and reporting
• Digital Marketing and Social Media staff training
• UX / User Experience Analysis
Di gi tal Ma rk e ti ng Ma na ge r A V oge l Dec 2 01 0 – Mar 2 01 1
A Vogel is a pan-European, retail-facing medical herb manufacturer with a direct-to-consumer ecommerce
portal on their extensive website. As temporary Digital Marketing Manager the UK division, my duties included:
• Web copy writing
• Analysis and tracking of website performance
• Identification and analysis of key competitor sites
• Blog strategy and internal copywriter recruitment.
Founde r & Ma rke ti ng Di re c tor Tota l The ra py G roup Ltd. S e p 2 00 5 – Nov 20 10
Total Therapy Group Ltd. is a Scottish based company which coordinates the activities of specialist onsite
therapists in Scotland's Central Belt. As founder and marketing director of this corporation I was responsible for:
• Initial Market demand and competitor analysis
• Digital marketing and Search Engine Optimisation
• Setup and Coordination of Pay Per Click
campaigns
• Networking and events coordination.
• Strategic planning, market entry and growth plans.
• Public and Private sector client targeting
Ma rk e ti ng Ma na ge r Conta c t Mul ti me di a J a n 2 00 2 – Apr 2 00 6
A Glasgow based web development and online media company; Contact Multimedia was one of the early
trailblazers in online marketing and search engine optimisation. As marketing manager to this company and
marketing consultant to its clients, my role included:
• Cross discipline marketing.
• Web specific copy writing.
• Market and statistical research.
• On-going marketing strategy
Ma rk e ti ng Cons ul ta nt Ic e to Es ki mos Ma rk e ti ng S e p 2 00 0 – S ep 2 00 3
A creative marketing agency working with a wide range of start-up and growth level companies providing cost
effective, results driven marketing and promotions advice working across a broad spectrum of research and
promotional methods. As founder sole consultant of this business my services included:
• Business Planning.
• Marketing Planning.
• Media Sourcing and Costing.
• General and web specific copy writing
3. EDUCATION
PG DI P Cha rtere d P os tgra dua te Di pl oma i n Ma rke ti ng O ngoi ng
Ch a rte re d In st itu t e o f Ma rke t in g
Strategic level marketing covering: Marketing Leadership and Planning, Corporate Reputation Management,
Emerging Technological Themes, Analysis and Decision
PG DI P (Me ri t) Te ac hi ng Q ua l i fic a ti on i n Furthe r E duca ti on J un 20 13
Un ive rsit y of St irlin g
Lecturing students and business owners up to degree level in Digital Marketing, Management and Marketing.
BA (Hons ) Cons ume r and Ma na ge me nt S tudie s 2: 1 Se pt 1 99 9
G la sg o w Ca led o n ia n Un ive rsit y
Specialising in Marketing, Business Information Technology, Consumer Psychology, Sociology and Consumer
Behaviour. Other subjects of special interest were: Corporate Strategy Formation; International Marketing;
Entrepreneurial Studies; Micro and Macro Economics; Retail operations; Human Resource Management;
Business Accounting and Financial Accounting.
VOLUNTEER EXPERIENCE
Di gi tal Ma rk e ti ng Ma na ge r Cure Crohn’ s & Col i tis J an 2 01 0 - P re s e nt
Cure Crohn's and Colitis is an entirely volunteer run charity which raises funds for medical research into curing
inflammatory bowel disease. All staff are unpaid specialists who have come together to apply their skills to this
life changing cause. My roles include:
• Marketing strategy
• Copy-Writing and web content
• Digital Marketing and SEO
• Social Media strategy & volunteer training
• Networking and awareness building
• Formation and monitoring of online KPIs
KEY SKILLS
Strategic Digital Marketing – Specialist Team Management – Training – Communication – Content Management
Search Engine Optimisation - Search Engine Marketing (AdWords, Pay-Per-Click) – Digital Media Best Practice
PERSONAL INTERESTS
Charity and Non-Profit promotion – Psychology – Sociology - Anthropology – Writing – Jewellery Making –
Medical Herbalism – Clinical Aromatherapy
REFERENCES
Available upon Request