Phytoestrogen is a plant-derived xenoestrogen. It is generated by eating phytoestrogenic plants.It is called as "dietary estrogen", It is structurally similar with estradiol (17-β-estradiol), have the ability to cause estrogenic and antiestrogenic effects. Phytoestrogens were first observed in 1926. In the 1940s and early 1950s, it was noticed that some pastures of subterranean clover and red clover (phytoestrogen-rich plants) had adverse effects on the fecundity of grazing sheep. Phytoestrogens mainly belong to a large group of substituted natural phenolic compounds COUMESTANS PRENYLFLAVONOIDS ISOFLAVONES Lignans have also been identified as phytoestrogens, although they are not flavonoids. Mycoestrogens have similar structures and effects, but are not components of plants; these are mold metabolites of Fusarium, especially common on cereal grains. Phytoestrogens exert their effects primarily through binding to estrogen receptors (ER). There are two variants of the estrogen receptor alpha (ER-α) beta (ER-β). Many phytoestrogens display somewhat higher affinity for ER-β, compared to ER-α. Some phytoestrogens bind to and transactivate peroxisome proliferator-activated receptors (PPARs). These compounds in plants are an important part of their defense system mainly against fungi. Phytoestrogens are ancient naturally occurring substances, and as dietary phytochemicals they are considered as coevolutive with mammals. In the human diet, phytoestrogens are not the only source of exogenous estrogens. In human beings, phytoestrogens are readily absorbed into the circulatory system, circulate in plasma, and are excreted in the urine. A wide range of beneficial effects of phytoestrogens on the cardiovascular, metabolic, central nervous systems, reduction of risk of cancer and post menopausal symptoms have been claimed. There is also concern that phytoestrogens may act as endocrine disruptors that adversely affect health. MALES - neither soy foods nor isoflavone supplements alter measures of bioavailable testosterone concentrations in men. FEMALES - protective effect against breast cancer.